• Like
Ten Winning Stats for Association Marketers
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Ten Winning Stats for Association Marketers


What Successful Teams Do.

What Successful Teams Do.

Published in Marketing , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 2. C O M P I L E D B Y New Planet Studios, Inc. w w w . n e w p l a n e t 1 . c o m
  • 3. Content marketing typically costs 62% less than traditional marketing methods – yet it generates three times as many leads. -B2BMarketingInsider Winning associations create, execute and evaluate a well-defined regimen of targeted content marketing. Which begs the question: why aren’t more of us doing it? SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative 62% 3xSAVINGS RETURN WINNING STAT # 1: CONTENT MARKETING
  • 4. Websiteconversionrates arenearly6xhigher forcontentmarketing adoptersthanfor non-adopters– 2.9%vs.0.5%. –KAPOST Theconclusionisobvious. Yourprospectswillengage withtimely,compelling contentaboutsubjectsthat interestthem–andthey’re willingtoclickthroughto “FindOutMore.” SOURCE: http://content.kapost.com/Aberdeen-ContentChaos 6xHIGHER CONVERSION RATES WINNING STAT # 2: CONTENT MARKETING
  • 5. Howdoyouconnect mosteffectivelyand efficientlywithyour institutional,corporate andotherorganizational members? 94%ofallB2Bmarketers usesocialmedia for theirorganizational announcements – vs.just71%whostilluse traditionalpressreleases. –MarxCommunications SOURCE:http://b2bprblog.marxcommunications.com/b2bpr/surprising-b2b-pr-survey-results-infographic 94%ARE USING SOCIAL MEDIA WINNING STAT # 3: SOCIAL MEDIA
  • 6. TheTake fromtheTop. 82%of audiencesfeel anorganizationismore trustworthywhenitsCEO isactiveonsocialmedia. –MarketingProfs.com CEOengagementsshould betimely,regularand strategic– focusingonkey topicsthatmemberscare aboutthemost. SOURCE: http://www.marketingprofs.com/chirp/2014/25268/the-psychology-of-sharing-infographic WINNING STAT # 4: SOCIAL MEDIA 82%LIKE SEEING CEO ENGAGEMENT ON SOCIAL MEDIA LEADERSHIP COUNTS
  • 7. Nottoomany. Nottoofew. Justright. AccordingtoINFORMZ, sendingemailcampaigns every2-3workdayswill oftendeliverthebest open-and-clickscores. YourGoldilocksNumber mayvary–sokeeptesting andtrackingresults. 6to10EMAILS PER MONTH SOURCE: INFORMZ. http://www.informz.com/blog/am-i-sending-too-much-email/ WINNING STAT # 5: EMAIL CAMPAIGNS What’syourGoldilocksNumber?
  • 8. Nearlytwo-thirds ofallemailsare openedonmobile devices. -VentureBeat Howdoyouremails lookonsmartphonesand tablets? Everythinglegible andeasilynavigable? Checktoseethatyou’re stilllookinggoodonce you’vegonemobile. 66%OF ALL EMAILS ARE OPENED ONTABLETS OR SMARTPHONES. SOURCE: venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/ WINNING STAT # 6: EMAIL CAMPAIGNS
  • 9. It’svirtually unanimous. 99% of marketers said they find unique value in trade shows they don’t get from other marketing investments. 47% place high value on the ability to meet with a variety of players face to face. –CEIR SOURCE: CEIR:The Changing Environment of Exhibitions OF MARKETERS FIND UNIQUE VALUE IN TRADE SHOWS NOT FOUND ELSEWHERE WINNING STAT # 7: TRADE SHOWS
  • 10. According to On24, the average conversion rate from registrants to attendees is 42.9%. 5% ask questions. 21% respond to polls. 12% download from resource list. 13% register for both Live and On-Demand versions of webinar. SOURCE: http://www.on24.com/wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf 56% OF WEBINARS HAVE 200+I N AT T E N D A N C E WINNING STAT # 8: WEBINARS
  • 11. 70%ofnonprofits outsourcedesign servicesfortheir contentmarketing. -ContentMarketingInstitute Nonprofits will typically utilize up to11 different content marketing tactics like social media, blogs, webinars, enewsletters, videos and infographics. Good design is critical. SOURCE: http://blog.hubspot.com/marketing/nonprofit-marketing-stats-list 70%OUTSOURCETHEIR DESIGNWORK WINNING STAT # 9: OUTSOURCING DESIGN WORK
  • 12. AccordingtoCVENT, SlideShare isnowtheworld’slargest professionalcontentsharing community. With5timesmoretraffic frombusinessownersthan Twitter,Facebook,YouTube andLinkedIncombined, postingherecanhelpto enhanceyourassociation’s credibilityasatrusted industryresource. SOURCE: http://blog.cvent.com/blog/jenise-fryatt-bio/5-reasons-you-should-be-using-slideshare-to-market-your-events NumberOneIN PROFESSIONAL CONTENT SHARING WINNING STAT #10: SLIDESHARE
  • 13. Want to share some of your own ideas and insights? We’ll include the best ones in a future SlideShare post – with full attribution, of course. Or let us build an original SlideShare deck for your organization. Just send an email to mike@newplanet1.com. THANKS AGAIN FOR VIEWING.
  • 14. Mike Houle New Planet Studios, Inc. www.NewPlanet1.com mike@newplanet1.com