Put an End to Gray Market Infiltration - Invest in the Right Solution
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Put an End to Gray Market Infiltration - Invest in the Right Solution

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With enterprises expanding their global footprint, it is getting increasingly difficult for brand owners and manufacturers to monitor and control the distribution channels effectively.

With enterprises expanding their global footprint, it is getting increasingly difficult for brand owners and manufacturers to monitor and control the distribution channels effectively.

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Put an End to Gray Market Infiltration - Invest in the Right Solution Document Transcript

  • 1. Put an End to Gray Market Infiltration - Invest in the Right Solution With enterprises expanding their global footprint, it is getting increasingly difficult for brand owners and manufacturers to monitor and control the distribution channels effectively. In today’s fast evolving global economy, gray market diversion is gradually becoming an acute concern that most brands encounter. Today the internet has facilitated online shopping; giving rise to the proliferation of gray market that sells counterfeited products. Unlike black market practices, where refurbished, counterfeit or stolen products are sold as authentic brand products, gray market activities involve unauthorized movement of commerce across multiple territories by fake distributors and channel partners. The most important reason for gray market to thrive is the manufacturer maintained price differences that exist throughout the global markets. For various competitive reasons, manufacturers generally price the same product differently in various markets. Going by its very nature, gray market practices disturb the invisible competition present in a particular sales territory by attracting the consumers and purchasers away from the authentic channels. It also sets up a false but increased demand for products that are imported by unauthentic means and offered at a discounted price. Gray market activity accounts for more than $40 billion in revenue each year, and with the advent of internet technology, the figures are steadily increasing. Many a times, gray markets where a firm's products are sold or resold through unauthorized dealers, have become so prevalent that genuine companies have not only lost their revenues, but many businesses have been forced to wind up their operations. With the ever-changing market demands of the global customers and the changing global economy, organizations implement effective solutions to control the influx of counterfeit products and gray market invasion. Solution providers have introduced advanced solutions that offer complete brand protection that also helps in counterfeit detection. These solutions * Proactively search the internet on an everyday basis for counterfeits. It also applies human intelligence to ensure complete data integrity. * Help enterprises to significantly reduce the amount of phony goods circulated in the market by recognizing the networks and shutting them down. With the high-end brand protection solutions available today, enterprises can implement enforcement efforts in the apt places and minimize the percentage of counterfeits prevalent in the market. Enterprises concerned over grey market growth need to therefore invest in a reputed solution to not only protect the brands from counterfeiters, but also stop them from infringing on the brand's reputation. Proactively recapture lost revenues, market share, and brand reputation and effectively put an end to gray market infringement with the right solution.