Winning the Business Case Where are we going? • What kind of company are you? • What are your primary business objectives? • How good are your relationships? • What are your primary risks, prioritized? • What does your company consider a game changing move? • How does the budget work? • Who are the deciders? • What are their key measures of success?
Winning the Business Case How do we get there? • The Accessibility Road Show! • The risks • The rewards • The humanity • The plan • Let accessibility be the solution to any problem! • Work harder than anyone else to find the answers! • Be a fixer, a resource, a collaborator! • Be a champion for your allies! • Be relentlessly positive! • Be fearless!
Winning the Business Case What lies ahead? • Look for opportunity in innovation • Look for digital governance and standards • Empower the User Champions • Build the business case, adapt, then build again • Soon there will be time for pragmatism, for realism, but not yet…
Winning the Business Case What did you experience? • Cabbages, oak trees, and apples • The beauty of a pilot • Six little characters can be huge • Get in early, adjust often • Look, I made a Flash movie!
Developing Policy and Process Where are we going? • So you have your business case. Now what? • a11y buy-in - management, team, etc. • Cherry picking your a11y standards. • WCAG 2.0, AODA, CDN govt. a11y Standard. • ISO/IEC 40500 – a game changer? • WCAG 2.0 - arid reading. • Achieving Conformance – Where to Start?
Developing Policy and Process How do we get there? • Adopting vs. Adapting. • Defining the scope. • ACS - Fighting the a11y Checklist Syndrome • Stakeholder accountability. • a11y in the lifecycle. • Breaking it down. Really.
Developing Policy and Process What lies ahead? • Five Stages of Web Accessibility • Denial - “PWD arent my target audience!” • Anger - “This is a barrier to my creativity!” • Bargaining - “Isnt level A enough?!” • Depression - “Its never good enough!” • Acceptance - “We can do this!”
Developing Policy and Process What did you experience? • Bad - a11y as last minute QA. • Good - a11y in the early stages. • The Power of Planning. • Organizational Changes. • Cultural Shifts – Resistance. • Pragmatism – Choosing your battles. • Baby Steps to Greatness.
Training and TestingWhat did you experience? 3 Million Hours with Nothing to Show For It • From design to disaster; accolades to refunds • Redesigned components • Field tests to relaunch • Goal: “kill the competition” • Invention, innovation, execution
Training and Testing Where are we going? Users. Users. Users. Semper Paratus • Why do you develop your product? • In a group of ten users, at least one is likely to have a disability • A culture for the future • Reinvent yourself or fall behind or die
Training and Testing How do we get there? Pesky Little Practical Details • Testing as a core and not a process • Include users with disabilities in all aspects of product creation • Design/conception, and UX • Development • User accepted testing and disability specific testing • Unstructured and a/b testing • Post-production Feedback is a form of testing • Introspection, the beginning and the end • Expect to fall behind and plan to get ahead • Involve all—from design to testing • Tactics = self-direction, structured training, building internal and external expertise, social and professional networks, time for personal projects
Training and Testing What lies ahead? Shore Up the Core • Are your users satisfied? • Can you do better in the next iteration? • Are you taking shortcuts? • The cost of reinvention >= profit • Constant, accelerating changes in fields lead to shorter time for failure without building a foundation in knowledge and continuous rebuilding