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New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
New Legacy Mobile Text and SMS Marketing
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New Legacy Mobile Text and SMS Marketing

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New Legacy Mobile is a new age media company focusing on reaching people “right here, right now.” We understand that the mobile age is still in its infancy and it is our job to stay one step ahead of …

New Legacy Mobile is a new age media company focusing on reaching people “right here, right now.” We understand that the mobile age is still in its infancy and it is our job to stay one step ahead of the curve. We are constantly looking for new and innovative ways to help you reach your audience with the highest possible response rate.

Start your mobile engagement plan today with New Legacy Mobile.

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  • 1. Text Message and SMS Mobile Marketing Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 2. About New Legacy Mobile <ul><li>Utilize our own proprietary software platform built by us for our clients </li></ul><ul><li>Support over 115 US carriers including Verizon, AT&T, Sprint, T-Mobile, Nextel and Virgin </li></ul><ul><li>Over 30 years of combined experience in advertising, marketing, media and technology </li></ul><ul><li>Continuous design improvements and product enhancements to keep our clients on the cutting edge of engagement </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 3. Mobile Marketing Facts <ul><li>There are more than 292 million cell phone subscribers in the U.S. approximately 93% of the U.S. population </li></ul><ul><li>As of June 2010, mobile phone users average 593 text messages per month </li></ul><ul><li>80% of all cell phone subscribers keep their mobile phones with them at all times throughout the day. </li></ul><ul><li>24.5% of mobile phone users use their mobile phone as their sole means of telecommunications up from 7% in 2005 </li></ul><ul><li>Text messaging is the most widely used mobile application, over 70% of mobile phone owners communicate via text </li></ul><ul><li>94% of mobile text messages are read. </li></ul><ul><li>According to Comscore as of Dec 2010 – Texting is the #1 mobile activity! </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 4. Text/ SMS Marketing <ul><li>Key Terms </li></ul><ul><ul><li>SMS: Short Message Service - allows messages to be sent between mobile devices using text content </li></ul></ul><ul><ul><li>Keyword : a unique one word phrase that identifies a product, service or action your business uses to encourage customer engagement. The word a user texts to the short code number. </li></ul></ul><ul><ul><li>Short Code : a 4 to 6 digit number to which text/SMS messages can be sent from a mobile phone. </li></ul></ul><ul><ul><li>Opt In : customers give a business permission to communicate with them </li></ul></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 5. Types of Messaging Campaigns <ul><li>List Building/Client Data Requests </li></ul><ul><li>Client Appreciation Messages </li></ul><ul><li>Meeting / Event Announcements </li></ul><ul><li>Reminders </li></ul><ul><li>Text-to-win campaigns / Sweepstakes / Drawings </li></ul><ul><li>Alerts / News/ Updates </li></ul><ul><li>Surveys/ Polling / Mobile Voting </li></ul><ul><li>General Awareness </li></ul><ul><li>Time Sensitive Actions </li></ul><ul><li>Customer Notifications/ Confirmations </li></ul><ul><li>Mobile Coupons </li></ul><ul><li>Unique discount code per subscriber </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 6. Using Text Marketing Effectively <ul><li>Mobile marketing is most effective when integrated into your other marketing efforts: print, web, billboard, online, radio, tv, events, etc </li></ul><ul><li>Give customers a compelling reason to engage with you- a contest, a coupon etc </li></ul><ul><li>Build a relationship with short, timely and compelling action oriented messages </li></ul><ul><li>Limit your messages to no more than 5 per month </li></ul><ul><li>Avoid using text slang like gr8-instead of great </li></ul><ul><li>Obtain permission or an Opt-In request from the customer using a welcome and confirmation message </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 7. Clients and Industries <ul><li>Media Outlets- Radio, TV, Newspaper & Magazines </li></ul><ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Schools </li></ul><ul><li>Concert and Event Venues </li></ul><ul><li>Nightclubs </li></ul><ul><li>Social Organizations and Non Profit Organizations </li></ul><ul><li>Real Estate Professionals </li></ul><ul><li>Not for Profit Organizations </li></ul><ul><li>Hotels </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 8. Features <ul><li>No contracts </li></ul><ul><li>No Set Up Fees </li></ul><ul><li>Free Unlimited Sign Ups </li></ul><ul><li>Free Unlimited Incoming Text Messages </li></ul><ul><li>Instant access to Short Code Number </li></ul><ul><li>Unlimited Groups to organize contacts </li></ul><ul><li>Select and change your Mobile Keywords at any time </li></ul><ul><li>Ability to send Group Text Message Campaigns Immediately </li></ul><ul><li>Ability to forward Replies to your Mobile or Email </li></ul><ul><li>Online Widgets to collect mobile numbers </li></ul><ul><li>Text Messaging API to integrate with any website or mobile app </li></ul><ul><li>Mobile Marketing Analytics , Campaign Statistics and Reports </li></ul><ul><li>Secured Data and Daily Back ups </li></ul><ul><li>Advanced scheduling of a message </li></ul><ul><li>Delivery Reports and Charts to analyze your Text Message Campaigns </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 9. New Legacy Mobile Pricing Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development Plan Name Reserve Start Up Economy Basic Standard Keywords 1 1 2 4 8 Messages 10 400 1,400 2,200 5,000 Monthly Cost $14.00 $19.00 $49.00 $99.00 $219.00 Plan Name Business Premium Corporate Industry Custom Keywords 12 16 22 30 Call for pricing Messages 10,000 14,000 21,000 30,000 Monthly Cost $449 $599 $899 $1199
  • 10. Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 11. Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 12. Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development
  • 13. Next Steps <ul><li>Go To http://www.newlegacymobile.com/promocode/WCNLM </li></ul><ul><li>Pick / Reserve your keyword(s) </li></ul><ul><li>Sign up for a message plan </li></ul><ul><li>Implement your first campaign </li></ul><ul><li>Start Engaging and building your list </li></ul>Proprietary and Confidential, New Legacy Mobile a Hyper Local Ventures Company Prepared by Will Corrente Director, Business Development

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