Presenter: Glenn Gaudet Chief Marketing Officer

Podcast Aggregation & Distribution Confidential

Our Brands Confidential

What is a Podcast? Audio & Video Content in Downloadable Format Downloaded vs. Streaming Device Friendly Anytime, Anywhere Syndicated or Standalone Syndicated is best for distribution RSS Podcatchers Aggregators RSS Readers Do You Listen or Watch?

Audio & Video Content in Downloadable Format

Downloaded vs. Streaming

Device Friendly

Anytime, Anywhere

Syndicated or Standalone

Syndicated is best for distribution

RSS

Podcatchers

Aggregators

RSS Readers

Do You Listen or Watch?

Podcast Consumption (16-54 age demo) Penetration among Internet Users 21% in 2007 49% in 2008 USA Frequency Daily 16% Weekly 37% Monthly 20% Worldwide Q1 2008 Consumption Source: Universal McCann - Next Thing Now Report March 2008

Penetration among Internet Users

21% in 2007

49% in 2008

USA Frequency

Daily 16%

Weekly 37%

Monthly 20%

Why Podcast? Brand awareness Market education Message distribution Internal/external training Increase targeted lead flow Drive revenue!

Brand awareness

Market education

Message distribution

Internal/external training

Increase targeted lead flow

Drive revenue!

What if I Don’t Podcast? Use existing media Webinars Telebriefings Recorded event sessions Recorded company meetings Conference Calls Create new programs Sales messaging and education Customer messaging and education Channel messaging and education

Use existing media

Webinars

Telebriefings

Recorded event sessions

Recorded company meetings

Conference Calls

Create new programs

Sales messaging and education

Customer messaging and education

Channel messaging and education

Create an Audience Existing Marketing Widgets Social Media Buddies Ratings Search Engine Rankings Aggregators like Podcast.com

Existing Marketing

Widgets

Social Media

Buddies

Ratings

Search Engine Rankings

Aggregators like Podcast.com

Generate Valuable Leads Request contact and demo info as the price for consuming FREE content Sweeten the pot with a strong CTA - white papers, newsletters etc. Be specific about content Create unique content to YOUR market

Request contact and demo info as the price for consuming FREE content

Sweeten the pot with a strong CTA - white papers, newsletters etc.

Be specific about content

Create unique content to YOUR market

Want to Learn More? Stop by the Podcast.com pod here at the event Contact me directly: Glenn Gaudet [email_address] 617.401.2417 Twitter: glenng Visit our web sites: http://Podcast.com - Podcast distribution site http://Treedia.com - Corporate site

Stop by the Podcast.com pod here at the event

Contact me directly:

Glenn Gaudet

[email_address]

617.401.2417

Twitter: glenng

Visit our web sites:

http://Podcast.com - Podcast distribution site

http://Treedia.com - Corporate site