Is the C+I SIG Creative?

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A presentation to the Creativity and Innovation Special Interest Group of the Qualitative Research Consultants' Association

A presentation to the Creativity and Innovation Special Interest Group of the Qualitative Research Consultants' Association

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  • 1. Creative? C+I SIG Meeting July 13, 2009
  • 2. I am excited to hear about ways I am similar to or different from my colleagues who joined this SIG.
  • 3. In what ways might I change my business practices to incorporate more of the fun of creativity into my everyday work?
  • 4. I want to have a qualitative practice that is also well known for its ability to facilitate creative problem solving sessions.
  • 5. Very few of us have already reached the point where we could be considered creativity consultants.
  • 6. Yet, we think of ourselves as quite creative beings.
  • 7. On a scale from 1 to 10, we rate ourselves 7.5 1 = Not 10 = Very Creative at All Creative US!
  • 8. In non-business settings, we jump into many creative endeavors such as…
  • 9. Those who offer something offer…
  • 10. Even among those who do offer creative services, these services only account for an average of about 12% of our annual billings. Annual Billings 12% Creativity Stuff Everything Else 88%
  • 11. It is hard to define creativity and therefore it is also hard to find specific training to help us towards our goal.
  • 12. Most of us think of creativity as an essential part of what we do in qualitative research. I N H E R E N T C N R S N S E P O T Q U A L I T A T I V E R T R A E I K T T V R E S E A R C H I H T E A C H Y
  • 13. There appear to be natural links between what we consider creative and what we do as QRCs.
  • 14. Projective techniques, brainstorming sessions, and creative de-briefing techniques are all part of qualitative research.
  • 15. When asked about specific degrees or certifications, most could not answer the question.
  • 16. Creativity and Innovation are intriguing because they are fun and help us blend our work selves with our play selves to keep us young!
  • 17. Many of us work alone or work in very small firms.
  • 18. 49% of those responding work alone.
  • 19. On average, we work in firms with 2.3 people.
  • 20. Creativity work thrives in an environment that encourages interplay and response from others – harder to do by oneself.
  • 21. If we look at the three stages of a qual project, many suggest ways to employ creativity.