Protecting Your Brand Reputation from Counterfeiters & Gray Marketers

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A brand is an important asset of any enterprise, and just like any other asset there is a need to protect it. There is a great amount of time, resources and money spent by organizations to establish their brand value in the market.

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Protecting Your Brand Reputation from Counterfeiters & Gray Marketers

  1. 1. Protecting Your Brand Reputation from Counterfeiters & Gray MarketersA brand is an important asset of any enterprise, and just like any other asset there is a need toprotect it. There is a great amount of time, resources and money spent by organizations toestablish their brand value in the market. But even as companies spend millions to build globalbrands, the internet with its wide reach can easily put such brands at risk– resulting in not justundermining the marketing investments they have made, but also eroding the brand and itsreputation and losing customer trust.As globalization has given organizations greater exposure and a broader supply chain, organizationstoday are struggling with key areas of risk, such as counterfeiting, sales channels management, andchannel pricing violations. With the increasing number of new products entering the market andorganizations going global and becoming more tech savvy, the challenges of counterfeiting are alsoincreasing tremendously. Both large and small manufacturers thus need to take proactive steps toprotect their sales channels and their brands from counterfeiting and gray market.When products are counterfeited or sold on the gray market, there is an adverse effect on thebrand reputation of the company. Such companies stand to lose considerable market share as theyare unable to protect their brand reputation effectively. It is imperative for an enterprise to realizethe importance of brand reputation management, how it can impact short and long term revenuegoals and as a result, allocate resources to solve the problem. There is no dearth of online fraudprotection solutions in the market. Implementing efficient brand monitoring solutions ensureprotection of revenue by identifying and shutting down sites selling gray market, pirated orcounterfeited goods.Effective brand protection solutions are a necessity, as they provide protection against fraudulentproducts in the market and stop them from infringing on the brand. These solutions help to identifythe counterfeiting networks, deploy intelligent practices to effectively identify the violators, assessthe level of risks they pose and monitor their activities continuously.
  2. 2. Look for a solution that can help such enterprises with:● Automated monitoring of Internet activity through intelligent search agents● Retrieval of information down to the product and individual listing level (based upon clientspecifications)● Application of both technology-based and human analysis to insure data integrityAs todays counterfeiters are well-equipped and skilled, leading service providers offer globalenterprises effective anti-counterfeiting solutions that are not only intelligent and intuitive but alsoone that spans across the enterprise. With a cohesive anti-counterfeiting strategy, these solutionscan offer enterprises complete brand protection.Read More About: enterprise risk management, brand management, Anti-Fraud

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