Frog Design

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Presentation by Frog Design at the New Cities Foundation Members' Event in New York, October 26, 2012.

Frog Design

  1. The Experienceof CitiesOctober 2012
  2. the city is an interface.
  3. the city has always been an interfaceto human social and economic affairs
  4. computation is - simply or not - thenewest layer.
  5. data will create connected cities. it is in fact acritical material in their sustainable success
  6. Urban Scale TIME (Accretion)Personal / Contextual Archival / Access “Dynamic” Data (“Big” Data) TIME (Perception) Human Scale
  7. the feedback loops across data types and(physical) experience are becoming moresymbiotic
  8. data production and consumption isapproaching a new threshold of scale - andthis will trigger emergent experience andinteraction needs
  9. frog designs experience ecosystems thatenable better platform, brand and humanrelationships.
  10. EXPERIENCESENSORS & DISPLAYS NETWORK 11
  11. Project Masiluleke
  12. Agheera
  13. Alcatel-Lucent
  14. Ecotality
  15. BRAND STR ATE GY EXPERIENCE BUSINESS STRATEGY STRATEGY ND TEC BRA GY STRA H TE TEGYSTRA SERVICE ECOSYSTEM DESIGN SYSTEMS CONCEPT DESIGN DETAILED DESIGN AND IMPLEMENTATION PHYSICAL PRODUCT UCT WEB EXP PROD ERIENCE PHYSICAL MO OBE BILE G &O EXP GIN ERIE PACKA NCE EXE CUT I ON © 2012. confidential & proprietary. 17
  16. © 2012. confidential & proprietary. 18
  17. the city is organizedcomplexity.
  18. the city is about the complexity of peopleand behaviours. Technology only enhancesor hinders these factors.
  19. the interface between public and privateinfrastructure and personal systems is key:what is the appropriate degree of presencefor these interfaces?
  20. “Can we move from interactions (with asystem) to a relationship?” -Genevieve Bell, Intel
  21. the city is an experience.
  22. frog partners with the NCF with the goal ofpromoting a human-centered design approachto both existing and emerging urbanenvironments.
  23. Every city has its own rhythm - technologicalexperiences should support and enhance the‘flow’ of human enterprise
  24. Reconciling human, material and technologicaltime scales is a critical experience strategyfor cities.
  25. “placefulness”

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