Transcript of "Protect your brand reputation with advanced solutions"
Protect Your Brand Reputation with Advanced SolutionsYour company’s brand is one of its most valuable assets, and just like any other asset it needs to bewell-protected. It is a known fact that organizations spend a great amount of time, resource andmoney to establish their brand. And although initially meant for identifying and differentiating aproduct, over the years a company’s brand stands for performance, and the companys values. Brandshave begun to play a bigger role in the market performance as they have the power to communicatewith consumers. This is mainly why brand protection has become a serious issue. There is an urgentneed for enterprises to deal with counterfeiters who want to steal their brand name and customers,that consequently causes an adverse impact on the image of the company.The increasing number of high-profile counterfeiting episodes, affects the consumers, and this is inturn has necessitated constant monitoring of brand. Brand monitoring involves “strategically andregularly investigating online resources in order to discover and when necessary react to referencesto your companies’ trademarks and potentially the trademarks of your competitors.” In today’scompetitive business environment, brand monitoring is an effective means of protecting one’s brandname from losing credibility in the market.Enterprises thus need to have a cohesive anti-counterfeiting and brand protection strategy in placethat works in synchrony with the enterprise requirements. Counterfeit detection is a critical issueand to defend and protect a company’s brand, channels and marketing investments from theseever-evolving online risks, it is imperative to invest in a protection solution that leveragestechnology to counter all technology-borne problems.There is a need for a reliable solution that is effective over the entire supply chain. Invest in asolution that provides visibility into knowing which exact products are being counterfeited and howmuch they are being discounted for, in order to cease this continuous revenue and brand erosion.
The solution you invest in must be used within a perceptive user interface by offering the users thescope to set up and manage case histories, evaluate evidence and understand better the connectionbetween suspect enterprises, partners and other allied contacts. It must also use advanced searchtechnology to not only monitor activity for any number of products globally, but also pick up pricing,and quantities for each product and help to quickly identify the companies that cause loss ofrevenue, brand, and customer satisfaction.Invest in an efficient solution that can protect your brand reputation and ensure that yourbusinesses has the opportunity to stop the fraudulent activities from occurring. Ananti-counterfeiting solution with brand protection technology ensures that violators can be quicklyidentified and stopped.Read More About: enterprise risk management, brand management, gray market