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NeurobioMarketing B2B Collaboration Neuroscience , B iology , Linguistics and Facial Action Code In Marketing Research
An y communication that impacts emotions, creates the unique neurobiological response that we can detect and measure accurately. T he results facilitate the interpretation of qualitative and quantitative nature and intensity of the impact on advertising and determine the "personal neurobiological" brand . Direct measurement of reactions allows us to understand the neurobiological perceptive and emotional experiences of participants. About NeurobioMarketing B2B C reat ing new and inspiring research options for your clients.
Electroencephalogram (EEG): Measurement of the rate of neuronal synapses, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, beta, hibeta, gamma and their respective voltages. It measures the cognitive activities as attention, focalization, comprehension, memorization, learning, motivation, and planning. . Galvanic Skin Response (GSR): This measures the electric potential of the skin through electrodes positioned on the hands that register the change in the conductivity of the skin, and indicates the level of psychic activation or arousal. It also measures the interest, indicating acceptance or rejection of a stimulus. Electrocardiogram (ECG) : The heart rate is evaluated as well as the intervals between beats or cardiac interbeat. This measures the shape of the wave between one beat and another (interbeat interval) and indicates not only the extent of an emotional reaction, but also if the emotional experience is positive or negative. . Surface Electromyograph (sEMG): This measures muscular contractions. When positioned on the muscles related to emotional expression, especially above the eyes, the EMG will measure the emotional tension as a degree of implication or emotional involvement with a stimulus. Brain Heart Eyes Hands NeurobioMarketing Methodology
Our Experience. Input category Quantity of measured stimuli Spot TV 295 Logos 85 Printed AD 48 Packaging 15 Radio 12 Animatic 4 Auto-promo 4 Integrated product 12 Magazine covers 17 Web pages 20 Point of purchase 9 Perfumes 2 TOTAL 523
The results from your neurobiological measurements made at your location are sent to our professionals.
Our team transform raw data from your measurements using our algorithms and database returning it to you in a numerical data with dynamic charts so you can provide your customers with a unique product in the field of marketing research.
MCOM Diagnosis Neurometaphors FRAME sexuality public television reassure frankness breakfast teen-ager agility white wine Porsche Porsche padres effervescence Fiat poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity regression sweetness tenderness quality of life homeopathies win adventure terminator elephant graveyard defenseless predictable combat war ministry minivan financial institute shark kindness adrenaline Jurassic park resigned modesty protagonist sausage superficial optimism fun closeness hug bar billiards White wine out-dated mafia crash illusion light gold sugar darkness occult anticonformity thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine coffee poetry well-being red wine standard compete delicate no problem Old-fashioned social-democrat equidistance decisive television Killer whale fear essay classical music resigned resigned surprise wonder teen-ager agility white wine Ferrari padres effervescence poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity regression sweetness tenderness quality of life homeopathies race adventure terminator elephant graveyard defenseless predictable ministry minivan financial institute shark adrenaline Jurassic park resigned modesty protagonist on target sausage optimism fun bar billiards White wine out-dated mafia crash illusion light gold sugar darkness occult thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine coffee poetry well-being red wine standard compete delicate no problem Old-fashioned social-democrat equidistance decisive television Killer whale fear essay classical music resigned resigned surprise wonder tank poker spider virus sexuality Porsche = NEURO INTELLIGENCE Ask us for more information and other tools
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