New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

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Social media has shaped more than just advertising, marketing, and PR - it's changed the way we communicate inside our organization. This session will explore how Web 2.0 has fundamentally altered the …

Social media has shaped more than just advertising, marketing, and PR - it's changed the way we communicate inside our organization. This session will explore how Web 2.0 has fundamentally altered the way employees share ideas and obtain information at work. Learn best practices for tapping into the social minds of Gen Y employees as well as how to leverage the collective creativity of your team.

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  • 1. Collective Creativity & Gen Y Tim Young twitter.com/timyoung Using Web2.0 to Enhance Internal Communications
  • 2. Organizational Structure ≠ Communication Structure
  • 3. asynchronous communication Tokyo Subway
  • 4. Pinpoint the location of information
  • 5. silos are evil