Top Five Security Tips for Brands

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Protect your Company and Brand

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Top Five Security Tips for Brands

  1. 1. Top Five Tips to Protect Your Brand Keeping Your Company Safe OnlineTuesday, December 21, 2010 1
  2. 2. Tip #1: Authenticate e-mails. Provide the ISP with information that helps it determine whether an e-mail is legitimate or should be blocked.Tuesday, December 21, 2010 2
  3. 3. Tip #2: Implement security certificates. An emerging standard, the Extended Validation SSL certificate, lets online shoppers know they are on a website that belongs to a legal business.Tuesday, December 21, 2010 3
  4. 4. Tip #3: Set up a mechanism to monitor domain registrations. New domain names are registered everyday. Some of them can infringe on well-established brand names. Setting up a process to help monitor new domain registrations is no different than hiring firms to monitor infringing trademarks.Tuesday, December 21, 2010 4
  5. 5. Tip #4: Set up a process to encrypt and protect customer data. Employees lose laptops and storage devices all the time. Have a plan for protecting this valuable data from loss.Tuesday, December 21, 2010 5
  6. 6. Tip #5: Practice self-regulation. Consumers are overwhelmed by the volume of e-mails and spam they get on a daily basis. Marketers may want to exercise some restraint in the frequency of their e-mail delivery. Consumers may thank them for it.Tuesday, December 21, 2010 6
  7. 7. Thank You and Stay Safe!Tuesday, December 21, 2010 7

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