A practical guide to sustainable development adventures and activities - otta presentation 2010

‘A Practical Guide to Sustainable Tourism Development’ ‘The Nord-Gudbrandsdalen perspective – May 20th 2010’

Adventures and Activities A PRACTICAL APPROACH TO SUSTAINABLE TOURISM DEVELOPMENT

Sustainable tourism development is about changing behaviour on three levels 1. Sustainable Destinations 2. Sustainable Tourism Enterprises 3. Responsible Tourists The conduits for change

The practical approach to sustainable enterprise development Sustainable tourism development embraces the triple bottom line of environmental protection, social responsibility, and economic health. It is therefore, essential to address your business’ environmental, socio-cultural and economic impacts as apart of your commitment to sustainable tourism. The first 5 steps ‘towards’ sustainable tourism development are; Step 1 – Determine your business’ commitment to the triple bottom line and your capacity for change – incorporate , corporate/SME mission Step 2 – Determine your positive and negative impacts and prioritize efforts to the most significant impacts – simple steps first Step 3 – Develop a sustainability policy and appoint a company representative – sustainability manager – pass on knowledge Step 4 – Continually measure and manage your impacts and celebrate successes achieved through ‘best practice’ Step 5 – Review and update the sustainability policy, it should be a living document – something that will evolve with the business INTERPRETATION – CODES OF CONDUCT - SIGNIFICANT GUIDE TRAINING

Sustainable travel ‘Codes of Conduct’ Use locally owned infrastructure for accommodation and transport where possible Spread the financial benefits amongst local people and operators Provide employment and leadership opportunities for local people Respect local customs and culture Provide safe trips for your staff and travellers Educate travellers and operators about how and why you choose to travel in this way Limit the negative impacts to the daily lifestyles of local people not involved with the tour Limit the physical impact of trips in all destination communities-particularly sensitive natural and cultural environments Provide support to organisations and local communities visited by ALL groups Provide opportunities for travellers to interact with locals Actively ban leader and passenger participation in or endorsement of commercial sexual activities or illegal domestic Actively discourage the participation of tour groups in activities which exploit animals – wild or domestic Use local operators that adhere to these guidelines and provide the best possible service Work to prevent the exploitation of children in tourism Support and encourage fair employment practices Give the best value for the customers

Best Practice Guidelines

The ‘3 point’ Sustainability Triangle Green living guide Innovation Norway www.greenyour.com http://www.innovasjonnorge.no/baerekraftigreiseliv Tourism Consultants Workshops and seminars hosted by associations and regions www.re-plan.no Sustainable Travel – Sustainable tourism research www.sustainabletravel.com Government institute - www.vestforsk.no Tread lightly Best Policy and Practices ISO 14001/14064 Legislation Leave no trace ADVICE www.treadlightly.org www.iso.org www.lnt.org UNEP www.thecode.org Green Globe 21 Green Pioneers Best Practice www.climateneutral.unep.org Revaluate, Industry Indicators www.greenglobe.com Educate, Sustainability Quality assurance international Ecotourism Norway Advise and Policy www.ecotourismnorway.org Market Global Sustainable Tourism Criteria Norwegian Hospitality Association How to www.sustainabletourismcriteria.org www.nhoreiseliv.no Nordic Swan improve your The Norwegian Board of Technology The European eco-label www.svanen.nu sustainability www.teknologiradet.no www.ecolabel-tourism.eu capacity? Carbon footprint tools developed in Federation of tour operatorsSustainable Norway www.fto.co.uk STANDARDS Tourism Tourism TOOLS & Indicators Travel life ‘sustainability Stewardship in tourism Certification Benchmarking Energy Efficiency and Tools for Sustainability www.travellife.eu Council & Quality www.environmental-expert.com European networks for sustainable tourism Standardswww.eurima.org www.ecotrans.org Air Quality www.controllingpollution.com/no/ European monitor and benchmarking initiative www.tourbench.info Carbon Carbon Calculators www.greenhotels.com Offsetting & Quality Standards www.carbon2go.org Awards www.theaa.com www.carbonresponsible.com

Adventures and Activities INTERNATIONAL ADVENTURE BASED ‘CASE STUDIES’

International Adventure based ‘Case Studies’ Social Web Based Initiatives & EU legislation • Tour operators initiative - www.toinitiative.org • Federation of tour operators – www.fto.co.uk • The adventure travel and trade association – www.adventuretravel.biz • Green your life ‘your guide to green living’ – www.greenyour.com • Tread lightly – www.treadlightly.org • Leave no trace – www.lnt.org • Travel Mole – www.travelmole.com International Case Studies • Conservation Corporation Africa, Africa – www.ccafrica.com • Wild Horizons, Zimbabwe – www.wildhorizons.co.za • G.A.P Adventures, Canada – www.gapadventures.com • Intrepid Travel – www.intrepidtravel.com

Committed to providing world-class experiences for discerning travellers, Conservation Corporation is Africa's leading responsible luxury adventure tourism company. With over 23 lodges through out Africa and expansions in to India and South America planned for 2010. Conservation Corporation Africa has; • at Phinda Wildlife Reserve, a groundbreaking land claim agreement restored 9 000 acres (22 200 hectares) of land to ancestral owners • Staff and Guides receive ‘in house’ training of the highest levels • Affiliated with the majority of Africa’s wild life conservation societies • Implemented Sustainability policy at all levels • Environmental Management programmes for all lodges and activities

Wild horizons has developed a strong reputation within the Victoria Falls region as being a conservation minded adventure specialist. • Have assisted some of the larger national parks with repairing and maintaining the numerous water holes and pumps • Provide exceptional guided services for all of their products • Reclaimed and managed a wildlife sanctuary and animal orphanage • Provide education to local children on conservation efforts and the plight of the African Elephant • Assisted in providing the local municipality with a life line through tough political hardships • Set up a wild life trust for the communities flora and fauna that resides within Victoria Falls

G.A.P Adventures •Employ’s local guides, suppliers and operators in the destinations we travel. • Provides economic benefit and leadership opportunities for people involved in community-based tourism. • Maintains small-group sizes to limit negative social and environmental impacts. • Training and employment opportunities are provided to local cooks and porters and they ensure fair payment. • They support the local economy by visiting local restaurants and markets. • No use of suppliers that support exploitative practices. • Instead of staying in large foreign-owned resorts or hotel chains, we support the local economy by staying in small-scale hotels where possible, otherwise, the best feasible option is employed.

For travellers with a yearning to get off the beaten track, Intrepid opens up a whole new world. With a huge variety of travel styles available, Intrepid travellers explore some of the world's most amazing places and discover real people, real cultures and have incredible real life experiences along the way. Environmental responsibility • Work towards protecting the environment both locally and globally • Design trips that limit the physical impacts on our planet and the places visited Social responsibility • Protect human rights within their sphere of operations and ensure all stakeholders are treated with fairness and respect • Work with stakeholders to remove barriers to responsible practice Economic responsibility • Ensure the distribution of wealth while ensuring the continued growth of Intrepid and their associated companies

Adventures and Activities ITS GOOD TO BE GREEN!

A Conscience Decision Companies that adopt sustainable development as a core principle are strategically positioning themselves to achieve lasting competitive advantage or ‘future proofing’ by: STAYING AHEAD OF GOVERNMENT REGULATIONS, BROADER SOCIETAL CHANGES AND COMMUNITY EXPECTATIONS CAPITALIZING ON AN INCREASING NUMBER OF MARKET BASED MECHANISMS, SUCH AS CAP AND TRADE SCHEMES FOR GREENHOUSE GAS EMISSIONS FORSEEING AND AVOIDING MAJOR THREATS AND ADAPTING TO MAJOR SOCIETAL CHANGE IMPROVED PROFITABILITY THROUGH RESOURCE EFFICIENCY ATTRACTION OF NEW INNOVATIVE PROFESSSIONALS IN THE MARKET FOR COMPANY GROWTH CONSERVATION OF THE ENVIRONMENT AND CULTURAL ASSETS INCREASED MARKET STRENGTH AND ENSURED FUTURE PROOFING OF THE BUSINESS

Community, Private, Public, Partnerships A mutually reinforcing process to achieve lasting competitive advantage through lowering cost and differentiating products and services while delivering genuinely sustainable progress

WHAT PRODUCTS DO I WANT TO OFFER? WHAT PRODUCTS DO I NOT WANT TO OFFER? printing this information printing this information environment before environment before Please consider the Please consider the WHICH MARKETS DO I WANT TO TARGET? WHICH MARKETS DO I WANT TO AVOID? WHO DO I CHOOSE TO COMPETE WITH IN NORWAY AND EUROPE? WHO DO I CHOOSE NOT TO COMPETE WITH IN NORWAY AND EUROPE?

Sustainability makes sense STREAMLINED PROCESSES BY THEIR VERY NATURE CONSUME LESS TIME, RESOURCES AND MONEY, CREATING INSTANT SAVINGS WITH A TANGIBLE EFFECT ON THE BOTTOM LINE THE SUSTAINABLE PATH IS A SMART WAY TO SAVE MONEY AND INCREASE THE GROWTH OF YOUR BUSINESS THERE IS A CLEAR OPPORTUNITY TO INNOVATE AND ULTIMATELY TAKE ADVANTAGE OF THE GREEN MOVEMENT THINK BEYOND JUST RECYCLING AND SAVING ELECTRICITY: TAKING STEPS TO PRESERVE THE ENVIRONMENT SAVES MONEY AND ALSO HELPS FUTURE-PROOF YOUR BUSINESS

Does green pay? ENVIRONMENTAL AND SOCIAL ISSUES ARE BECOMING MORE IMPORTANT IN THE HOLIDAY CHOICES OF CONSUMERS ETHICAL PURCHASING HAS BEEN ON A CONTINUAL RISE SINCE THE LATE 90’S ACCELARATING IN 2008 DUE TO THE CONTINUED THREAT OF GLOBAL WARMING & HEALTH CONCERNS A RECENT GLOBAL SURVEY FOUND THAT 70% OF TOUR OPERATORS CONSIDER SUSTAINABLE TOURISM IMPORTANT TO THE QUALITY OF EXPERIENCE THEY OFFER THEIR CLIENTS 87% OF BRITISH TOURISTS THINK THAT IT IS IMPORTANT THAT THEIR HOLIDAY DOES NOT DAMAGE THE ENVIRONMENT

Adventures and Activities HOW CAN LILLEHAMMER TAKE THE LEAD IN SUSTAINABLE DEVELOPMENT?

MEASURING AND MANAGING

How can you help take the lead in Sustainable Development? Norway has made a fresh commitment to sustainability early in 2008, by pledging to become carbon neutral by 2030. Cutting the 50 million tons of CO2 emitted per year... Two thirds of the emission cuts will be reduced domestically, 17 millions tons by 2020. The rest will be covered through donations to the developing world in the form of cash and the environment The Government has pledged increased spending on the development of renewable energy Coordinate efforts already undertaken by the EU in 2007 – ‘ACTION FOR MORE SUSTAINABLE EUROPEAN TOURISM’ and the subsequent report developed by Innovation Norway – ‘A FRAMEWORK FOR SUSTAINABLE TOURISM DEVELOPMENT IN NORWAY’ A massive mobilisation of the key stakeholders in close cooperation with the communities and the media. Combined with the development of new and innovative products that will assist in breaking the current trends in tourism behaviour ‘INDUSTRY BUY IN’ – ‘PUBLIC AWARENESS’ – ‘MOBILIZATION’ – ‘PERSONAL ACTION’ ‘CROSS INDUSTRY PARTNERSHIPS’

The Norwegian sustainability vision PARTICIPATION ACCESSIBLE CRITICAL ORGANIC TREND COMMITMENT ETHICAL PASSION Community CONSERVATION SUSTAINABLE BUY IN - ACTION LEADERSHIP CERTIFICATION ACCREDITATION LANDSCAPE Cooperation MEDIA COVERAGE RESPONSIBLE DESIRE ACTION WILDLIFE AWARENESS CARBON NEUTRAL BEST PRACTICES QUALITY GREEN Triple Bottom Line PRACTICAL EVOLVING EDUCATION SEA LIFE SUSTAINABLE INNOVATION RE-USE & RECYCLE GOVERNMENT HEALTHY VIABLE HERITAGE HISTORY Environment POLICY & LEGISLATION MARKET CULTURE Partnership EFFICIENT RESOURCES TOOLS LANGUAGE INDICATORS GEOTOURISM ECOTOURISM Measurement & Management

Q&A Re-Plan AS Tourism, Conservation & Sustainable Development M: 92 22 20 62 E: marc@re-plan.com

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