「Welcome to Social Enterprise ~海外事例紹介で紐解く ソーシャルネットワーキングで変わるマーケティング~」

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株式会社セールスフォース・ドットコム 常務執行役員 コーポレートセールス本部長 福田 康隆 氏

2012-01-25開催
grow Digital ~ビジネスの未来をデジタルで~
「顧客のソーシャル化に企業は追いついているのか?~企業内のソーシャルビジネスプラットフォームの実現へ~」より

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「Welcome to Social Enterprise ~海外事例紹介で紐解く ソーシャルネットワーキングで変わるマーケティング~」

  1. 1. Welcome to Social Enterprise @yasutakafukuda in/Yasutaka Fukuda
  2. 2. http://youtu.be/1GICt9nC9Uo
  3. 3. Mere Mortals
  4. 4. Technology Media
  5. 5. TechnologyPC
  6. 6. Media PC
  7. 7. PCPC
  8. 8. 1997
  9. 9. ” ”NTT NEC
  10. 10. 35
  11. 11. Forbes The World’s Most Innovative Companies Forbes 07 2011
  12. 12. 12 100,000 21 104,000 26% ) 2011 4 30 2012 1 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  13. 13. Burberry Video CEO Angela Ahrendts
  14. 14. http://youtu.be/HLtjdydaGo0
  15. 15. Social Enterprise Burberry World: 7,500 World for Partners Social Clienteling Burberry Body VIC Experience : TheBurberry Experience : Runway to Reality burberry.com
  16. 16. Social Enterprise 12 3 25 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  17. 17. ○○○○
  18. 18. Step 1 29 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  19. 19. CRMCRM+
  20. 20. KLM Twitter • 240 • 130,000 Twitter • 1
  21. 21. KLM Surprise
  22. 22. http://youtu.be/Sh-JRoY7_LU
  23. 23. “ If you make a customer unhappy they won’t tell five friends, they will tell 5,000 friends. “ - Jeff Bezos, Amazon.com
  24. 24. Step 2: 37 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  25. 25. Email 38 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  26. 26. “ CC “ - , Facebook Nov 2011 “Enterprise 2.0 conference
  27. 27. “ 8 ” ” “ - , Facebook Nov 2011 “Enterprise 2.0 conference
  28. 28. LEED ( )Sarah : Share with Town Hall Updates: Sharing insights across the org group 41 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  29. 29. Steve Bauer Yesterday at 10:00 AM250 562 1073 Yesterday at 11:45 AM 42 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  30. 30. Chatter CEO : Share with the CEO-to-You: Weekly Announcements group Steve Bauer We have just hired a new regional head of EMEA. I’d like everyone to welcome @[Bradley Johnson]. I have attached his recent Overview pres The Future of EMEA: Bradley Johnson Steve Bauer Our fabulous product marketers have developed a new set of toolsHi Everyone! for internal use. Please take advantage of them. Also, they noted that any feedback is more than welcome.Please follow the CEO-toYouGroup for weekly announcements, Internal Marketing Campaign, Fall 2012strategies, game plans, andgeneral news that applies to thewhole organization.If you have any questions, pleasedon’t hesitate to ask! - Steve 43 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  31. 31. 12 : !! Share with the New Hire Group 12: Welcome to the Company!! group Teddy Thompson Hey all – I just put together an updated list from all of our On-boarding documents. If anyone has anything to add, please update! Onboarding DataNo question too small, no answer toorelevant!Welcome to New Hire Group 12! We arethrilled to have you join the company.Please feel free to ask each otherquestions and every day, I’ll come by ansee how I can answer them (if your peerscan’t).In the meantime, share helpful docs anddata. 44 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  32. 32. Sarah Chatter 45 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  33. 33. http://youtu.be/6zRHf9k7Hm4
  34. 34. Step 3: 48 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  35. 35. ? 2 1 15 Facebook 1 50©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  36. 36. 1 5000Twitter Firehose 51 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  37. 37. CenterGatorade 7% - 250% Web 56% 52 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
  38. 38. Radian6 22,000 11 Top12Twitter $6.5M | AdverTimes http:// www.advertimes.com/20110719/ article23549/
  39. 39. http://youtu.be/1gMbuTWxBQ0

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