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Protect Your Brand from Counterfeits With the Right Solution
Protect Your Brand from Counterfeits With the Right Solution
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Protect Your Brand from Counterfeits With the Right Solution

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Every organization understands the importance of their brand and are sensitive about their brand image, which is much more than just a trademark. The production and sale of counterfeit goods is a …

Every organization understands the importance of their brand and are sensitive about their brand image, which is much more than just a trademark. The production and sale of counterfeit goods is a multi-million-dollar business with the Organization for Economic Co-operation and Development approximating the value of counterfeiting to be in the range of $250 billion per year.

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  • 1. Protect Your Brand from Counterfeits With the Right SolutionEvery organization understands the importance of their brand and are sensitive about their brandimage, which is much more than just a trademark. The production and sale of counterfeit goods is amulti-million-dollar business with the Organization for Economic Co-operation and Developmentapproximating the value of counterfeiting to be in the range of $250 billion per year. Thepredominance of the counterfeit activities has been a major cause for all the brand dilutionactivities, as this results in lack of consumer trust and satisfaction, revenue loss and a tarnishedbrand reputation. A brand is an enterprise’s identity that reflects its intrinsic nature and character,and therefore, any erosion in the brand’s image is difficult to recover from.Hence, companies today require effective anti-counterfeiting solutions to completely andeffectively secure their brand. Many brand protection solutions that are available today are notequipped with detailed product anti-counterfeiting features and merely scan the internet for anykind of brand and trademark abuse. Therefore, it has become crucial for organizations to realize theimportance of their brand and need for total protection from brand counterfeiting. Advancedanti-counterfeiting solutions have superior search capabilities and are appropriately designed forcounterfeit detection in multiple industry verticals. Apart from detecting counterfeits they can alsosuccessfully shut down illegal operations.Not only do these solutions help in detecting and tracing the brand violators and respondingaccordingly, but these solutions are also equipped with innovative search capacities that areappropriately designed for detecting counterfeits across industry verticals. Leadingservice-providers offer cost-effective brand protection solutions that use advanced searchtechnology to monitor activity for any number of products globally. It picks up pricing, discountpercentages, and quantities for each product and helps to quickly identify the companies that causeloss of revenue, brand and customer satisfaction.
  • 2. Besides delivering competent and convincing results, these solutions are completely equipped toeasily stop the revenue, profit and brand reputation erosion caused by counterfeits as well as regainmargins lost to channel violations. Genuine businesses encounter a delightful restoration of theiroperations without affecting their costs as these cost-effective solutions leverage the prospects forthe genuine businesses to experience favorable returns. Therefore it is imperative to invest in aneffective anti-counterfeiting solution that can be implemented without any delay. The solution mustalso enable end users to view this data in the form of user-configurable charts on their dashboardsand provide an organized company risk index that marks the suspects and highlights them.Read More About: enterprise risk management, brand management, gray market.

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