Protect the reputation of your brands with brand protection software

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Enterprises need to be on their toes to ensure a strong brand name and thereby turn customers into brand advocates. However, with gray market products and counterfeit goods flooding the retail and the e-tail markets, it can definitely affect the perception of any brand worldwide.

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Protect the reputation of your brands with brand protection software

  1. 1. Protect the Reputation of your Brands with Brand Protection SoftwareToday global brand management has become tougher for manufacturers thanks to the growth ofcounterfeiting and gray markets facilitated by e-commerce. This is because counterfeit products andgray market products affect one of the crucial factors required for increasing and maintaining a strongcustomer base and that is maintaining a strong brand worldwide. Today with hundreds and thousandsof products flooding the market on any given day, it is brand reputation that helps customers todifferentiate the good from the bad. In most cases, purchase decisions are based on brand reputationalone.Moreover, with social networking sites increasingly popular, enterprises need to focus on maintaininga strong brand name. This is because today’s customers spend a great amount of their time on socialnetworking sites to share their thoughts, opinions and perceptions about everything including productsand services. Besides that, today more and more people value their friends’ opinion about a particularproduct before buying it themselves.In such a scenario, enterprises need to be on their toes to ensure a strong brand name and thereby turncustomers into brand advocates. However, with gray market products and counterfeit goods floodingthe retail and the e-tail markets, it can definitely affect the perception of any brand worldwide.Hence, the first step in this scenario would be effective global brand management. This is possiblethrough brand protection solutions that help in finding and shutting down counterfeits. It providesglobal enterprises, with dynamic daily visibility into a broad variety of market intelligence data thatcan be used to identify suspect products and companies. This visibility enables a proactive response tohead-off counterfeiting before it affects the bottom line. When a brand owner succeeds in reducing theamount of counterfeit sales of his products, confidence in his brand is restored.A best of breed brand protection solution searches the Internet daily for violations, prioritizes andanalyses the violations and presents them to users in an easy-to-use dashboard. It continuouslymonitors the open market for buy/sell listings of products and part numbers, utilizing sophisticatedsearch agents, which are able to capture detailed market data from a broad variety of market sourcetypes including:
  2. 2. ● Franchise and large distribution websites ● Independent and gray market web sites ● Email-based forums that aggregate buy/sell listings ● Trade boards ● Auction sites ● Chat ● B2C sites ● Blogs ● B2B sitesThus with effective brand protection solutions, enterprises can find new targets/networks that sellcounterfeits and locate large players and thereby protect the reputation of its brand/brands.Read More About: Anti-Counterfeiting, Enterprise Risk Management

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