Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Social Media is: a term used to describe tools and platforms people use to produce, publish and share online content and to interact with one another. Social media tools include blogs, podcasts, videos, microblogs, wikis, etc. Social Media: is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Social Media is: a term used to describe tools and platforms people use to produce, publish and share online content and to interact with one another. Social media tools include blogs, podcasts, videos, microblogs, wikis, etc. Social Media: is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content

Social Media is: Word of Mouth… Word of mouth marketing has worked well for small to mid-sized businesses for years. Word of mouth (or conversation) marketing works because it is powerful & credible Word of mouth is limited only in it’s reach. Adding infinite reach to the power of word of mouth – is, well…. Powerful! Social Media: is word of mouth…. With the power of the internet behind it!

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Social Media Alternatives are: Wikis Social Bookmarking Interactive Calendars Reviews Chat platforms Games Surveys Niche Social Networks Internal Social Networks

300 million (the number of users) _______________________________________ ____________________________________________________________________ ____________________________________________________________________ ___________________________________________________________________ 6 billion (minutes spent on Facebook worldwide ____________________________ ___________________________________________________________________ 35 and up (the fastest growing demo) ____________________________________ ____________________________________________________________________

Facebook is: A great platform for connecting with a demo with disposal income An ideal platform for seeking natural interaction with your customers & clients A great platform for integration with your regular site

A great platform for connecting with a demo with disposal income

An ideal platform for seeking natural interaction with your customers & clients

A great platform for integration with your regular site

Facebook Page Capabilities Fan Pages allow Businesses to : Use customized HTML Track user activity via “insights” Integrate a pre-existing newsletter sign-up link Advertise more effectively Post upcoming events or sales Post links (for instance, back to content on the site or to blogs) Interact with “fans” via wall posts & discussions

Fan Pages allow Businesses to :

Use customized HTML

Track user activity via “insights”

Integrate a pre-existing newsletter sign-up link

Advertise more effectively

Post upcoming events or sales

Post links (for instance, back to content on the site or to blogs)

Interact with “fans” via wall posts & discussions

7 million (number of unique users each month _____________________________ ____________________________________________________________________ ____________________________________________________________________ ___________________________________________________________________ 1382% (rate of growth in 2009) __________________________________________ ___________________________________________________________________ _______________________________ ____________________________________ ____________________________________________________________________

Twitter is: A good platform for promoting yourself as a guru A great platform for learning & keeping up to-date on the latest and greatest in your industry. A natural choice for companies with urls to share (for SEO or other purposes.)

A good platform for promoting yourself as a guru

A great platform for learning & keeping up to-date on the latest and greatest in your industry.

A natural choice for companies with urls to share (for SEO or other purposes.)

Twitter Profile Capabilities Ability to share urls Ability to share information and become an expert Ability to great brand continuity with a semi-customized (branded) profile Ability to create customized Twitter urls Ability to use third-party tools to gain information / solicit followers, etc…

Ability to share urls

Ability to share information and become an expert

Ability to great brand continuity with a semi-customized (branded) profile

Ability to create customized Twitter urls

Ability to use third-party tools to gain information / solicit followers, etc…

$109, 703 (average household income of Linkedin users) _____________________ ____________________________________________________________________ ____________________________________________________________________ ___________________________________________________________________ 77% (internet users who regularly read blogs) ___________________________ ___________________________________________________________________ 20 hours ( amount of video uploaded each minute) _________________________ ____________________________________________________________________

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Your Website: has social media potential There are opportunities for interaction on every website. What are the opportunities on yours? If you have a presence on social networks – you need to integrate them with your own website (a “connect” page, a Twitter feed, a YouTube embed…) Don’t become too focused on the tools – keep your eyes on the goal. Platforms are just a means to an end.

There are opportunities for interaction on every website. What are the opportunities on yours?

If you have a presence on social networks – you need to integrate them with your own website (a “connect” page, a Twitter feed, a YouTube embed…)

Don’t become too focused on the tools – keep your eyes on the goal. Platforms are just a means to an end.