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15.09.2010

   Online youth work
             eCitizen II, Tampere




                                    Marcus Lundqvis...
”We don´t have a choice on
   whether we do social media,
the question is how well we do it”




                         ...
Agenda


     WHY?
         l media
         Socia
            To ols

       eta ri
      N
Why should we do ANY
work at all in Internet
We have all the possibilities that
we can imagine
And all
the people
 who we
 want to
  reach
year 2009, Finland
  Internet usage

                                                                                100

...
year 2009, Finland
         Frequency
          0   10   20   30   40   50       60     70     80        90      100
16-24...
Agenda


     WHY?
         l media
         Socia
            To ols

       eta ri
      N
Sharing ideas and achievements
Conversation, communication and listening
Networking, new and old contacts
Participation
Do we really do something?




                               Or do we
                              just think
          ...
Future of social media?

              More                        Less
      New social tools and sites          Privacy
...
Basically it´s really simple




                  When we talk about social media
                  in professional way
Be present




 &
Communicate
Agenda


     WHY?
         l media
         Socia
            To ols

       eta ri
      N
More than 500M active
users

Average time spent in
Facebook: 55 minutes

1 900 000 users in
Finland


                    ...
User in Finland




source: http://www.facebakers.com/countries-with-facebook/FI/
10%
                 2%
           4%                                  Age groups, Finland
                            7% ...
Age groups, Finland
September 2010
Registered users
                                   105 779 710




2006   2007   2008   2009   2010
55 000 000
   Tweets a day
13 Hours
The amount of video
uploaded to Youtube every
minute
412 years


            The length of
            time it would
            take to watch
            every Youtube
      ...
3 600 000 000
The amount of photos in
Flickr (2009). Thats about 1
photo per every 2 people on
the planet
Internet is full of pictures, videos, news,
information, blogs, articles, content...



                 Because of people...
How do we stand out from the mass
Should we provide...
                                 tags
                                     twitter feed
   RSS-feed
 ...
Do we wait for people to find us...




                   ...or do we find them?
Agenda


     WHY?
         l media
         Socia
            To ols

       eta ri
      N
Aims of Netari work
To carry out and develop national youth work performed over
the Internet. The project’s target is to m...
Brief history

•Started as a project in 2004
•Project involved 4 capital area cities
•Main goals were to find out how to ma...
Organisation

30 municipalities

80 youth workers
around Finland

11 person team
coordinating and
developing
Funding




Ministry of Culture and Education
 Ministry of Social Affairs and Health
Netari.fi


       Multi                       National
    professional                 coordination
       work


       ...
Multi-professional work

Health Centre of City of Helsinki: 3
professional web-nurses and 1
coordinator

Social services d...
Discussion
Main discussion topics are within few main categories:

1. Family/Home
Relationships within family, with parent...
Development
Training and education
	

 - National online youth work training twice a year
	

 - Topic-trainings via VoIP-c...
Environments
Netari visitors
   Visitors
   Discussions
200 000

                                    159 000
160 000


                ...
Opening times

              Monday        Tuesday   Wednesday     Thursday       Friday       Saturday      Sunday



IRC...
•Habbo is based in 2000,
 localised versions in 32
 countries
•13 000 000 unique visitors per
 month world wide, Finland a...
•IRC-Gallery was established in
 2001 by users of Internet Relay
 Chat aka IRC
•App. 460 000 users
•Average age of users i...
Netari-TV
• Netari-tv started as
  cooperation pilot between
  Netari.fi and Finland's
  national public service
  broadcas...
•Targeted to teenage girls
•50 000 weekly users in
 Demi.fi
•Netari started to work in
 Demi on autumn 2010
•Open on wednes...
•NetariVille was opened
 autumn 2010
•Competitions, polls,
 quiz, activities
•Chat two times a week;
 youth workers
•Devel...
Web nurses

• Chatting with teenagers
  in IRC-Galleria, Habbo
  Hotel and Demi.fi
• Answering to questions
  on a communit...
Working together
Metro map
Services linked together
You can find this presentation from:
        www.slideshare.com/netari
What is Netari and why we use social media
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What is Netari and why we use social media

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Transcript of "What is Netari and why we use social media"

  1. 1. 15.09.2010 Online youth work eCitizen II, Tampere Marcus Lundqvist Project planner netari.fi marcus.lundqvist@hel.fi
  2. 2. ”We don´t have a choice on whether we do social media, the question is how well we do it” Erik Qualman
  3. 3. Agenda WHY? l media Socia To ols eta ri N
  4. 4. Why should we do ANY work at all in Internet
  5. 5. We have all the possibilities that we can imagine
  6. 6. And all the people who we want to reach
  7. 7. year 2009, Finland Internet usage 100 75 50 25 16-24 25-34 35-44 45-54 0 55-64 65-74 Everybody Source: http://www.tilastokeskus.fi/til/sutivi/index.html
  8. 8. year 2009, Finland Frequency 0 10 20 30 40 50 60 70 80 90 100 16-24 25-34 34-44 45-54 55-65 65-74 Daily Weekly Less frequently
  9. 9. Agenda WHY? l media Socia To ols eta ri N
  10. 10. Sharing ideas and achievements
  11. 11. Conversation, communication and listening
  12. 12. Networking, new and old contacts
  13. 13. Participation
  14. 14. Do we really do something? Or do we just think that we are doing something http://geekandpoke.typepad.com/
  15. 15. Future of social media? More Less New social tools and sites Privacy Single Destination Content Websites Collaboration Full control of content Social Connection One Way connection Customer filtered content Full of information
  16. 16. Basically it´s really simple When we talk about social media in professional way
  17. 17. Be present & Communicate
  18. 18. Agenda WHY? l media Socia To ols eta ri N
  19. 19. More than 500M active users Average time spent in Facebook: 55 minutes 1 900 000 users in Finland http://geekandpoke.typepad.com/
  20. 20. User in Finland source: http://www.facebakers.com/countries-with-facebook/FI/
  21. 21. 10% 2% 4% Age groups, Finland 7% September 2010 9% 13-15 (10%) 16-17 (7%) 18-24 (23% 16% 25-34 (29%) 35-44 (16%) 45-54 (9%) 23% 55-64 (4%) 65+ (2%) 29% Lähde: http://www.facebakers.com/countries-with-facebook/FI/
  22. 22. Age groups, Finland September 2010
  23. 23. Registered users 105 779 710 2006 2007 2008 2009 2010
  24. 24. 55 000 000 Tweets a day
  25. 25. 13 Hours The amount of video uploaded to Youtube every minute
  26. 26. 412 years The length of time it would take to watch every Youtube video
  27. 27. 3 600 000 000 The amount of photos in Flickr (2009). Thats about 1 photo per every 2 people on the planet
  28. 28. Internet is full of pictures, videos, news, information, blogs, articles, content... Because of people using social media, the content is growing every second But... because of people using social media, we can filter the content much easier.
  29. 29. How do we stand out from the mass
  30. 30. Should we provide... tags twitter feed RSS-feed mobile solutions youtube videos facebook updates flickr pictures transfer resources from same content in various sites own web sites to social media?
  31. 31. Do we wait for people to find us... ...or do we find them?
  32. 32. Agenda WHY? l media Socia To ols eta ri N
  33. 33. Aims of Netari work To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments. Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.
  34. 34. Brief history •Started as a project in 2004 •Project involved 4 capital area cities •Main goals were to find out how to make contact to teens online and how to imply youth work methods to online environments •Project ended in fall 2007 •Netari.fi was included to governments Development Programme for Child And Youth Policy •Since 2008 work has evolved to nationwide, multi-professional online youth work.
  35. 35. Organisation 30 municipalities 80 youth workers around Finland 11 person team coordinating and developing
  36. 36. Funding Ministry of Culture and Education Ministry of Social Affairs and Health
  37. 37. Netari.fi Multi National professional coordination work 30 Cities in Finland Web-nurses Web- Police on city socialworkers of Oulu
  38. 38. Multi-professional work Health Centre of City of Helsinki: 3 professional web-nurses and 1 coordinator Social services department of City of Helsinki: 1 Project planner, 1 social worker, 1 psychiatric nurse Youth crime unit of Police department of city of Oulu: police officer working every Friday evening online
  39. 39. Discussion Main discussion topics are within few main categories: 1. Family/Home Relationships within family, with parents, siblings, relatives Problems with communication, substance abuse, domestic abuse Separation from home 2. School/Studies/Education study motivation, school success, education orientation, future plans communication with fellow students, teachers bullying, problems with classmates etc. 3. Leisure-time Hobbies, music, sports, culture, Substance experiments/use “I’ve got nothing to do”, motivation to pick up and carry some activities Health (mental/physical), depression, anxiety
  40. 40. Development Training and education - National online youth work training twice a year - Topic-trainings via VoIP-connection - Seminars and conferences - Co-operation with main applied sciences universities Publications - blog on The Finnish Youth Research Society's page - online youth work manuals - link - study book will be published in spring 2011 Research - Two user group surveys per year - Workers fill a surveys after every working hour and private conversation - Involved with The Finnish Youth Research Society's research
  41. 41. Environments
  42. 42. Netari visitors Visitors Discussions 200 000 159 000 160 000 120 000 120 000 80 000 55 000 40 000 6 500 10 000 18 000 0 2007 2008 2009
  43. 43. Opening times Monday Tuesday Wednesday Thursday Friday Saturday Sunday IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00 Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30 Netari-TV 18:00-19:00 NetariVille 18:00-21:00 18:00-21:00 Demi.fi 17:30-21:00
  44. 44. •Habbo is based in 2000, localised versions in 32 countries •13 000 000 unique visitors per month world wide, Finland and UK most active countries. •Basically 2D-avatar chat with most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc. •Open on Monday, Wednesday, Thursday and Friday between 17.00-20.30 •Average age of visitors is approx. 12 years, in Netari-room 13 years
  45. 45. •IRC-Gallery was established in 2001 by users of Internet Relay Chat aka IRC •App. 460 000 users •Average age of users is 21,64 years, Netari focuses on teens from 15 to 18 years of age •Basic SNS-structure, Profile, friends, communication, photo- gallery, commenting and blogs etc. •Netari-chats are open on mondays and thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00
  46. 46. Netari-TV • Netari-tv started as cooperation pilot between Netari.fi and Finland's national public service broadcasting company YLE • Netari-tv combines elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show • Aims of Netari-tv is to provide low threshold possibilities to participate to netari-tv´s broadcasts in many way
  47. 47. •Targeted to teenage girls •50 000 weekly users in Demi.fi •Netari started to work in Demi on autumn 2010 •Open on wednesday 17:30-21:00 •Youth workers and nurses hosts theme discussions weekly
  48. 48. •NetariVille was opened autumn 2010 •Competitions, polls, quiz, activities •Chat two times a week; youth workers •Developed constantly •User has ability to share their photos, videos, etc.
  49. 49. Web nurses • Chatting with teenagers in IRC-Galleria, Habbo Hotel and Demi.fi • Answering to questions on a community-page in IRC-Galleria • Producing material to other workers
  50. 50. Working together
  51. 51. Metro map
  52. 52. Services linked together
  53. 53. You can find this presentation from: www.slideshare.com/netari
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