Keywords In Your SEO

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Marketing experts join us from Northern Virginia to discuss the importance of keywords within your search engine optimization. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies

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Keywords In Your SEO

  1. 1. Keywords In YourSearch Engine Optimization<br />703-642-3800<br />
  2. 2. What Are Keywords?<br />Keywords are the words you use on your web site to talk about your product or service.<br />Keywords are the words that searchers type into search engines to find your site.<br />
  3. 3. The Basics Of Keywords<br />Almost 60% of all searches are 3 or more words.<br />Researchers are more likely to want broad information.<br />Buyers are mostly looking for more specific information.<br />
  4. 4. Make Your Site Appealing To All Researchers<br />Be sure to provide some pages that are informational.<br />This will get more visitors and may also encourage links from other sites.<br />
  5. 5. How To Choose Keywords<br />Write down every word that describes your product.<br />What might people be searching for?<br />Ask other people!<br />
  6. 6. Tools<br />Google Search-based Keyword Tool<br />Google Trends<br />Google Insights for Search<br />Google Analytics<br />
  7. 7. “Long Tail Keywords”<br />Keyword phrases that may not get much search traffic but are very specific to your product<br />Search queries will more closely match your product.<br />
  8. 8. How To Write With Your Keywords<br />Try to work your keywords into your content.<br />Use them as you would in natural speech.<br />
  9. 9. How To Write With Your Keywords<br />Proximity matters!<br />Use synonyms.<br />
  10. 10. Final Thoughts<br />Keyword research is vital!<br />Regularly review your list of keywords.<br />The right words will bring qualified traffic to your site.<br />
  11. 11. Give us a call if you<br />need help with your SEO efforts!<br /> 703-642-3800<br />

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