THIS LITTLE PIGGY An Introduction to New Markets

Meet Piggy

A.K.A.

Consumer 2.0

This little piggy went to market

What’s a market?

1. An open area or square in a town where a public market or sale is set up.

2. The world of business and commerce .

3. A place in which values , opinions , and ideas are put forward for debate or recognition

Once upon a time…

This little piggy went to

The Cafe

to talk and gather

This little piggy went to

The Market

To search and find

This little piggy went to

Wall Street

To Buy and Sell

One day, little piggy discovered…

THE INTERNET.

This little piggy went to

To search and find

INFORMATION

This little piggy went to

to talk and gather

OPINIONS

This little piggy went to

to read, rate , and review

PRODUCTS

This little piggy went to

To buy and sell

EVERYTHING

This little piggy went to market and became healthy , wealthy , and wise because she could

READ

RATE

REVIEW

MEET

SHARE

SOCIALIZE

BUY

SELL

AND

EXCHANGE

This little piggy stayed

…and missed out

THE SOCIAL WEB = THE NEW MARKETPLACE

THE SOCIAL WEB

=

THE NEW MARKETPLACE

THANK YOU! Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]