Netari presentation (Lahti)


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Netari presentation (Lahti)

  1. 1. NETARI.FI National multi-professional online youthwork Marcus Lundqvist Project planner Teksti This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License.
  2. 2. 01.07.2010 • Social Media • Internet usage • What is Social Media • • Introduction • Multi-professional • Environments • Questions
  3. 3. Internet usage
  4. 4. Year 2009, Finland Internet usage
  5. 5. Year 2009, Finland Frequency Daily Weekly Less frequently
  6. 6. What is social media
  7. 7. Conversation with friends and strangers
  8. 8. Making new contacts
  9. 9. Networking with new and old contacts
  10. 10. Social Media is always a two-way road
  11. 11. Interaction and open communication are base for everything in social media
  12. 12. Why we use Social Media?
  13. 13. More than 400M active users Average time spent in Facebook: 55 minutes 1 793 300 users in Finland 383 580 users in Finland (age 13-18 years) Source: (29.6.2010)
  14. 14.
  15. 15. Aims of Netari work To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments. Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.
  16. 16. Brief history • Started as a project in 2004 • Project involved 4 capital area cities • Main goals were to find out how to make contact to teens online and how to imply youthwork methods to online environments • Project ended in fall 2007 • was included to governments Development Programme for Child And Youth Policy • Since 2008 work has evolved to nationwide, multi-professional online youth work.
  17. 17. Organisation • 27 municipalities • 78 youth workers around Finland • 11 person team coordinating and developing
  19. 19. Multi-professional • Health Centre of City of Helsinki: 3 professional web- nurses and 1 coordinator • Social services department of City of Helsinki: 1 Project planner, 1 social worker, 1 psychiatric nurse • Youth crime unit of Police department of city of Oulu: police officer working every Friday evening online
  20. 20. Functions online • Operates in already popular social network sites. • Technical solutions mainly from service providers, youth work adaptation from • Quick contact to large amount of teenagers in Finland in main target group (13-18 years old) • Work is mainly done within opening hours, 36,5 opening hours per week • Depending on environment there is 4 to 10 workers online at the same time from different cities. They are connected via VoIP-connection. Collective work method. • Peer tutors are trained by youth workers, tutors work alongside as volunteer with youth workers. They chat online, organise meets and camps. • is meant to be informational site to public, peer tutors and youth workers have forums, shoutbox etc. behind log in
  21. 21. Netari discussion topics Main discussion topics are within few main categories: 1. Family/Home • Relationships within family, with parents, siblings, relatives • Problems with communication, substance abuse, domestic abuse • Separation from home 2. School/Studies/Education • study motivation, school success, education orientation, future plans • communication with fellow students, teachers • bullying, problems with classmates etc. 3. Leisure-time • Hobbies, music, sports, culture, • Substance experiments/use • “I’ve got nothing to do”, motivation to pick up and carry some activities • Health (mental/physical), depression, anxiety
  22. 22. Development Training and education - National online youth work training twice a year - Topic-trainings via VoIP-connection - Seminars and conferences - Co-operation with main applied sciences universities Publications - blog on The Finnish Youth Research Society's page - online youth work manuals - link - study book will be published in spring 2011 Research - Two user group surveys per year - Workers fill a surveys after every working hour and private conversation - Involved with The Finnish Youth Research Society's research
  23. 23. Requirements for Workers Embracing of the new working environment •Perceiving internet as a structure, space, rules, cultures, ethics and norms •Some has fluent internet skills, some start to practise •Differences of techniques •Differences in communication •Comparing to traditional communication and discussion: •Adopt new words and new ways to communicate •Intensity and distance •Considering the physical work surroundings •Different organisation cultures and attitudes towards internet and online youth work •Ergonomics •Work safety issues
  24. 24. Discoveries Principle to be available, not squeezing in •Stability of contact, regularity and trustworthiness very important •Communication online is very intense and rich •It takes time and resources, just like anything else human relation work •Online tools offer low threshold to make contact and to discuss different topics
  25. 25. Environments
  26. 26. Netari visitors 200 000 159 000 160 000 120 000 120 000 Visitors Discussions 80 000 55 000 40 000 6 500 10 000 18 000 0 2007 2008 2009
  27. 27. Opening times Monday Tuesday Wednesday Thursday Friday Saturday Sunday IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00 Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30 Netari-TV 18:00-19:00 Facebook 18:00-21:00 18:00-21:00 17:30-21:00 Netari is open totally 36,5 hours in a week
  28. 28. Habbo Hotel • Habbo is based in 2000, localised versions in 32 countries • 13 000 000 unique visitors per month world wide, Finland and UK most active countries. • Basically 2D-avatar chat with most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc. • Open on Monday, Wednesday, Thursday and Friday between 17.00-20.30 • Average age of visitors is approx. 12 years, in Netari-room 13 years
  29. 29. IRC-Galleria • IRC-Gallery was established in 2001 by users of Internet Relay Chat aka IRC • App. 500 000 users • Average age of users is 20,64 years, Netari focuses on teens from 15 to 18 years of age • Basic SNS-structure, Profile, friends, communication, photo- gallery, commenting and diary etc. • Netari-chats opens on mondays, thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00
  30. 30. IRC-Gallery chat
  31. 31. Web-nurses • Chatting with teenagers in IRC-Galleria, Habbo Hotel, and Facebook • Answering to questions on a community-page in IRC-Galleria • Producing material to other workers
  32. 32. Netari-TV • Netari-tv started as cooperation pilot between and Finland's national public service broadcasting company YLE • Netari-tv combines elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show • Aims of Netari-tv is to provide low threshold possibilities to participate to netari-tv´s broadcasts in many way
  33. 33. • Will star autumn 2010 • Targeted to teenage girls • 50 000 weekly users • Youthworkers and nurses hosts theme discussions weekly • Gallups, polls, etc
  34. 34. Facebook - NetariVille • Will start autumn 2010 • Competitions, polls, quiz, activities • Chat two times a week; youthworkers, nurses, social workers • Developed constantly • User have ability to share their photos, videos, etc.
  35. 35. Other social media services
  36. 36. Twitter Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Netari uses Twitter to share content with others and to communicate with reference groups.
  37. 37. Delicious Delicious uses a non-hierarchical classification system in which users can tag each of their bookmarks with freely chosen index terms. A combined view of everyone's bookmarks with a given tag is available Netari uses Delicious to share links with youth. Links are shown as tag- cloud on Netari’s homepage. Links are also shown on various operational environment.
  38. 38. Good to know
  39. 39. Participation.... 80-19-1 Rule 80% of users are passive 19% of users produce content 1% of users produce most of the content
  40. 40. Thank you! You will find this presentation from: Presentation by: Marcus Lundqvist Some of the slides Tero Huttunen Pictures from: