Expanding Your PPC Keywords List
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Expanding Your PPC Keywords List

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http://netstrategies.com...

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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies

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    Expanding Your PPC Keywords List Expanding Your PPC Keywords List Presentation Transcript

    • Expanding Your Pay Per Click Keyword List
    • Keyword expansion is one of the most important elements to your pay per click campaign.
    • Keywords are the link between your products and potential customers!
    • Campaigns need every variation of a keyword to ensure that a customer might find your site.
    • It takes a multitude of keywords and variations of them to make a successful campaign.
      • Trial and Error Some variations of keywords will work well and some will not. Monitor, add, and test your keywords
    • Broad keyword matches will trigger your ads for any related keywords that you’re bidding on.
    • However, it is better to have those keywords in your list so that your ads are consistently triggered.
    • How can I find more keywords?
      • Google Analytics
      • Google Adwords Keyword Tool
      • Google Search Query Performance report