Making Accessibility Affordable - NAGW 2013


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Making Accessibility Affordable - NAGW 2013

  1. 1. Making Accessibility Affordable Elle Waters, Rob Carr, and Sharron Rush September 25th, 2013
  2. 2. Winning the Business Case Elle Waters :: @Nethermind :: September 25th, 2013
  3. 3. The first 10 questions you should ask yourself 1. What kind of organization are we? What are my organization’s values? 2. What project or innovation would my leaders consider game changing? What are my organization’s primary compliance risks, and how do those get prioritized? How does the budget work? Who are the deciders? 3. How good are my relationships with others? What are their key measures of success for job performance? 4. What’s my endgame vision? 5. How do I fit into all of this?
  4. 4. What kind of organization are we?
  5. 5. What kind of organization are we? Align your methods for winning the business case to successful paradigms within your organization.
  6. 6. What are my organization’s values? Loyalty Guidance Corporate responsibility Empowerment
  7. 7. What project or innovation would my leaders consider game changing? Mobile Job portal Plain language Cost efficiency Agile development
  8. 8. What are my organizations primary compliance risks, and how do these get prioritized? Highest Risk Lowest Risk VISIBILITY REGULATORYOVERSIGHT
  9. 9. How does the budget work? Process Key dates Meetings Dependencies Stakeholders
  10. 10. How does the budget work? Accessibility Agency - Accessibility Testing Analyst: •@ $150/hour x 2080 hours = $312,000 Accessibility Agency - Accessibility Design Lead: •@ $200/hour x 2080 hours = $416,000 Accessibility Agency - Accessibility Coordinator: •@ $250/hour x 2080 hours = $520,000 ________________________________________ Total Cost to Outsource 3 FTEs to Accessibility Agency for one year: $1,248,000 Note: These costs do not include other outsourced expenses (ex. manual audits, remediation, embedded developer support for IT teams, etc.)
  11. 11. Who are the deciders?
  12. 12. How good are my relationships with others? When people at your organization think about you... Are you that person? or that person?
  13. 13. What are their key measures of success? What does this person get evaluated on in his/her annual performance review? What challenges does this person have in meeting those performance goals? How can accessibility be the solution to their problem, the facilitator of their success? Is there one favor, unrelated to accessibility, that you can do to make their lives a little easier?
  14. 14. What’s my endgame vision? 2014 2015 2016 2017 •Remediation of highest priority web sites •Remediation of secondary web sites •Remediation of remaining web sites •Flying cars •Development of organizational standards, policy, and style guide •Initiation of Accessible PDF Creation Process • Mature Accessible PDF Creation Process •Digital Governance Foundation •Mature Digital Governance Model •Enterprise Accessibility Testing Foundation •Enterprise Accessibility Testing Process •Enterprise Training Platform Foundation •Integration into Organization’s SDLC •Enterprise Procurement Process •Mature SDLC model •All new development moves through SDLC •Mature Training and Onboarding Process •Everyone has an accessibility champion in each department. •Mature Testing Process •Mature Procurement Process Special project
  15. 15. How do I fit into all of this?
  16. 16. Winning the Business Case Q&A
  17. 17. Policy and Training Sharron Rush :: @Knowbility :: September 25th, 2013
  18. 18. The 6 questions you should ask about training 1. What are the training needs/goals? 2. How do they fit into the bigger picture? 3. Who needs training…and what skills? 4. What internal resources are available? 5. What free resources are reliable? 6. What are low cost options can fill the gaps?
  19. 19. What are the training needs? • • Think about training in the box, out of the box, around the box Related to what kind of organization you are
  20. 20. How do training goals fit into the bigger organizational picture?
  21. 21. Who needs training skills? And what skills?
  22. 22. What internal resources are available? • Show up to all planning and goal setting meetings or groups – talk about accessibility • Use every opportunity to integrate accessibility considerations into professional development, budgeting, purchasing, redesign cycles etc • Brown bag lunches, happy hours, AT demos, use videos of PWD • Games: competitions between departments, colleges, business units
  23. 23. What free resources are reliable? Start with W3C’s Web Accessibility Initiative:
  24. 24. What low cost options can fill the gaps? • Open Accessibility Internet Rally (#OpenAIR) • Accessible web design contest. Trade volunteer time for awesome training • AccessU – every May in Austin Texas • A11y Camps – free but may require travel
  25. 25. Policy and Training Q&A
  26. 26. Process and Implementation Rob Carr :: @rgcarrjr :: September 25th, 2013
  27. 27. The last 4 questions you will ever need...? 1. Who do we need to involve to create a sustainable initiative? 2. What will the initiative look like? 3. How do we set our organizational goals? 4. How does an organization make it happen?
  28. 28. Assemble your team Team functions • Policy and standards • Implementation planning • Timeline, approach • Implementation • Stakeholders are mostly identified through winning the business case •
  29. 29. Get the right folks • Identify other functional areas vital to accessibility efforts • Leadership • Technical • Content authors/managers • Policy process gurus • Legal • Procurement/purchasing • Human Relations • Keep an open mind…
  30. 30. Process, or... How to Stop Worrying and Love Red Tape Create core team and working groups, and add to them as you go • Make process educational • Create advocates and champions • Identify policy goals • Separate policy and implementation plan • Look for existing policy(-ies) • Sometimes, let the conversation go • Make it practical •
  31. 31. Make it so... Implementation planning The cart and the horse • Integration is key • Bake it in, don’t bolt it on • Work with what you already have • This is going to get detailed •
  32. 32. For example Work with what you already have • Requirements, wireframing • Prototyping and development • QA and testing • Design templates, code libraries • Existing trainings, style guides, standards documents • Accessibility can present a chance to make changes •
  33. 33. A top down accessibility model (how to stay up late every night for work and miss every family vacation)
  34. 34. Roles: Distributed responsibility
  35. 35. Role types Human Relations • Hiring • Procurement • Vetting accessibility in software purchases • Project Management • Overseeing accessibility in projects (timelines, training needs, etc.) •
  36. 36. Nuts and bolts Raise awareness • Set priority • Critical touch points • ID’s, bill pay, emergency info., utilities, zoning, permits • Audience • Traffic • Content: Narrow the field • PDF? Multimedia? • Vendor relations and procurement •
  37. 37. Work smarter Integration • Internal Standards • Testing methods and tools • Code • Design • Content • Accessibility support in framework, CMS, LMS, etc. • Automated tools • Sharing •
  38. 38. Process and Implementation Q&A
  39. 39. Thanks! :: ::
  40. 40. Resources for Winning the Business Case • • •
  41. 41. Resource for Policy Making Building a public facing accessibility information page Common features: • organizational commitment • standards and policy • features • feedback Some examples: • • • • •
  42. 42. Free Resources for Training Basic Coding Skills/Checklists •WebAIM articles •WAI Training Resource Suite Design •Infographic from WebAIM Quick Checks/Testing •WebAIM 508 Checklist •WAI Easy Checks •Before and After Demo Procurement •Purchase Accessible Learning Materials PALM Initiative from CAST •Procurement sample language includes RFP and contract with accessibility milestones procurement-resources/
  43. 43. Low Cost Resources for Training • • • • • BOOK: Strategic Accessibility by Jeff Kline A11y Camps – free attendance, may need to travel. High level information and networks. Accessibility Internet Rally (Open AIR) web competition provides training, mentoring in exchange for volunteer time Simply Accessible topic-specific webinars AccessU : Curated annual training conference in Austin in May. Send core staff, have them return and train others Not quite as low cost • WebAIM Trainings twice a year, one basic one advanced technical focus • Customized training sessions from Knowbility, Simply Accessible, or other accessibility agencies
  44. 44. Resources for Process and Implementation • • Implementation tips • Webaim, • W3C, • Purchasing • Knowbility, • Examples of language from NCDAE, 3/02/procuring-accessible-information-technology/ • NCDAE, • Project Civic Access,
  45. 45. Resources for Design and Development • Simply Accessible Examples Site: • WebAIM: •Web Experience Toolkit: • UI Design Patterns:
  46. 46. Resources for Testing • WAVE Tools • Website at, toolbar at • Jim Thatcher’s Favelets, • The Paciello Group Colour Contrast Analyser, • Non-Visual Desktop Access (NVDA) open source screen reader, • VoiceOver, native screen reader on the Mac (OSX and iOS),
  47. 47. General Resources: Sites to Bookmark • • • • •