2010,10,08




             1
2
2002


IA Institute
HCD-Net




               3
4
5
SIPS
UXD
WCM




       6
7
8
User Experience



                  ―― Wikipedia




                                 9
10
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12
User             Content




       Context




                           13
14
15
Socal Media Communication




                            16
Earned
        Media




Paid             Owned
Media             Media




                          17
Earned
        Media




Paid             Owned
Media             Media




                          18
1

2

3   Facebook


               19
!
Facebook       !




                   20
Facebook
      Facebook




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23
URL       25
http://www.facebook.com/pages/Netyear-Group-Corporation/#!/pages/Netyear-Group-Corporation/141045229261747?v=...
User             Content




       Context




                           25
User             Content




       Context




                           26
27
28
29
30
PC




     Facebook
     PC




                31
32
33
Facebook




           34
35
Be A Fan
Facebook




           36
User             Content




       Context




                           37
Facebook




4.

           Facebook




                      38
39
Facebook   Facebook

                      40
41
 Facebook
5
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                42
 Facebook




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44
Facebook




           45
OB
 Facebook

                 46
 Facebook




            47
User             Content




       Context




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50
Twitter




Facebook




                     Facebook



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53
Twitter




      Facebook




Facebook




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?




    55
StarBucks




            56
Honda




        57
Twitter



Facebook        1




     Facebook




                              58
Twitter



Facebook




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                          59
Facebook
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      Facebook




                            +
                 Facebook       +   Google Analytic...
User             Content




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Facebook




           (Engage your Users)




                                 64
65
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”FaceBookと企業サイト" netyear seminar 20101008

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ネットイヤーグループ・セミナー
2010年10月08日(金)
ソーシャルCRMを何から始める?Facebookはどう活用すべき?
http://www.netyear.net/news/event_seminar/20101008s.html

第2部 講演
「FaceBookと企業サイト」
ネットイヤーグループ株式会社
プランニンググループ 坂本 貴史

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”FaceBookと企業サイト" netyear seminar 20101008

  1. 1. 2010,10,08 1
  2. 2. 2
  3. 3. 2002 IA Institute HCD-Net 3
  4. 4. 4
  5. 5. 5
  6. 6. SIPS UXD WCM 6
  7. 7. 7
  8. 8. 8
  9. 9. User Experience ―― Wikipedia 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. User Content Context 13
  14. 14. 14
  15. 15. 15
  16. 16. Socal Media Communication 16
  17. 17. Earned Media Paid Owned Media Media 17
  18. 18. Earned Media Paid Owned Media Media 18
  19. 19. 1 2 3 Facebook 19
  20. 20. ! Facebook ! 20
  21. 21. Facebook Facebook 21
  22. 22. 22
  23. 23. 23
  24. 24. URL 25 http://www.facebook.com/pages/Netyear-Group-Corporation/#!/pages/Netyear-Group-Corporation/141045229261747?v=info&ref= http://www.facebook.com/NetyearGroup 24
  25. 25. User Content Context 25
  26. 26. User Content Context 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. PC Facebook PC 31
  32. 32. 32
  33. 33. 33
  34. 34. Facebook 34
  35. 35. 35
  36. 36. Be A Fan Facebook 36
  37. 37. User Content Context 37
  38. 38. Facebook 4. Facebook 38
  39. 39. 39
  40. 40. Facebook Facebook 40
  41. 41. 41
  42. 42.  Facebook 5 4 42
  43. 43.  Facebook 43
  44. 44. 44
  45. 45. Facebook 45
  46. 46. OB  Facebook 46
  47. 47.  Facebook 47
  48. 48. User Content Context 48
  49. 49. 49
  50. 50. 50
  51. 51. Twitter Facebook Facebook 51
  52. 52. 52
  53. 53. 53
  54. 54. Twitter Facebook Facebook 54
  55. 55. ? 55
  56. 56. StarBucks 56
  57. 57. Honda 57
  58. 58. Twitter Facebook 1 Facebook 58
  59. 59. Twitter Facebook Facebook 59
  60. 60. Facebook Facebook Facebook + Facebook + Google Analytics 60
  61. 61. User Content Context 61
  62. 62. 62
  63. 63. 63
  64. 64. Facebook (Engage your Users) 64
  65. 65. 65

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