Social media behind the
firewall
Global Intranet Trends for 2009

Contact us if you’d like to participate in the
2009 survey and receive a free copy of the
“Global Intranet Trends for 2010” Report
Based on the 2008 Global Intranet
Strategies Survey with 226 organizations
around the world.
More information on www.netjmc.com/survey

Points to cover...
Some figures and firsthand experiences
Concerns & benefits
Social media & the relation to the existing intranet
How social media will change the role of the intranet manager

In short...
Social media are slowly coming into the enterprise.
Well over half the organizations in the 2008 intranet survey are
experimenting. Few have optimized.
Those where the intranet is the “way of working” are more
advanced in social media.

3 Stages of Intranet maturity
stage The intranet is “the way of
working” now.
3
stage
2 It will be soon: “in 1 or 2 years”
stage
It will be later: “in 3,4 years or more”
1

Instant messaging is widely used in Stage
3, where the intranet is the “way of
working”...
Nearly 50 % “optimized” or “in general use”;
Nearly 35 % “testing” or “used in some parts”.

Blogging is widespread in Stage 3, where
the intranet is the “way of working”....
8 % - “optimized” or “in general use”
Over 60 % - “used in some parts” or “testing”

In very large organisations with over
50,000 employees....
20 % say blogging is “optimized” or “in
general use”.

Firsthand experiences

“Team of more than 200 people who
need to collaborate on a daily basis,
located in 3 buildings, on many floors.
Instant messaging has provided a quick
and easy way to see who is available in
real time and has helped save numerous
meetings, has decreased use of e-
mail and voice mail.”

“We've only begun to use wikis, though
so far, it's been as a \"revolt\" against
formal content management.
Blogging has been considered, but
management isn't ready to deal with
comments.”

(Wiki for newcomers)
“Staff impact: ... easier for new
employees to settle in nowadays. They
help each other by updating the wiki
where needed, and build up a social
network at much quicker...
Business impact: New employees
become productive much quicker than
before.”

“Before using the blogs, some
participants literally worked one floor
away from others in the group and did
not know that they were working on
similar initiatives.
Benefits include increased participation,
increased sharing of knowledge and
breaking down the silos.”

Concerns & benefits

Concerns
List of items offered in 2008 survey
Uncontrolled quality of information
Version control of documents
Security of information
Difficulty in finding information
Lack of relevance to business processes
Low or lack of value to the organization
Senior management hesitancy
Potential waste of time by employees
User resistance
Creation of “age silos”
Creation of “language silos”

Top 3 concerns
√ Uncontrolled quality of information
√ Security of information
√ Difficulty in finding information

Benefits
List of items offered in 2008 survey
More effective knowledge-sharing
Better informed employees
More engaged employees
Faster problem solving, decision-making
Increased cross-pollination and innovation
Decreased usage of email
Learning & training in real time
Emergence of de facto previously unrecognized experts
Cost reduction or avoidance
Streamlining of processes

Top 3 benefits
√ Faster problem solving
√ Better informed employees
√ More engaged employees

Social media & the relation to the existing
intranet

See the discussion at:
http://netjmc.typepad.com/globally_local/2008/02/wikis-versus-or.html
Go to “Globally local” (http://netjmc.typepad.com/)
and do a search on “wikis versus”

All
77 %
Business applications & process support 45 %
27 %
94 %
Employee life and career (HR) 70 %
58 %
55 %
Management reporting, dashboards 30 %
9%
57 %
Collaboration spaces & portals 43 %
22 %
35 %
Social media or networking spaces 27 %
9%
37 %
Document management system(s) 31 %
22 %
75 %
Logistical & administrative applications 45 %
29 %
Stage 3 Stage 2 Stage 1
Q341
The intranet as the main entry point....
Stage 3 integrates more than the others, including
social media spaces.

The changing role of the intranet
manager

“ As we roll out a series of collaboration
tools, the role of the intranet manager is
about to explode in terms of importance
and impact on the organization.”
“ I expect web 2.0 to reinvigorate our
user base and present new opportunities
for ROI metrics.This will give heightened
awareness to the intranet as a mission-
critical tool.”

Contact us if you’d like to participate in the
2009 survey and receive a free copy of the
“Global Intranet Trends for 2010” Report
Jane McConnell - NetStrategy/JMC
Intranet & portal strategy consultant
- Strategy Workshops & Roadmaps
- Customized Diagnosis & Action Plan
“Global Intranet Trends for 2009” - full report
available for purchase
(see www.netjmc.com/survey for more information)
jane@netjmc.com
www.netjmc.com
cell: +33 (0)6 1203 6634
References: United Nations, Peacekeeping Operations, Arcelor Mittal, Alcatel
Lucent, Alstom, Amadeus, Areva, Boehringer Ingelheim, EDF, Lagardère,
Océ, Pernod Ricard, SNCF, Suez, Telenor, Total, UPM.

Thank you!