Intranets & Business Impact by JMC

Intranets & Business Impact by JMC - Presentation Transcript

Intranets & Business Impact Jane McConnell NetStrategy/JMC J. Boye Conference, Philadelphia 2009 A Knowledge Sharing Summit for Online Professionals 1

• People aretoday business doing differently • The intranet of yesterday is not sustainable • 6 things people need from intranets today • Makepeopleintranet work the your way work

• Virtual teams including external partners • New expectations based on “life on the web” • Tele-working for lower cost, greater productivity and quality of life • Smart phones for anytime, anywhere • 24/24 Follow the sun with colleagues & partners around the world People are doing business differently today

The intranet of yesterday is not sustainable • Too top-down • Not sufficiently business-oriented • Not sufficiently people-oriented • Arthritic - too hard to publish • Closed - limited to employees • Sedentary - limited to office, PCs • ....

6 things people need from the intranet 1. Place-independent access (e.g. home) 2. Mobile access (e.g. smart phones) 3. Support for virtual teams, including external partners 4. Real-time communication tools 5. Collaboration tools 6. Ways to find other people

2008 survey The intranet as “the way of working” stage stage stage 1 2 3 “in 3,4 years or more” “in 1 or 2 years” “today” • • • Low degree of Management Strong management more attentive management attention interest • Major leaps in • • Information flows last 12 months in Many business primarily top-down integration of applications and few business business integrated applications applications • Stronger usage of integrated • If the intranet collaboration tools • If the intranet “goes “goes down” for If the intranet “goes down” for 1 or 2 1 or 2 hours, down” for 1 or 2 hours, 60 percent are hours, 40 percent are disrupted in daily 90 percent are disrupted in daily work activities disrupted in daily work activities work activities

Data collected in second half of 2008 (3rd annual survey) • 226 organisations around the world • 65 % private 24 % public 11 % NGO, association, UN... • From under 5,000 to over 100,000 employees • Europe, North America and Asia-Pacific headquartered organizations, mostly international • Respondents: intranet managers

Place-independent is becoming more common. (e.g. access from home) How many of your employees can access the intranet from home? Almost all or well over half Stage 1 Less than or approximately half None or very few Stage 2 Stage 3

Mobile access to intranets is just starting. (e.g. access from smart phones) How many of your employees can access the intranet from a mobile device such as a smart phone? Almost all or well over half Stage 1 Less than or approximately half None or very few Stage 2 Stage 3

External partners are sometimes included in the Employee Directory. Does your Employee Directory include authorized, external people such as partners, interns and contractors? In most or all parts of the organization Stage 1 In some parts Being implemented Being discussed No Stage 2 Stage 3

Implementation of real time communication tools increases as intranets become more mature. Web conferencing Instant messaging Stage 1 “Optimized” or “General use” “In some parts” or “Being tested” “Not used” Stage 2 Stage 3

Stage 1: experimentation

Stage 3: more widespread use

Finding people & building relationships - a huge gap for almost all intranets! To what extent do you have a social network application in your organization (like Facebook)? “Optimized” or “General use” Stage 1 “In some parts” or “Being tested” “Not used” Stage 2 Stage 3

Progress on our 6 must-haves ... 1. Place -independent well on the way access to the intranet • access from home 2. Mobile access (e.g. progressing slowly smart phones) • external partners 3. Support for virtual included in directory teams including • external partners web conferencing & instant messaging 4. Real-time • collaboration tools communication tools far behind 5. Collaboration • mobile access tools • social networking 6. Ways to find other people

Intranet orientations over the past 10 years Organization Activity / role User Team Common news Specific content Process support, Interactions, user & information for profiles/user applications and team- groups generated content Head-quarters Stronger local Entry point for Project-driven driven aspects information & applications Lighter tools Primarily More centralized decentralized Framework Social search centralization Less relevance Common tools External partners introduced (CMS, Search included Office-based search) optimization Communication Business Strong IT role ??? getting involved

What intranets will look like soon The world Teams Speciﬁc content Common content Business & support processes

Evolution of the role of the intranet manager Teams Business partner Relationship manager Business & support processes Content manager Common Speciﬁc content content

“ I expect web 2.0 to reinvigorate our user base and present new opportunities for ROI metrics. This will give heightened awareness to the intranet as a mission-critical tool.” 2008 Global Intranet Strategies Survey participant

Getting there... Work with the business managers in your organization with an “intranets for facilitating business” approach. Find out how and where your people work, and shape the intranet to meet these needs. Look at social media through a business angle and experiment: “business media”

Thank you! Consider joining... The 2009 Global Intranet Strategies Survey and receive “Global Intranet Trends for 2010” www.netjmc.com/survey for more information The Linkedin group dedicated to Intranet Managers: NetJMC & Co (320 members and still growing) The Twitter group “IntranetWatch” (250 followers) Jane McConnell, Netstrategy/JMC jane@netjmc.com www.netjmc.com cell: +33 (0)6 1203 6634 - Strategy Workshops & Roadmaps - Customized Diagnosis & Action Plan References: United Nations, Peacekeeping Operations, Arcelor Mittal, Alcatel Lucent, Alstom, Amadeus, Areva, Boehringer Ingelheim, EDF, Lagardère, Océ, Pernod Ricard, SNCF, Suez, Telenor, Total, UPM.