12 RULES FOR CONTENT MARKETING CARNIVORES

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Let Big Rex walk you though his Twelve Rules for Content Marketing. No matter what your species, you're bound to pick up an idea or two that will boost your social media presence. …

Let Big Rex walk you though his Twelve Rules for Content Marketing. No matter what your species, you're bound to pick up an idea or two that will boost your social media presence.

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  • 1. Content for Carnivores: The Untold Story THE SEMI-OFFICIAL UNAUTHORIZED FIELD GUIDE TO CONTENT MARKETING FOR MEAT-EATERS T.Smithson Pierpont Rexx,III
  • 2. I BRAKEFOR ASTEROIDS WANT TO BECOME A CONTENT MARKETING MEAT-EATER LIKE BIG REX? READON! WHASSUP? MY NAME IS T. SMITHSON PIERPONT REXX, III – BUT ALL MY TRIASSIC HOMEYS JUST CALL ME BIG REX! EDITOR’S NOTE: Big Rex and his pals may be extinct today, but the fossil record has left us many clues as to the re-imagined MarComm wisdom of these magnificent carnivorous creatures – who ruled the planet for well over 150 MILLION YEARS. Evolutionarily speaking, they were able to easily adapt to every environmental condition EXCEPT for the Chicxulub Asteroid Event. If not for that one historic anomaly, they’d most likely still be around - and no doubt super-active all over the Social Media MegaVerse. Here’s what we think they’d be saying – if they only could. Enjoy. – Mike Houle > > >
  • 3. ONLINE PROFILE: T.Smithson Pierpont Rexx,III Nickname: “Rex” /“T-Bone”/ “T-Dawg” DOB: EarlyTriassic(approximate) BodyLength: 44’3.5”includingawesometail Weight: 6.85metrictons Build: Athletic/couldloseafewpounds Relationship It’scomplicated. Status: Likes: Cuddling, dinosaurpop-upbooks, tabletennis,Pinterest,eating organicprey,watchingTMZ Dislikes: Patronizingvegans,doingpushups, losingattabletennis,flossing, SpellCheck,tofu,asteroids FavoriteFilm: Godzilla(1954)w/subtitles IdealJob: ContentMarketerorBarBouncer Quote: “Dinosaursdon’tkillpeople. Peoplehaven’tbeeninventedyet.” “BIG REX”
  • 4. 1 The Five Pillars of Content Marketing: According to contentmarketing.com (one of Big Rex’s favorite CM sites.) 2 3 4 5 SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
  • 5. ‘‘EDITORIAL-BASED. (or long-form) content. It must tell a relevant, valuable story. Must be informative, educational or entertaining. SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ 1 KEEP IT RELEVANT, YO.
  • 6. MARKETING-BACKED. The content has underlying marketing and sales objectives that a corporation, association or institution is trying to accomplish. SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ 2 ‘‘ SCHWEET.
  • 7. 3 BEHAVIOR-DRIVEN. Seeks to maintain or alter the recipient’s behavior. SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ ‘‘ I’LL TAKE TWO! BOGO SALE ENDS MIDNIGHT TONIGHT, YO.
  • 8. MULTI-PLATFORM. (print, digital, audio, video, events). It can be, but does not have to be, integrated. SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ 4‘‘ ‘‘ CAN I COME?
  • 9. Targeted toward a specific audience. If you can’t name the audience, it’s not content marketing. SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ 5‘‘ ‘ THAT WAS A LITTLE TOO CLOSE FOR COMFORT! HEY!
  • 10. Rex’s Rules 12 WAYS CARNIVORES CAN REACH CONTENT MARKETING NIRVANA AND FULLY MANIFEST ABSOLUTE SOCIAL MEDIA BLISS.
  • 11. Great Content is everywhere. CHECK IT OUT, BRADLEY – WE FOUND A BRAND NEW FOOD SOURCE. THIS ONE’S GOING ON LinkedIn! RexRule#1
  • 12. 4 Customer News 4 New Contracts 4 Employee Profiles 4 Annual Reports 4 Industry Trends 4 Nostalgia / Vintage 4 Volunteer Activities 4 Technical Breakthroughs 4 Strategic Partnerships 4 Personal Milestones Cool Carnivore Content Ideas:
  • 13. The Best Content Is Visual. THEY CALL IT SHOW& TELL FOR A REASON, HOLMES! AWESOME DINO-NOTE:Tryusingacooldinosaurpic,acutelittlebaby,oranattractivefemaleofanyspeciestograbattention.Rememberthat,ontheweb,yourcompetitionisEVERYTHINGELSE!Picturesreallydohelptremendously. RexRule#2
  • 14. This is a T-Rex. VS. Visual Content Check fail
  • 15. Tweets with Images get 49% more favorites. Tweets with Images get 150% more Retweets. Source: http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/ NoImage NoImage ImageIncluded ImageIncluded This is a T-Rex. This is a T-Rex.
  • 16. Remember WIIFM * *THE WHAT’S IN IT FOR ME? FACTOR SO, WHAT’S IN IT FOR ME, REX? YOU'LL LOSE 900 POUNDS AND LOOK EPOCHS YOUNGER! RexRule#3
  • 17. Your prospects aren’t super interested in hearing about your awesome grass seed. But they are always thrilled to learn more about their lawns. DINO FACT JACK! WHAHH?
  • 18. So think BENEFITS and not just FEATURES when you post.
  • 19. is good content. is way better. Your Their VS.
  • 20. Hack yourself AViral Headline. Google search: “Jon Morrow’s Headline Hacks” and download your free copy. It’s awesome. http://www.jeffbullas.com/2013/10/11/7-content-marketing-tips-your-audience-attention-cheat-sheet/ GOOD STUFF! RexRule#4
  • 21. Interviewscan make great content. MAN, I DON’T MAKE THE RULES. I JUST ENJOY ‘EM! I WOULD LOVE TO KNOW HOW COME T-REX ALWAYS MAKES THE HEADLINES. Source:http://www.socialmediaexaminer.com/10-content-marketing-tips-you-can-employ-now/ RexRule#5
  • 22. Create new content Consistently. GUESS WHAT DAY IT IS? — PLEASE TELL ME YOU DID NOT JUST SAY THAT. RexRule#6
  • 23. TWITTERTWITTER INSTAGRAMINSTAGRAM FACEBOOKFACEBOOK BLOGBLOG VIMEOVIMEO LINKED INLINKED IN DUDE, IT’S HALF-PAST WEDNESDAY. SO HOWZE ABOUT A LITTLE CONTENT? SLIDESHARESLIDESHARE ETCETERAETCETERA
  • 24. NEXT THING HE TELLS ME HE’S STILL SPENDING MOST OF HIS MARCOMM BUDGET ON TRADITIONAL MEDIA... BWAHHHAAHAHA! SHOCKING BUTTRUE![ ]
  • 25. SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative “Content marketing typically costs 62% less than traditional marketing methods – yet it generates three times as many leads.” - B2B Marketing Insider Winning organizations consistently create, execute and evaluate a well-defined regimen of targeted content marketing. Which begs the question: why aren’t more of us doing it? 62% 3xSAVINGS RETURN The New Math:
  • 26. Offerafree eBook! Remember your Call to ActionAWESOME DINO-NOTE:Itmightsoundobvious,butremembertoASKFORTHEORDER–oratleastfortheconnection.FREEdownloadableHow-ToeBooks,customersurveys,and updatesonindustry trendsareallgreatoptions. RexRule#7
  • 27. SuperiorCustomerService is yourbestSEOweapon. SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies AWESOME DINO-NOTE: “Providingamazingcustomer serviceisthenewSEO,” saysAlanColeman,CEOof WolfgangDigital. GooglenowincludesCustomer Reviewsasakeyrankingfactor. WE’RE NOT SATISFIED UNLESS YOU ARE! RexRule#8
  • 28. SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies AWESOME DINO-NOTE:Whileproducingmeaningfulcontentonaregularbasisisimportant,besuretokeepthecreativelevelofyourcontenthigh enough(andthensome)tobreakthroughtheclutter.SometimeslessreallyISmore. CHECK OUT MY NEW CAVE PAINTING. IT’S WHAT THEY CALL CREATIVE! RexRule#9 ValueQuality overQuantity.
  • 29. It’saDINO-MARATHON — notaSPRINT. SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies AWESOME DINO-NOTE:Paceyourselfandsticktoa manageablescheduleoftimelycontent.Bettertopostfewer,higher-qualitycontentplacementsthantotireyouraudienceoutwithbland,low-impactcontentthatgetsyounowhere-FAST. I’VE JUST GOTTA HIT THAT TREADMILL MORE THAN JUST ONCE EVERY NEW YEAR’S DAY.... RexRule#10
  • 30. SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results Guess what? DESIGN and COPY LENGTH matter more than SUBSTANCE. I KNOW, RIGHT? PLUS, IT WAS REALLY LONG - JUST LIKE US! WHAT A GREAT POST. I LIKE THOSE FONTS - AND WHAT A COLOR PALETTE. GOTTA SHARE IT. EDITOR’S NOTE: I must say, this one surprised me. I’d always assumed that in the rapid-fire Internet Age, short and sweet was just naturally better. As a designer myself, it’s both refreshing and reassuring to hear that good design really does matter. If you’ve got the time, go to the link in the footer and get the full story. It makes perfect sense now. – Mike RexRule#11 SHARESHARE
  • 31. ‘‘1. “Longer Content Has a Much Higher Perceived Value” “When someone sees a long post they automatically think “wow, this must have taken a ton of work. I need to share this.” Posts with 300 words don’t have the same effect.” According to SearchEngineWatch.com: SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results SEEEEE? TOLD YA. SIZE REALLY DOES MATTER. I WISH MY ARMS WERE BIGGER.
  • 32. ‘‘According to SearchEngineWatch.com: (cont.) 2. “You can create the definitive guide on a topic.” “I can tell you from experience that having the definitive guide to something on your blog is the fast track to hands-off link development. But it’s hard to cover an entire subject in 400 words.” SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results Big Rex’s DEFINITIVE GUIDECarnivore Content Marketing to ‘‘We’re writing this one now.
  • 33. SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results According to SearchEngineWatch.com: (cont.) 3. “More engagement and time on site.” “Reading 1,500 words of pure gold puts someone in a very appreciative mood. A mood that encourages them to share your stuff.” – Brian Dean Search Engine Watch WHERE DID THE MORNING GO? THIS BLOGGER WRITES SOME REALLY DEEP STUFF. I MUSTSHARE! ‘‘
  • 34. “Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones.” He’s found that this increases the traffic to his content, particularly when Tweeting the same link several times.” – Leo Widrich Convince And Convert SOURCE:http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/ Postmultipletimesfor multipletimezones. ‘‘RexRule#12
  • 35. “The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?” - Guy Kawasaki Super Famous Tech Dude Apple, Google, Canva, etc. SOURCE:http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/ ‘NOW JOEL, DON’T TRY THIS UNTIL YOU’RE OLDER... MR. KAWASAKI IS A PROFESSIONAL - AND A GROWN-UP.
  • 36. THE 5 PILLARS 1. Editorial-Based 2. Marketing-Backed 3. Behavior-Driven 4. Multi-Platform 5. Targeted Audience SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/ Let’s review!
  • 37. The12 Rules of Rex 1. Content is Everywhere 2. Use Visual Content 3. The WIIFM Factor 4. Write a Viral Headline 5. Use Interviews 6. Post Consistently 7. Remember Call to Action 8. Killer Customer Service 9. Quality Beats Quantity 10. Run a Marathon 11. Lengthy + Well-Designed 12. Repeated Posts
  • 38. DEFINITIVE GUIDECarnivore Content Marketing to Big Rex’s Rex’s NeweBook Is Coming Soon! But we still need lots more content. Ironic, right? Send us your CM tips, ideas and true stories – and we’ll include the best ones. With full attribution of course. No one is as smart as all of us – so send a message to the Editor here to get the process started: < CLICK MEHEY MIKE!HEY MIKE!
  • 39. DEFINITIVE GUIDECarnivore Content Marketing to Big Rex’s THANKS FOR VIEWING! PLEASE SEND MIKE A NOTE IF YOU’D LIKE HIM TO CREATE ANYTHING COOL FOR YOU. HEY MIKE!HEY MIKE! NewPlanetCreative.com MIKE HOULE Founder New Planet Creative < CLICK ME
  • 40. NewPlanetCreative.com Mike@NewPlanet1.com print | web | display ©2014 by New Planet Studios, Inc. | All Rights Reserved N E W P L A N E T C R E A T I V E