Every homebuyer is different, but they all will typically have a few things in common. As a real estate agent, you can prepare yourself for almost any buyer by understanding their core needs and then adapting to the needs of a particular buyer. New American Funding helps first-time homebuyers secure financing for their dream home, but it's the agents in the field that help buyers find that home.

2. State Licensing Information.
What Buyers Want From Agents
Although many homebuyers have chosen to fly solo on their purchases in the last
few years, most buyers still seek the help of a buyer’s agent when purchasing their
first home. And for good reason! A buyer’s agent is typically the greatest ally a
buyer can expect in the search for their dream home.
For agents, that can be a huge responsibility. When working with buyers –
especially first-time homebuyers – it is vital to understand what a buyer is looking
for when they choose a real estate agent. Of course they want help finding a home,
but they’re also looking for a trusted partner.

3. State Licensing Information.
1. Help Finding the Right Home
While some buyers may have an idea of features they’d like in a home, they may
not truly understand how to find those features in a house. As a real estate agent,
your first step should be to identify the “must-haves” for your buyers.
Then, you should encourage your buyer to get pre-approved for a mortgage with a
reputable lender like New American Funding. Pre-approval brings a host of benefits
to your buyer, including a dose of reality regarding what they can afford.
A Buying Guide
Pre-approval is vital, especially for first-time
homebuyers. As an agent, pre-approval
helps you manage expectations and helps
narrow your search to homes that meet
your buyer’s important features, but also
meets their budget.

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2. Many Good-Looking Listings
At the end of the day, buyers are looking for a knowledgeable agent who can show
them a lot of listings with detailed images or videos. Pictures on your site should
be well-shot and well-lit. Videos should be stable and show neighborhoods at
their best (not you passing by quickly).
In addition to your listings, you should be able to educate buyers on the pros and
cons of each neighborhood. If you can provide suggestions based on the buyer’s
family and needs, that’s even better.
Tip: Get Tech On Your Side
Technology can be a great ally for a real
estate agent. From keeping yourself organized
to giving buyers photos, tech can supercharge
your efforts. Check out our presentation
The Top Tech Tools for Real Estate Agents.

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3. Help Managing Fears
Most homebuyers probably won’t admit it, but you know that buying a first home
is a nerve-wracking experience. The shadow of the housing market collapse is still
fresh in most buyers’ minds, and let’s face it: there is a ton of money on the line.
If they don’t have financing lined up, you should recommend the first-time
homebuyer programs available to buyers, and then help them get the best deal
possible on their new home. As a real estate agent, there are a few ways to ease a
buyer’s fears.
• Be available and responsive. Buyers get nervous when they don’t hear from
their agent.
• Work on your negotiation skills. Buyers rely on their agents to always come out
on top in a negotiation. Make sure you know the market and use resources like
the REALTOR University to brush up on your skills.

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4. Help Navigating the Sale
Unless you have a particularly savvy buyer, they’re going to need a lot of guidance
throughout the home-buying process. Most buyers won’t know how to ask for
disclosures or which contingencies are should be included in an offer.
Help the buyer understand that it is your fiduciary responsibility to protect their
interests. Show the buyer that you will fight for the price and conditions that will
match what they’re looking for.
Tip: Introduce the Team
Buying a home is a crowded process. In fact,
Many homebuyers are surprised by how many
people are involved. Ease their concerns and
introduce them to the team.
The People Involved in the Mortgage Process

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5. An Honest Partner
Ultimately, buyers want to feel like they have someone in their corner. Simply
being around to help them through the hard parts of purchasing a home can go a
long way.
• Assist with the paperwork. You know that buyers are inundated with
paperwork through negotiation and at closing. Explain what buyers should
expect and be prepared to assist them gathering documents.
• Keep an eye out for problems. Some buyers may have rented a home before,
but they’ll rely on your expertise and experience to help spot potential
problems in a home before they place an offer. Plus, pointing out serious
problems will make the minor annoyances like the color of the walls less
important down the road.
• Just be available. Even if there isn’t anything important for you to do, make
sure you reach out during the process. If you’re only present when they make
an offer and at closing, you’re not really helping your buyer very much.

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5 Things Homebuyers Want
from Real Estate Agents
Learn more about first-time
homebuyer programs at
www.NewAmericanFunding.com

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