Working on your business when
you’re not working in it!
Missy Carvin & Jane Goldwasser

“Da Rules” of Divergence

“Da Rules” of Convergence

“Da Rules”
Divergence Convergence

Objective Statements
1. I t would be great if I had more business.
2. I wish I could break out of my business rut.
3. I wish the demand for Qualitative Research
was as strong as ever.

Find the others who share your suit.
Now assign a “Problem Owner” and get a
victim volunteer to facilitate.

Write down all of the problem
statements you can think of.
Focus on “In What Ways Might
We” (IWWMW) and “How To…”
(H2) Statements.

How could I describe this object?
What does this object remind me of?
How is my problem like this object?
How could this object solve my problem?

Highlight and Cluster
1. Re-write and re-state and combine and
clean up your ideas onto Post-It Notes – 1
idea per note.
2. Cluster similar ideas.
3. Re-state as needed into strong solutions.

What are the criteria?
How will we know this
is a good solution?

Action
Plan