What is Netari and why we use social media

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Presentation about social media and Netari.fi -project.

Presentation about social media and Netari.fi -project.

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  • 1. 15.09.2010 Online youth work eCitizen II, Tampere Marcus Lundqvist Project planner netari.fi marcus.lundqvist@hel.fi
  • 2. ”We don´t have a choice on whether we do social media, the question is how well we do it” Erik Qualman
  • 3. Agenda WHY? l media Socia To ols eta ri N
  • 4. Why should we do ANY work at all in Internet
  • 5. We have all the possibilities that we can imagine
  • 6. And all the people who we want to reach
  • 7. year 2009, Finland Internet usage 100 75 50 25 16-24 25-34 35-44 45-54 0 55-64 65-74 Everybody Source: http://www.tilastokeskus.fi/til/sutivi/index.html
  • 8. year 2009, Finland Frequency 0 10 20 30 40 50 60 70 80 90 100 16-24 25-34 34-44 45-54 55-65 65-74 Daily Weekly Less frequently
  • 9. Agenda WHY? l media Socia To ols eta ri N
  • 10. Sharing ideas and achievements
  • 11. Conversation, communication and listening
  • 12. Networking, new and old contacts
  • 13. Participation
  • 14. Do we really do something? Or do we just think that we are doing something http://geekandpoke.typepad.com/
  • 15. Future of social media? More Less New social tools and sites Privacy Single Destination Content Websites Collaboration Full control of content Social Connection One Way connection Customer filtered content Full of information
  • 16. Basically it´s really simple When we talk about social media in professional way
  • 17. Be present & Communicate
  • 18. Agenda WHY? l media Socia To ols eta ri N
  • 19. More than 500M active users Average time spent in Facebook: 55 minutes 1 900 000 users in Finland http://geekandpoke.typepad.com/
  • 20. User in Finland source: http://www.facebakers.com/countries-with-facebook/FI/
  • 21. 10% 2% 4% Age groups, Finland 7% September 2010 9% 13-15 (10%) 16-17 (7%) 18-24 (23% 16% 25-34 (29%) 35-44 (16%) 45-54 (9%) 23% 55-64 (4%) 65+ (2%) 29% Lähde: http://www.facebakers.com/countries-with-facebook/FI/
  • 22. Age groups, Finland September 2010
  • 23. Registered users 105 779 710 2006 2007 2008 2009 2010
  • 24. 55 000 000 Tweets a day
  • 25. 13 Hours The amount of video uploaded to Youtube every minute
  • 26. 412 years The length of time it would take to watch every Youtube video
  • 27. 3 600 000 000 The amount of photos in Flickr (2009). Thats about 1 photo per every 2 people on the planet
  • 28. Internet is full of pictures, videos, news, information, blogs, articles, content... Because of people using social media, the content is growing every second But... because of people using social media, we can filter the content much easier.
  • 29. How do we stand out from the mass
  • 30. Should we provide... tags twitter feed RSS-feed mobile solutions youtube videos facebook updates flickr pictures transfer resources from same content in various sites own web sites to social media?
  • 31. Do we wait for people to find us... ...or do we find them?
  • 32. Agenda WHY? l media Socia To ols eta ri N
  • 33. Aims of Netari work To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments. Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.
  • 34. Brief history •Started as a project in 2004 •Project involved 4 capital area cities •Main goals were to find out how to make contact to teens online and how to imply youth work methods to online environments •Project ended in fall 2007 •Netari.fi was included to governments Development Programme for Child And Youth Policy •Since 2008 work has evolved to nationwide, multi-professional online youth work.
  • 35. Organisation 30 municipalities 80 youth workers around Finland 11 person team coordinating and developing
  • 36. Funding Ministry of Culture and Education Ministry of Social Affairs and Health
  • 37. Netari.fi Multi National professional coordination work 30 Cities in Finland Web-nurses Web- Police on city socialworkers of Oulu
  • 38. Multi-professional work Health Centre of City of Helsinki: 3 professional web-nurses and 1 coordinator Social services department of City of Helsinki: 1 Project planner, 1 social worker, 1 psychiatric nurse Youth crime unit of Police department of city of Oulu: police officer working every Friday evening online
  • 39. Discussion Main discussion topics are within few main categories: 1. Family/Home Relationships within family, with parents, siblings, relatives Problems with communication, substance abuse, domestic abuse Separation from home 2. School/Studies/Education study motivation, school success, education orientation, future plans communication with fellow students, teachers bullying, problems with classmates etc. 3. Leisure-time Hobbies, music, sports, culture, Substance experiments/use “I’ve got nothing to do”, motivation to pick up and carry some activities Health (mental/physical), depression, anxiety
  • 40. Development Training and education - National online youth work training twice a year - Topic-trainings via VoIP-connection - Seminars and conferences - Co-operation with main applied sciences universities Publications - blog on The Finnish Youth Research Society's page - online youth work manuals - link - study book will be published in spring 2011 Research - Two user group surveys per year - Workers fill a surveys after every working hour and private conversation - Involved with The Finnish Youth Research Society's research
  • 41. Environments
  • 42. Netari visitors Visitors Discussions 200 000 159 000 160 000 120 000 120 000 80 000 55 000 40 000 6 500 10 000 18 000 0 2007 2008 2009
  • 43. Opening times Monday Tuesday Wednesday Thursday Friday Saturday Sunday IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00 Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30 Netari-TV 18:00-19:00 NetariVille 18:00-21:00 18:00-21:00 Demi.fi 17:30-21:00
  • 44. •Habbo is based in 2000, localised versions in 32 countries •13 000 000 unique visitors per month world wide, Finland and UK most active countries. •Basically 2D-avatar chat with most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc. •Open on Monday, Wednesday, Thursday and Friday between 17.00-20.30 •Average age of visitors is approx. 12 years, in Netari-room 13 years
  • 45. •IRC-Gallery was established in 2001 by users of Internet Relay Chat aka IRC •App. 460 000 users •Average age of users is 21,64 years, Netari focuses on teens from 15 to 18 years of age •Basic SNS-structure, Profile, friends, communication, photo- gallery, commenting and blogs etc. •Netari-chats are open on mondays and thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00
  • 46. Netari-TV • Netari-tv started as cooperation pilot between Netari.fi and Finland's national public service broadcasting company YLE • Netari-tv combines elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show • Aims of Netari-tv is to provide low threshold possibilities to participate to netari-tv´s broadcasts in many way
  • 47. •Targeted to teenage girls •50 000 weekly users in Demi.fi •Netari started to work in Demi on autumn 2010 •Open on wednesday 17:30-21:00 •Youth workers and nurses hosts theme discussions weekly
  • 48. •NetariVille was opened autumn 2010 •Competitions, polls, quiz, activities •Chat two times a week; youth workers •Developed constantly •User has ability to share their photos, videos, etc.
  • 49. Web nurses • Chatting with teenagers in IRC-Galleria, Habbo Hotel and Demi.fi • Answering to questions on a community-page in IRC-Galleria • Producing material to other workers
  • 50. Working together
  • 51. Metro map
  • 52. Services linked together
  • 53. You can find this presentation from: www.slideshare.com/netari