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Some information about firm

-In 1989, Hayrettin Taşkıran,Businessman,founded
                   Bereket Döner
 - In 1999 start produce first meet stock and they
         produced every day 3 tons meat
    -Now they have 32 restaurants and 2 döner
                     factories..
We choose our logo and brand
         name this
The main purpose of this
        marketing plan


  - To start a franchise system
- Bring to creative methods for
           this sector..
We are producing our döner by
ourself and now we will show our
            process ..
Target Group


Target Market: Try to be best brand at our sector
      with our new products and services.

   Döner Man target market at Turkey: Every
    generation except for unhealthy people.
We have two type of meats(red
             and white)
- Also we have many different kind of döner style
and also we are selling except döner this kind of
  product :pizza,meatball,and any other type of
                     sweets..
Establishing a new firm
Distribution

- Our factory should be middle of restaurants
  and farmer’s way.Because we want to save
  time and money.
- We have speacial trucks.( All of trucks have to
  have freezer)
- We want to delivery our products right on time
  because time is very important for fresh
  meats.
‘’Nothing is important than human health’’
Used media

- Some local channels at our restaurants’ region
-Distribute brochures to public places ( such us,
   Apartments,Hostels,any other small firms..)
               -Some local radios
                 -Firm’s website
      -POS advertisements, give away cards
Message (slogen)


    -The firm’s message: ‘’Hiçbirşey insan
sağlığından daha önemli değildir’’.(Nothing is
       important than human health ).
 -Slogen: ‘’Dünya döndükçe dönerlerimizde
dönecek’’ ( During the world turns our döners
                will turn, too )
The style, colours and
    atmosphere of advertising
            campaign
-Healthy, Tasteful, Trustworthy and friendly
- You can eat our meats easily without fear
Time duration, frequency etc.
                 Time of the campaign:
              01.05.2011. – 01.06.2011.
- Local channels at Turkey: Between 15:00 & 20:00
              - Brochures: Continuously
                - Radios: 12:00 & 17:00
           - Firm’s website: Continuously
            - ( www.donermann.com.tr)
      - POS advertisements, give away cards:
                      Continuosly
Connecting other actions or
           activities
Some amateur football organizations and
               festivals
When and how will you measure
  the success of the campaign

- We will compare our financial condition before
  the advertisement and if our income increase
   then we can say advertisement was success.
THANK YOU FOR YOUR
    ATTENTİON
Establishing a new firm
Establishing a new firm
Establishing a new firm
Establishing a new firm

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Establishing a new firm

  • 1. Some information about firm -In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner - In 1999 start produce first meet stock and they produced every day 3 tons meat -Now they have 32 restaurants and 2 döner factories..
  • 2. We choose our logo and brand name this
  • 3. The main purpose of this marketing plan - To start a franchise system - Bring to creative methods for this sector..
  • 4. We are producing our döner by ourself and now we will show our process ..
  • 5. Target Group Target Market: Try to be best brand at our sector with our new products and services. Döner Man target market at Turkey: Every generation except for unhealthy people.
  • 6. We have two type of meats(red and white) - Also we have many different kind of döner style and also we are selling except döner this kind of product :pizza,meatball,and any other type of sweets..
  • 8. Distribution - Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money. - We have speacial trucks.( All of trucks have to have freezer) - We want to delivery our products right on time because time is very important for fresh meats.
  • 9. ‘’Nothing is important than human health’’
  • 10. Used media - Some local channels at our restaurants’ region -Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..) -Some local radios -Firm’s website -POS advertisements, give away cards
  • 11. Message (slogen) -The firm’s message: ‘’Hiçbirşey insan sağlığından daha önemli değildir’’.(Nothing is important than human health ). -Slogen: ‘’Dünya döndükçe dönerlerimizde dönecek’’ ( During the world turns our döners will turn, too )
  • 12. The style, colours and atmosphere of advertising campaign -Healthy, Tasteful, Trustworthy and friendly - You can eat our meats easily without fear
  • 13. Time duration, frequency etc. Time of the campaign: 01.05.2011. – 01.06.2011. - Local channels at Turkey: Between 15:00 & 20:00 - Brochures: Continuously - Radios: 12:00 & 17:00 - Firm’s website: Continuously - ( www.donermann.com.tr) - POS advertisements, give away cards: Continuosly
  • 14. Connecting other actions or activities Some amateur football organizations and festivals
  • 15. When and how will you measure the success of the campaign - We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.
  • 16. THANK YOU FOR YOUR ATTENTİON