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Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers
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Investor Relations and a Western Perspective on Russian Business Culture_Neil Withers

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Neil Withers, Vice President, Capital Strategy and Investor Relations at Promsvyazbank …

Neil Withers, Vice President, Capital Strategy and Investor Relations at Promsvyazbank
"Investor Relations and a Western Perspective on Russian Business Culture"
NES, November 7, 2012

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  • 1. Investor Relations andA Western Perspective onRussian Business Culture 7 November 2012
  • 2. Promsvyazbank -- Russia’s #3 privateuniversal commercial bank Market position by net loans¹ (RUBbn) 8,862 3rd largest privately-owned Russian bank by loans and deposits 4,328 1,689 9th largest banking group in Russia by loans National distribution network of 290 domestic branches Winner of the Best Banking Group in Russia Award 2011² 899 775 543 509 483 445 122 367 289 387 238 222 199 192 164 159 138 126 82 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 State-owned banks Privately-owned, unlisted Privately-owned, listed Foreign-owned, unlisted x Rank by loansSource: Company information, RBC Rating(¹) Latest reported IFRS financials for each institution; (2) World Finance 2
  • 3. What does IR do?Promsvyazbank in the last six months: •$400 million Senior Eurobond •RUR 5 Billion domestic subordinated debt •$400 million Syndicated Loan from international banks •$400 million subordinated Eurobond - Tier 2 capital •And an attempt to do IPO for $500 million 3
  • 4. What is Investor Relations? Explaining the company to its investors and potential investors Risk and Return: Knowledge reduces risk: Risk = RISK + Uncertainty Why: ¼% = $1 million per year on $400 million debt The Equity Story – selling the future 4
  • 5. Who are these investors? Int’l funds, private banks, financial institutions Investment banks, analysts and portfolio managers Private Banks, Insurance, Pension Funds, Mutual Funds Asset ManagementHow do you reach them?Presentations, conference calls, meetings, conferences, “Road Shows”Travel: London NY, Boston, Toronto Helsinki, Stockholm, Frankfort, Zurich, Geneva Singapore, Hong Kong 5
  • 6. What do you need to do aneffective job? • Know your company • Know your investors • Help your company change Languages Sales ability•English and Russian •know how and when to close•Understand the concern, •don’t sell past the close•not just the question Skills Presentation skills Interpersonal skills Finance 6
  • 7. My Background Canada: Commercial banking from branch to strategy Investment field: editor, analyst, bank analyst Volunteered for project, established charity, Russian Project Russia: 15 years World Bank project; twinning with Vozrozhdenie Bank VTB, silkroutefinancial, PromsvyazbankEducation: McGill University, B.Comm. economics and political science; CFA 7
  • 8. A word on CFA –Chartered Financial AnalystInternational standard of Professional investment knowledge & Ethics"The CFA is especially important for those who work with investments: analysts, financial advisers, and risk and portfolio managers“Annual CFA Award: “Adherence to the Highest Ethical Standards in Financial Markets”CFA Designation: 3years – 3 exams Over 1,000 wrote exam in June 2012 in Moscow 100,000 members worldwide Russian Chapter “Best Emerging Market Chapter in 2011” info@cfarussia.ru http://www.cfarussia.ru 8
  • 9. Perspective on RussianBusiness Culture Any perspective is “real” and “false” or at least incomplete Transition and BRICS • Soviet and Post-Soviet economy • State vs. Market Economy • Employees or Entrepreneurs – or civil servants? Financial System still developing Definition of Money: unit of account, medium of exchange, store of value “As safe as money in the bank” Individuals act according to their training and experience • Paper / Decisions vs. Action • accuracy vs. reason • my job vs. responsibility for group • sense of time and value 9
  • 10. Make the most of your experience• Education counts for little except opening the first door Extra-curricular activity counts• Choose opportunity and your employer Growth, dynamic and good people you can respect• Volunteer – even if it means more time• Take Responsibility for your actions and Career 10
  • 11. Thank you Questions – You Answers – Me Neil Withers Vice-President, Capital Strategy and Investor Relations Promsvyazbank +7 (495) 411 5119 +7 (916) 505 6066 mobile withers@psbank.ru 11

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