Avoid counterfeit consumer products getting into consumers hands
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Avoid counterfeit consumer products getting into consumers hands

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Every enterprise is sensitive about its brand. A brand is more than just a name or trademark. It is the identity of an enterprise reflecting its intrinsic nature and character. Hence, any dilution in ...

Every enterprise is sensitive about its brand. A brand is more than just a name or trademark. It is the identity of an enterprise reflecting its intrinsic nature and character. Hence, any dilution in the brand image and reputation leads to losses, both finite and infinite.

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Avoid counterfeit consumer products getting into consumers hands Avoid counterfeit consumer products getting into consumers hands Document Transcript

  • Avoid Counterfeit Consumer Products getting into Consumers HandsEvery enterprise is sensitive about its brand. A brand is more than just a name or trademark. It is theidentity of an enterprise reflecting its intrinsic nature and character. Hence, any dilution in the brandimage and reputation leads to losses, both finite and infinite. The internet and its innovations had actedin favor of brand development, yet with activities such as product counterfeiting, it has resulted in lossof brand reputation.A majority of brand protection solutions do not have product counterfeiting detection features andonly scan the internet for trademark and brand abuses. Product counterfeiting, results in not justrevenue loss but also brand reputation. For instance, in case of high-tech, pharmaceutical and luxuryretail good companies where the margin of loses are high, the visibility to know the exact goods thatbeing duplicated and the amount that are discounted becomes imperative in order to stop branderosion and continuous revenue loss. To help this situation there are eminent companies that havecome up with product counterfeiting solutions that offers 24 x 7 real-time monitoring to find theviolators.These advanced solutions have high-end search capacities and are designed appropriately forcounterfeit detection in a vast selection of industries. It helps in tracing the brand violators and respondaccordingly. The suspect criteria are not same for all industry types. For instance, in a high tech industryproducts that are generally sold at high discounts, 50 percent or more are suspects. On the other handin case of pharmaceutical industry, price is not a main criterion as much as the volume of goods that arebeing sold via unrecognized channels. New age counterfeit detection solution helps to spot thesesuspects and high volume counterfeits.Anti-counterfeiting solution offered by eminent service providers acts in the following ways:- Apart from searching the internet proactively for counterfeits, the solution applies human intelligence to ensure total data integrity The solution enables pharmaceutical companies to significantly reduce the amount of duplicate drugs in the market by recognizing networks and syndicates high volume counterfeits.Hence, it is important that you realize that your brand reputation needs protection from counterfeiting.Apart from locating counterfeits online, the solution can also help you shut down all illegal operations.The solution can automatically send, cease, desists DCMA letters. In addition to that, it offers automaticauction shutdowns. Furthermore, it has a network of authorized investigation and legal partners, whoenable to streamline the enforcement process.Know more on: Online fraud detection