SEO 101: Search Engine Optimization Brian Halligan CEO & Co-Founder HubSpot Download these slides: www.SlideShare.net/HubS...
Agenda <ul><li>Organic Search Strategy </li></ul><ul><li>On Page SEO Tips </li></ul><ul><li>Off Page SEO Tips </li></ul><u...
Organic vs. Paid Search <ul><li>Organic Search is Best </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>More traffic ...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biomet...
Organic Search: Publisher/Marketer
Organic Search:  Are You Worthy?
On Page SEO: Picking Keywords <ul><li>Search Volume  </li></ul><ul><li>Relevance  </li></ul><ul><li>Difficulty or Competit...
On-Page SEO:  “Visible” Tips
On-Page SEO:  Invisible
Off-Page SEO =  75% <ul><li>Recommendations from friends </li></ul><ul><ul><li>“ I know Brian Halligan” </li></ul></ul><ul...
Off Page SEO:  Tips <ul><li>Remarkable Content </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Tools </li></ul></ul...
Measurement
Measurement: Links
Measurement: Rank (vs. Competition)
Measrue:  Traffic, Leads, Customers
Thank You! <ul><li>Download these slides: </li></ul><ul><li>www.SlideShare.net/HubSpot </li></ul><ul><li>Grader your websi...
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New Marketing Summit: SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines

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What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particularly in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.

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New Marketing Summit: SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines

  1. 1. SEO 101: Search Engine Optimization Brian Halligan CEO & Co-Founder HubSpot Download these slides: www.SlideShare.net/HubSpot
  2. 2. Agenda <ul><li>Organic Search Strategy </li></ul><ul><li>On Page SEO Tips </li></ul><ul><li>Off Page SEO Tips </li></ul><ul><li>Measuring Results </li></ul>
  3. 3. Organic vs. Paid Search <ul><li>Organic Search is Best </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>More traffic </li></ul></ul><ul><ul><li>Smarter people </li></ul></ul><ul><ul><li>Longer lasting </li></ul></ul>Organic Results 75% Clicks
  4. 4. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics
  5. 5. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content)
  6. 6. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (visitors)
  7. 7. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  8. 8. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  9. 9. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors)
  10. 10. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  11. 11. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  12. 12. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  13. 13. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  14. 14. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer)
  15. 15. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm)
  16. 16. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  17. 17. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  18. 18. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  19. 19. Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  20. 20. Organic Search: Publisher/Marketer
  21. 21. Organic Search: Are You Worthy?
  22. 22. On Page SEO: Picking Keywords <ul><li>Search Volume </li></ul><ul><li>Relevance </li></ul><ul><li>Difficulty or Competition </li></ul>
  23. 23. On-Page SEO: “Visible” Tips
  24. 24. On-Page SEO: Invisible
  25. 25. Off-Page SEO = 75% <ul><li>Recommendations from friends </li></ul><ul><ul><li>“ I know Brian Halligan” </li></ul></ul><ul><ul><li>“ Brian Halligan is a marketing expert” </li></ul></ul><ul><ul><li>Seth Godin: “Brian is a marketing expert” </li></ul></ul><ul><li>Links are online recommendations </li></ul><ul><ul><li>A link: www.HubSpot.com </li></ul></ul><ul><ul><li>A link with anchor text: Internet Marketing </li></ul></ul><ul><ul><li>Link from a trusted website </li></ul></ul>
  26. 26. Off Page SEO: Tips <ul><li>Remarkable Content </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Videos, photos, etc </li></ul></ul><ul><li>Social Mediasphere </li></ul><ul><li>Blogosphere </li></ul><ul><li>Directories </li></ul><ul><li>Partners </li></ul><ul><li>Press Releases </li></ul><ul><li>Answers, Forums, etc </li></ul>
  27. 27. Measurement
  28. 28. Measurement: Links
  29. 29. Measurement: Rank (vs. Competition)
  30. 30. Measrue: Traffic, Leads, Customers
  31. 31. Thank You! <ul><li>Download these slides: </li></ul><ul><li>www.SlideShare.net/HubSpot </li></ul><ul><li>Grader your website: </li></ul><ul><li>www.websitegrader.com </li></ul>Brian Halligan CEO & Co-Founder, HubSpot Twitter.com/Bhalligan http://Blog.HubSpot.com
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