Asia Webinar Wednesday 20130130 - SEO
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Asia Webinar Wednesday 20130130 - SEO Document Transcript

  • 1. Asia Webinar Wednesday Kelvin Leung – Senior Affiliate Manager (Asia Pacific) Jan 30, 2013
  • 2. Today’s Webinar presented by… Kelvin Leung Senior Affiliate Manager – Asia Pacific -Over 7 years of internet marketing experience -Strong in SEO, PPC and SocialNet -Speaker of several Neverblue Interact Events at Hong Kong, New Delhi, Singapore, Shenzhen, Shanghai, Beijing and Bangkok -Frequent speaker of Neverblue monthly webinars
  • 3. Webinar outlineIntroductionQuick start for new affiliatesSEO Keyword Research and Tool TipsExample of SEO ContentConclusion
  • 4. Neverblue: Quick factsCPA network Started in 2004Offices in North America, Europe, AsiaExpanded operations by opening NeverblueMobileOver 1,700 active campaignsBiggest verticals: Dating, Downloads, Finance#2 CPA Network ranked by 2013 Blue Book
  • 5. Around The Globe“Anytime, Anywhere” Neverblue Headquarters Neverblue Europe Victoria, Canada London Neverblue Asia Neverblue Office Hong Kong Los Angeles
  • 6. Why SEO?1) No cost but good quality traffic2) After changes are indexed by search engines (which couldtake 1 to 2 months), very little maintenance is needed3) No day partingSEO Break Down1) Keyword and Content Optimization2) Technical Optimization3) Link Building
  • 7. Keyword and Content Optimization- Short Tail Keywords vs Long Tail Keywords For example: fast cash vs Fash Cash for SMB in New York- Keywords to place in Content, Title, Backlinks- Do not spam keywords on the landing page
  • 8. Technical Optimization- Create sitemap.xml http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183668- Avoid using flash as much as you can- Do not create duplicate content
  • 9. Link Building- Submit pages to directory such as DMOZ- Make sure you use keywords when doing backlinking- Suggested tool: SEO Spy Glass http://www.link-assistant.com/seo-spyglass/
  • 10. Which campaigns are the best for SEO?- Basically all campaigns as long as you have goodcontent- If you would like to maximize the benefit of SEO, Iwould suggest you to run …- CPS Campaigns (Due to better quality traffic, easier to convert)- Adult Dating Campaigns (less competition, since PPC do not allow these offers)- High Payout Campaigns (maximize ROI)
  • 11. Example – 365 Days Loans- High Payout- Keyword Groups to target: -Personal Loan -Fast Cash -Instant Approval- Back link to DMOZ, pay day loan related directories andwebsites
  • 12. Next Out of Bounds – Rocky Mountain! Affiliate competition recognising the best affiliates in Neverblue and Neverblue Email. Top affiliates in various categories get to interact, learn and network. Current competition period: Jan 1 to May 31, 2013 Categories: Top revenue (10 winners) Top incremental revenue (based on highest increase) (8 winners) Visit http://NeverblueEscape.com to get contest details and participate
  • 13. Thank You KELVIN LEUNG Senior Affiliate Manager – Asia Pacific Email: kelvin.leung@neverblue.com Phone: +852 3972-6123 ext 207 Skype/Twitter: neverbluekelvinNext Webinar – Feb 27, 2013