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Patrizia Pepe: Perchè Mobile?
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Patrizia Pepe: Perchè Mobile?

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Analisi e strategia d'impresa di Patrizia Pepe

Analisi e strategia d'impresa di Patrizia Pepe

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  • 1. PERCHÉMOBILE ?ANALISI E STRATEGIA D’IMPRESAJacopo LagangaDigital Marketing Manager
  • 2. CI SONO MOLTI DATIIl 51,2 % degli italiani possiede uno smartphone18 milioni di utenti italiani utilizzano internet da supporti mobile in unmese con un +36% rispetto al 2011Fonte: comScore
  • 3. E COSA FANNO GLI UTENTI? M-commerce & payment are growingFonti: Inmobi.com (Q2 2012) – Nielsen (2012)
  • 4. E QUINDI? Quali sono i dati da prendere in considerazione per prendere una decisione?VISITE 2012 MOBILE INCLUSI TABLET CONFRONTO VISITE GEN-FEB 2013 VS 2012
  • 5. LE VENDITE
  • 6. E L’APP?Il 2% delle vendite proviene dall’App ufficiale (Iphone & Ipad)
  • 7. EMAILL’email è il mezzo più potente per raggiungere i tuoi clienti in ogni momentoMOBILE CLIENT PIÙ UTILIZZATI DESKTOP
  • 8. LE SORGENTI DI TRAFFICO SEO  EMAIL • URL • Responsive design • Keywords • Segmentation • Local • Keywords Tool  SEM • Adwords Mobile Campaign SOCIAL • Extension • Think mobile • Misspelling • Video • Img • Landing Page
  • 9. LA STRATEGIA PATRIZIA PEPE Content Delivery Network
  • 10. E ricordatevi: 1-Think Fast 2- Less Is More GrazieJacopo.laganga@patriziapepe.com it.linkedin.com/in/jacopolaganga/

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