Your SlideShare is downloading. ×

How to Combat Grey Market Sales?

785

Published on

With the rise in online shopping and eCommerce, there has also been an increase in gray market products that are sold through these online portals. Simply put, gray market products are generally …

With the rise in online shopping and eCommerce, there has also been an increase in gray market products that are sold through these online portals. Simply put, gray market products are generally illegal and are sold outside the original distribution channel of an enterprise with no consent from the original manufacturer. Going by the nature of the gray market, it becomes complicated to keep track of the exact sales at the source.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
785
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Combat Grey Market Sales?With the rise in online shopping and eCommerce, there has also been an increase in gray marketproducts that are sold through these online portals. Simply put, gray market products are generallyillegal and are sold outside the original distribution channel of an enterprise with no consent fromthe original manufacturer. Going by the nature of the gray market, it becomes complicated to keeptrack of the exact sales at the source.When you are browsing the internet for your choicest cosmetic product or mobile accessory youcome across numerous websites selling them. At the first glance the offer might look attractive andauthentic along with the discounts and services offered but the chances of these being gray marketproducts are high. This indicates that there is a huge chance that the mobile, cosmetic or lifestylegood that you choose online might be faulty or have crossed the expiry date and have beenremarked. Therefore, one needs to be cautious before purchasing them.Gray market products lead to disruptions with the authentic distributions in the sales channel. Theoriginal partners loose revenue to the gray market sales. Furthermore, it makes an originalenterprise lose its brand reputation, market share and consumer goodwill. Hence, companies todayare looking for effective ways to combat gray market sales.Industry Solutions to Combat Gray MarketService providers specializing in online brand management and protection solutions have come upwith high-end SaaS based software that enables end-users to combat gray market sales. The softwaremonitors the open market on an end-to-end basis for buy/sell listings of goods and part numbersmaking use of advanced search agents. These search agents track detailed market data from a widerange of market types that is comprised of the following:-
  • 2. ● Franchise and large distribution websites ● Independent and gray market web sites ● Email-based forums that aggregate buy/sell listings ● Trade boards ● Auction sites ● Chat ● B2C sites ● Blogs ● B2B sitesThis software has the capacity to directly deliver the data via a website to the end user in a compact,multi-dimensional market intelligence format. Using this format the end users can attainpersonalized dashboards, custom report views and even set up user formatted export files. All theessential information is accessed and used within an intuitive interface. This further helps theinvestigators to manage and develop case histories, assess evidence and understand the linkbetween partners, suspect companies and other associated contacts better.Over the years, the internet has acted as a pivotal medium in giving rise; to gray market sales.However, resorting to advanced brand protection solution will enable you to steer clear of graymarket sales.Read More About: enterprise risk management, Anti-Counterfeiting

×