7 fear: being criticized This is a unique opportunity to overcome objections and publicly create fans & change minds, not by controlling the message but by addressing problems head on without being defensive.
7 fear: being criticized Social media is based upon making genuine connections, so why not use this as an opportunity to be human as you address criticism?
7 fear: being criticized Being silent is the same to some as agreeing, so be proactive .
8 fear number eight “ Is social media SECURE?”
8 NEWS FLASH Social media is as SECURE as your email.
9 fear: staff ability If you trust your staff to sell your service in person or over the phone, social media is no different- it’s just a different communication tool. We call this accountability .
9 fear: staff ability Properly train your staff, keep everyone educated and as mentioned before, you will need to remain flexible .
10 fear number ten “ What if I don't have ENOUGH STAFF to handle our social media?”
10 NEWS FLASH Every business starts WITH ONE PERSON and this is no different.