Netpeak Agency — SEO and PPC for Business

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Today Netpeak is one of the biggest internet marketing agencies in Eastern Europe. We promote not the site, but the business of the client. Our goal is to bring not visitors to the site, but the future clients of the company. Netpeak follows ROI-oriented business approach. Netpeak is a technological software company that develops own unique software for external and internal use.

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Netpeak Agency — SEO and PPC for Business

  1. 1. SEO and PPC for Business 2006 Work in areas of internet marketing and SEO since 2006 Offices in Kiev, Almaty, Samara and Odessa More than a 100 of full-time specialists More than 1000 of successful projects
  2. 2. Why Netpeak? 1. We are a company of professionals and perfectionists. 2. We are ROI-oriented. We work with every business like it’s our own. 3. We are not a full service agency – they are outdated. Specialization and individual approach – this is our approach. 4. We have our analytical blog, hold different workshops and organize two annual conferences: 5. We use automation soſtware developed inside the company to increase the work effectiveness. 6. We untiringly develop our own soſtware and services to increase the quality of our work. 7. We launched three powerful services that help business, and made them available for public: Conference « : Business Online», Conference « : Online advertising». Ringostat, Prodvigator, Iſtheycall. If They Call PRODVIGATOR
  3. 3. Who are our clients? 1. Small and medium business of all areas. 2. Online shops and different e-commerce projects. 3. Portals. 4. Services.
  4. 4. 300+online shops sell more goods every day thanks to our work
  5. 5. More than 1000 projects have entrusted their sites to us
  6. 6. Our main products Site promotion Online advertising+ SEO PPC 2.0
  7. 7. Case Studies
  8. 8. Logo creation service promotion for small and medium business (Start-up) inside the english-speaking market. Worked on [SEO]: since October 2011
  9. 9. Inside promotional tools we used: Outside promotional tools we used: Netpeak Spider Tool for deep analysis of internal SEO. Netpeak Checker Tool for mass analysis and comparison of the sites. Auditka Internal Netpeak service for inside SEO analysis. Kamasutra Internal Netpeak service for automatic identification of sites visibility in search engines. Tactical goal: sales, rising of created logos amount. Strategic goal: becoming a leader for “creation logo” niche. Content marketing, Blogging, Outsource-copywriting, Social Media Marketing, User support
  10. 10. Due to our 2 years cooperation: Rising of non-branded organic search traffic from 0 to 137 thousand a month. Rising of non-branded organic search traffic conversions from 0 to 30 thousand a month. Rising of branded traffic from 0 to 3 thousand a month. Created more than 500 thousand logos from the moment of the service creation. Created multi-language and multiregional versions for russian-speaking, japanese-speaking and spanish-speaking regions.
  11. 11. Worked on [SEO]: June 2013 – December 2013 Car Rentals Market Car rental service promotion Targeting: USA Canada
  12. 12. Netpeak Spider Tool for deep analysis of internal SEO. Netpeak Checker Tool for mass analysis and comparison of the sites. Auditka Internal Netpeak service for inside SEO analysis. Kamasutra Internal Netpeak service for automatic identification of sites visibility in search engines. Outside promotional tools we used: Content marketing, Linkbuilding, Outsource-copywriting Inside promotional tools we used: Rising of non-branded organic search traffic from 510 to almost 8000 visitors per month (or by 1448.63%) Rising of the amount of interactions with the car-choosing form from 0 to 1300 per month. Aſter the useful content was created, the amount of pageviews per visit increased from 1.100 to 10.600 per month (or by 793.81%) Due to our 5 months cooperation:
  13. 13. Netpeak Spider Tool for deep analysis of internal SEO. Netpeak Checker Tool for mass analysis and comparison of the sites. Auditka Internal Netpeak service for inside SEO analysis. Kamasutra Internal Netpeak service for automatic identification of sites visibility in search engines. Tactical goal: rising of the number of visitors. Strategic goal: taking the leading position in the niche. Inside promotional tools we used: Site content optimization, Creation of additional landing pages Outside promotional tools we used: Linkbuilding, Social factors improving, Content marketing Worked on [SEO]: 2011 – 2013 Zone of the Chernobyl disaster (Pripyat, Chernobyl) tour promotion
  14. 14. Rising of unpaid organic search traffic from 1 800 to 17 500 visitors per month (from 60 to 580 per day). Results: Rising of tour reservation amount from 30 to 200 per month. Increasing the page depth: in 5 times. Site took the leading positions in the niche and got the TOP search results for all main search queries.
  15. 15. Promotion of bulletin board №1 in Ukraine Worked on [SEO]: since 2006 Worked on [PPC]: since January 2012
  16. 16. Traffic growth has increased 3 times Number of contacts has increased 3,5 times Price of contact has decreased 1,5 times Number of ads publications has increased 2 times Price of new ad from the user has decreased 2,5 times Depth of visit has increased 1,5 times Average length per visit has increased 1,5 times Because of the NDA we give tell only relative numbers but not absolutes Results of work on PPC in 2013:
  17. 17. Every day during these 2 years we: Analyzed ad campaigns data and used accumulated experience to improve ad campaigns every day. Worked on achieving the maximum number of unique visitors, minimum price per click with holding and improving quality of traffic. Worked on growth of number of ads from users. Worked on maximization of conversions with saving or decreasing their price.
  18. 18. Netpeak exists for 7 years, and 6 of them we work with Slando. At one point we had more than 20 of our employees working on the project. We created separate SEO and PPC departments, where specialists work only with Slando. Each category of ads on this board has at least one competitor of our clients so we understand the niceties of different topics and can find the most proper tools to promote different categories. 1. 2. 3. Keywords in work: more than 250 000 Ads in work: more than 90 000 Siberia Netpeak development for internal use that allows to effectively place links on automatic basis. Prodvigator Unique service for Google search queries analysis. Inside promotional tools we used: PRODVIGATOR
  19. 19. Every day during these 6 years we: Worked on internal optimization which increases relevance of target pages and comfort for users. Analyzed users behavior, dynamics of ads submissions, quality of target pages, dynamics of indexation by search engines which helps to develop a site. Due to internal developments and meticulous handwork we increase link mass in a quality way. Worked on ongoing increasing of quality target traffic from search engines.
  20. 20. Due to our cooperation in 2013: The growth of unique visitors at last half of a year. 35% ТOP 10 every 5-th70% The growth of attendance to the bulletin board. internet user in Ukraine at least once a month have visited Slando. From Top-30 Slando got to Top-10 of most visited sites in Ukraine.
  21. 21. Promotion of largest furniture and home goods internet shop in Russia Worked on: [SEO]: December 2013 – February 2014 [PPC]: December 2013 – February 2014
  22. 22. PRODVIGATOR 12 of our specialists worked on the project for 3 months. We showed high accuracy in predicting results, structuring internal working processes and clarity in accomplishing tasks. Prodvigator Unique service for Google search queries analysis. Inside promotional tools we used for HomeMe.ru: Netpeak Spider Tool for deep analysis of internal SEO. Netpeak Checker Tool for mass analysis and comparison of the sites. Auditka Internal Netpeak service for inside SEO analysis. Kamasutra Internal Netpeak service for automatic identification of sites visibility in search engines. Keywords in work: more than 27 000
  23. 23. Every day of these 3 months we: Worked on internal optimization, which increased relevance of target pages and users comfort. Analyzed users behavior, quality of target pages, dynamics of site's indexation by search engines. Manually posted links and mentions on forums, blogs and social networks. Organized posting of high quality backlinks in articles on thematic resources, which increased link mass on the site. Created content for target pages – blogs, categories, subcategories. Expanded the number of useful pages on the site to increase target traffic.
  24. 24. Because of the NDA we give tell only relative numbers but not absolutes growth of site visitor numbers from search engines.87% growth of number of pages which Google and Yandex have indexed. 57% growth of sales thanks to our cooperation.48% HomeMe got to Top-10 in search results in upholstered furniture topic. ТОP-10 Due to our 3 months cooperation:
  25. 25. Netpeak brand Our programs Our conferences How we can be useful for your business? Our certificates Netpeak in ratings
  26. 26. Netpeak brand
  27. 27. Netpeak brand Netpeak brand is all of the principles which we have cultivated in our company since 2006, and they became integral features of our services: 1. ROI-orientation. 2. Contemporary and optimized organization of work. 3. Smooth-running business processes. 4. Automation. 5. Experience. 6. Transparency. 7. Synergy of specialists. 8. Non-stop education of specialists. 9. Scale effect. 10. System approach. Netpeak brand is internet marketing for business.
  28. 28. Netpeak Client Dashboard With the help of Client Dashboard Netpeak clients get all current information about work on the project, look through the reports and get access to different important statistical data. The main goal of Client Dashboard is to give clients the possibility of monitoring KPI (Key Performance Indicators) achievements and receiving comments from specialists with information about current status of work.
  29. 29. Our programs
  30. 30. Prodvigator Ringostat Spider Checker Our programs PRODVIGATOR
  31. 31. Prodvigator is a unique service for com- petitors analysis for SEO and PPC spe- cialists. Why is it unique? This is the only service with a database of key phrases that geotarget users search for. At the moment the database contains almost 11 millions of search queries and 39 million of domains from Rus- sian, Ukrainian and Bulgarian search engines, and also about 95 millions of search requests. Unique service for website analysis www.prodvigator.ua PRODVIGATOR
  32. 32. Ringostat is a complex decision for business telephony, which helps to evaluate effectiveness of marketing tools and advertising channels and also helps to improve quality of customer service. Analyze advertising effectiveness. Evaluate the quality of managers' work. Use all the benefits of mini automatic switching system. Get call logs. Study calls statistics. Receive voice mail. Don't miss clients' calls – most of them won't call you back. Interactive voice response (IVR) helps to sort incoming calls. Call forwarding from office phones to mobile telephones. www.ringostat.com Call tracking system
  33. 33. Our conferences
  34. 34. Conference «8P: Business Online» Netpeak organizes one of the largest internet marketing conference in Ukraine.
  35. 35. Conference «8P: Business Online»
  36. 36. Conference «Online advertising in Ukraine» 174 participants 20+ cities from all CIS 20 speakers 2 streams 1 day 11.5 hours of useful information 34 partners 200 cups of coffee 15 kg of carrots Netpeak is an organizer of the first conference in Ukraine, dedicated only to online advertising.
  37. 37. Conference «Online advertising in Ukraine»
  38. 38. 2 place Rating of digital agencies of Ukrainian advertising coalition 1 place Rating of media agencies of Ukrainian advertising coalition 2 place Rating of Ukrainian SEO agencies by CMS magazine 8 place Rating of digital agencies of Russia by Cossa.ru 6 place Rating of media agencies of Russia by Advse.ru Netpeak in ratings
  39. 39. Netpeak certification
  40. 40. Thank you for your attention! SEO and PPC for Business World netpeak.net United Kingdom netpeak.co.uk USA netpeak.us
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