Cross Promote Using Social Media

Cross Promotion Tools Company Web site Other sites Blogs Alerts Video Facebook Twitter Forums

Company Web site

Other sites

Blogs

Alerts

Video

Facebook

Twitter

Forums

Use Your Company Web Site Post a news release Publicize on your home page Add to a product review Design a downloadable .pdf Link to other Web sites

Post a news release

Publicize on your home page

Add to a product review

Design a downloadable .pdf

Link to other Web sites

Blogging Can Spread the Word Promote within your own blog Extend a special offer to blog readers Comment in related blogs Make comments relevant; never spam

Promote within your own blog

Extend a special offer to blog readers

Comment in related blogs

Make comments relevant; never spam

Create a Video Video is great visual tool Distribute video to YouTube, TubeMogul, other directories Use video to engage customers

Video is great visual tool

Distribute video to YouTube, TubeMogul, other directories

Use video to engage customers

Get the Most Out of Twitter/Facebook Can you use #hashtags? Join related Fan pages Tweet and post often Make special offers to Twitter or Facebook participants

Can you use #hashtags?

Join related Fan pages

Tweet and post often

Make special offers to Twitter or Facebook participants

Get the Most Out of Twitter/Facebook cont’d Find local opportunities if appropriate Become a fan of related localized Facebook pages Use Twitter search to find local people to follow

Find local opportunities if appropriate

Become a fan of related localized Facebook pages

Use Twitter search to find local people to follow

Forums Are Another Way to Engage Your Niche Find forums related to your product, service, event, etc. Follow threads and comment when you can add to the discussion

Find forums related to your product, service, event, etc.

Follow threads and comment when you can add to the discussion

Use Social Media to Cross Promote Integrate social media into your publicity plan Use a targeted approach Establish yourself as a source of valuable information

Integrate social media into your publicity plan

Use a targeted approach

Establish yourself as a source of valuable information