About the up-coming Global Intranet Trends Survey

The Global Intranet Strategies Survey A unique intranet initiative on a global scale - Background & objectives - Survey demographics (from 2008) - How to participate this year - Examples of data & analysis Jane McConnell

The Global Intranet Strategies Survey & Trends Report • Survey objectives • Identify and analyze intranet & portal trends on a global scale • Understand how intranets & portals evolve into business critical assets • Deliverable - The Global Intranet Trends Report • An executive-oriented annual report on Intranet Trends with data, analysis & recommendations • Qualitative and quantitative insights into what is happening inside organizations and intranets Conducted annually since 2006

The Global Intranet Strategies Survey A unique intranet initiative on a global scale - Background & objectives - Survey demographics (from 2008) - How to participate in 2009 survey - Examples of data & analysis Jane McConnell

Demographics from 2008 2008 Global Intranet Strategies Survey • 226 organisations around the world • 65 % private, 24 % public, 11 % NGO, association, UN... • Europe, North America and Asia-Pacific headquartered organizations, most international • From under 5,000 to over 100,000 employees • 120 questions online answered by intranet managers and teams • Data collected between July & September 2008

Size of participating organizations (number of employees) Size of participating organizations Over 50,000 51 (23%) Under 5,000 74 (33%) Number of countries where participating organizations operate From 15 to 50,000 All 53 (23%) From 5 to 15,000 1 country 48 (21%) 28 % 2 -3 countries 8% n = 226 Q7 4 - 10 countries 13 % 11 - 20 countries 12 % 21 - 50 countries 18 % 51 to 100 countries 11 % Over 100 countries 10 % n = 226 - multiple answers possible Q8

Primary areas of activity Utilities Administration 16 (5%) 37 (12%) Technology Basic Materials 40 (13%) 13 (4%) Consumer Goods 15 (5%) Education 14 (5%) Services 55 (18%) Financial 50 (17%) Industrial Goods 23 (8%) Healthcare 24 (8%) Humanitarian 13 (4%) n = 226 - multiple answers possible Q15 Primary areas of activity of participating organizations

Participating organizations in 2008

Function or department of respondent Administration 2% Communication 47 % Corporate Strategy 1% Documentation E-business 2% B2E (business-to-employee) Knowledge Management 9% Finance Human Resources 4% Information Management 5% IT (Information technology) 20 % Legal Library Marketing 6% n = 226 Q5 Profiles of respondents

120 questions online answered by intranet managers and teams on the following topics: • Perceptions & positioning of intranet/portal • Demographics: rule, knowledge, manufacturing-based workforce, intranet connectivity • Strategy & decisions: drivers, documents, steering committee, centre & local balance • Languages: criteria, approach & translation tools, plans • Customization (implicit, explicit): strategies, criteria • Content strategies: guidelines, training, content providers • Publishing & communicating (traditional & social media tools) • Collaborating & meeting (traditional & social media tools) • Social media focus: governance, strategy & management, benefits & concerns • Employee directories: features, governance, issues • Search & findability: resources, satisfaction, on-going initiatives • Taxonomies: types, approaches, resources • Measurement & evaluation: return-on-investment, techniques used, indicators • Intranet/portal teams: resources, organization • Intranet managers: skills & expertise required • Obstacles & issues: ownership & governance • The “future intranet” and how the intranet manager role is evolving

Feedback from participants in 2008 \"With the help of my colleagues we have completed the survey. We all found it very interesting and it has also provided us with some helpful self-analysis questions. It will be interesting to see the consolidated information.\" \"Thank you for this opportunity to think about the issues and looking forward to have the result.\" \"Thanks again for taking this on, its wonderful to have a vehicle like this to gain insight into how intranets are performing in the real world.\" \"Many thanks for continuing to run the survey Jane - it is as always a wonderful spur for getting things done.\" \"Good questionnaire, very relevant, very curious about results that helps position ourselves.\" \"Great survey, really got me thinking about the Intranet and portal. Just answering the questions felt beneﬁcial - so I really, really cannot wait for the report!\" \"Hi Jane, great work. Not only this is a moment when we pause and realize what we do, but it's also food for thoughts, research and projects. Thanks for this.\" Details at www.netjmc.com/survey/

Requirements to participate • Open and free to all qualifying organizations • Public and private organizations • Any size, all countries • No agencies, vendors, solution providers • Involvement • Approximately 45 to 60 minutes, responding to questions online • Participating organizations receive a free copy of the Global Intranet Trends Report (pdf format) Details at www.netjmc.com/survey/ •

Practical steps • Contact NetStrategy/JMC to sign up • Instructions on www.netjmc.com/survey • You will5-minuteto participate in anspring pre- invited optional survey Quick Poll in the • Participating organizations are invited to contribute issues and topics they would like to see included • You willitself in the second part of June. the receive the official invitation for survey • The Intranetthe autumn2010 report will be Trends for published in of 2009. Details at www.netjmc.com/survey/

NDA and confidentiality of data • NetStrategy/JMCall participants. signs a NDA (non-disclosure agreement) with • Survey data is consolidated, and analyzed by segments. • Data fromthe organization. participating organizations is NEVER linked to • We will ask you if you are willing to have your organization’s name included in a list in the appendix. • Approximately 80 % agree, 20 % prefer not to be listed. The decision is yours. Details at www.netjmc.com/survey/

Thank you and hope you will join us in 2009 and contribute to the Global Intranet Trends for 2010 report! NetStrategy/JMC Jane McConnell Intranet & portal strategy consultant - Strategy Workshops & Roadmaps - Customized Diagnosis & Action Plan - “Global Intranet Trends for 2009” (see www.netjmc.com/survey for more information) Continue to see examples of data & analysis for 2009. jane@netjmc.com www.netjmc.com cell: +33 (0)6 1203 6634 (in France) Client project references: United Nations, Peacekeeping Operations, Arcelor Mittal, Alcatel Lucent, Alstom, Amadeus, Areva, Boehringer Ingelheim, EDF, Lagardère, Océ, Pernod Ricard, SNCF, Suez, Telenor, Total, UPM. 39

4 Criticality Scorecard • If the intranet “went down”... • 60 % say people would be disrupted in daily work after 1-2 hrs Increased by 10 % points since 2007 • Increased by 10 % points since 2007 85 % after one day • Yet only ... • 22 % consider the intranet to be the “way of working Doubled since 2007 • 40 % say senior management consider the intranet “very useful” or “business critical” Increased by 7 % points since 2007

Communication / usability / productivity / collaboration key strategy drivers Main strategy drivers for intranet All respondents, % 34 % 42 % Organisational 24 % 92 % 8% Communication & culture 46 % 50 % Economic, cost savings 4% 82 % 17 % Usability, findability 1% 77 % 22 % Productivity, efficiency 1% 70 % 27 % Facilitator for collaboration 3% 48 % 48 % Business needs 5% 32 % 54 % Appeal for new workforce 14 % 41 % 46 % Enterprise transformation 13 % Very high, high Medium, little None, very little n = 194 (ALL) - multiple answers possible Q31 ©2008 Jane McConnell

(3 stages of intranet maturity) Doubled 22 % (n=49) stage The intranet is “the way of working” now. 3 43 % (n=96) Same stage 2 It will be soon: “in 1 or 2 years” 35 % (n=79) Dropped stage It will be later: “in 3,4 years or more” 1

Stage 1 • The intranet will become the “way of working” in 3 or 4 years or more. • These organizations have intranets that show signs of lack of strategy, a low level of resources and a very low degree of management attention. • Information flows are primarily top-down. • Few business applications have been integrated. • If the intranet “goes down” for 1 or 2 hours, 40 percent are disrupted in daily work activities. 8

Stage 2 • The intranet will become the “way of working” in 1 or 2 years. • The tipping point is near and this can be felt by the many planned action areas. • Management is more supportive both in terms of resources and participation. • Reported major leaps in last 12 months in integration of business applications into the intranet. • If the intranet “goes down” for 1 or 2 hours, 60 percent are disrupted in daily work activities. 9

Stage 3 • The intranet is the “way of working” today. • These intranets have reached a high degree of maturity and purpose. • Many business applications and process support tools are integrated into the intranet. • Stronger usage of collaboration tools and spaces. • Stronger information flows top-down and bottom- up. • If the intranet “goes down” for 1 or 2 hours, 90 percent are disrupted in daily work activities. 10

All 77 % Business applications & process support 45 % 27 % 94 % Employee life and career (HR) 70 % 58 % 55 % Management reporting, dashboards 30 % 9% 57 % Collaboration spaces & portals 43 % 22 % 35 % Social media or networking spaces 27 % 9% 37 % Document management system(s) 31 % 22 % 75 % Logistical & administrative applications 45 % 29 % Stage 3 Stage 2 Stage 1 Q341 Stage 3 much closer to “front door” to everything 11

Governance on the “front lines” • Only 36 designated business owners for % of the organizations have “clearly content”. • 38 % offer training on effective writing for the web • 45 % have networks contributors of or communities practice for content • 65 % provide training for part-time content contributors 17

Thank you and hope you will join us in 2009 and contribute to the Global Intranet Trends for 2010 report! Consult www.netjmc.com/survey for more information or contact jane@netjmc.com directly. NetStrategy/JMC Jane McConnell Intranet & portal strategy consultant 39

About the up-coming Global Intranet Trends Survey

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