New Marketing Summit: Are Social Networks the New Marketplace?

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Explore the current state of commercial social networks: where are your customers? How are they using social networks? What's the best way to start a marketing relationship with people on social networks?

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  • New Marketing Summit: Are Social Networks the New Marketplace?

    1. 1. THIS LITTLE PIGGY An Introduction to New Markets
    2. 2. Meet Piggy
    3. 3. A.K.A.
    4. 4. Consumer 2.0
    5. 5. This little piggy went to market
    6. 6. What’s a market?
    7. 7. 1. An open area or square in a town where a public market or sale is set up.
    8. 8. 2. The world of business and commerce .
    9. 9. 3. A place in which values , opinions , and ideas are put forward for debate or recognition
    10. 10. Once upon a time…
    11. 11. This little piggy went to
    12. 12. The Cafe
    13. 13. to talk and gather
    14. 14. This little piggy went to
    15. 15. The Market
    16. 16. To search and find
    17. 18. This little piggy went to
    18. 19. Wall Street
    19. 20. To Buy and Sell
    20. 22. One day, little piggy discovered…
    21. 23. THE INTERNET.
    22. 24. This little piggy went to
    23. 26. To search and find
    24. 27. INFORMATION
    25. 28. This little piggy went to
    26. 30. to talk and gather
    27. 31. OPINIONS
    28. 32. This little piggy went to
    29. 34. to read, rate , and review
    30. 35. PRODUCTS
    31. 36. This little piggy went to
    32. 38. To buy and sell
    33. 39. EVERYTHING
    34. 40. This little piggy went to market and became healthy , wealthy , and wise because she could
    35. 41. READ
    36. 42. RATE
    37. 43. REVIEW
    38. 44. MEET
    39. 45. SHARE
    40. 46. SOCIALIZE
    41. 47. BUY
    42. 48. SELL
    43. 49. AND
    44. 50. EXCHANGE
    45. 56. This little piggy stayed
    46. 58. …and missed out
    47. 59. <ul><li>THE SOCIAL WEB </li></ul><ul><li>= </li></ul><ul><li>THE NEW MARKETPLACE </li></ul>
    48. 60. THANK YOU! Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]

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