The	  digital	  workplace	  -­‐	  a	  transforma6onal	  frameworkJane	  McConnellIntranets	  &	  Digital	  Workplaces	  -­...
2•	  What	  is	  the	  Digital	  Workplace?•	  Fundamental	  ques6ons  	  -­‐	  Embedding	  into	  the	  organiza6on  	  -...
Jane	  McConnellIntranets	  &	  Digital	  Workplaces	  -­‐	  Strategy	  &	  Governance14	  years	  of	  consul/ngDirect,	 ...
Jane	  McConnellIntranets	  &	  Digital	  Workplaces	  -­‐	  Strategy	  &	  Governance6	  years	  of	  research           ...
An	  eco-­‐system	  of	  digital	  and	  web-­‐based	  tools	  and	  places	  that	  people	  use	  to	  do	  their	  jobs...
3rd shift                                                                                        the mobile dimension     ...
7The digital workplaceraises fundamentalquestions for digitalmanagers          leaders      digital-workplace-trends.com  ...
8How to embed the digital workplace in theorganization? Examples... •	  Integrate	  into	  business	  processes	  and	  ac...
Social and mobile are changing the game, giving                                                  9people more freedom. How...
10Who is the “legitimate” owner of the digitalworkplace?  Responsible	  for	  defining	  and	  ensuring...  •	  The	  missi...
11Decision-­‐making	  is	  fragmented         digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
121.	  Build	  a	  holis/c	  view•	  Get	  your	  organiza/on	  to	  see	  the	  “big	  picture”•	  This	  requires	  a	  ...
13Stakeholders	  are	  losing	  control	           digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Losing control               Communication                      IT                                       HR               ...
152.	  Support	  stakeholders•	  Work	  through	  key,	  poten/al	  “obstacles”	  that	  risk	  weakening	  the	  transfor...
16The	  digital	  workplace	  is	  an	  enabler	  that	  facilitates	  change          digital-workplace-trends.com   netj...
173.	  Lead	  change1.	  Establish	  a	  sense	  of	  urgency2.	  Form	  a	  powerful	  guiding	  coali/on3.	  Create	  a	...
183.	  Lead	  change                                                        Frequently                                    ...
19•	  What	  is	  the	  Digital	  Workplace?•	  Fundamental	  ques6ons  	  -­‐	  Embedding	  into	  the	  organiza6on  	  ...
Jane McConnellIntranets & Digital Workplaces - Strategy & Governance                              Get in touch! www.netjmc...
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Digital workplace, a transformational framework

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Challenges and approaches when using a digital workplace to support organizational change.

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Digital workplace, a transformational framework

  1. 1. The  digital  workplace  -­‐  a  transforma6onal  frameworkJane  McConnellIntranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance ns niz atio orga wide 456 worldIOM  Summit,  Cologne,  June  2012 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  2. 2. 2•  What  is  the  Digital  Workplace?•  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership•  3  reali6es  and  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  3. 3. Jane  McConnellIntranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance14  years  of  consul/ngDirect,  hands-­‐on  clients:United Nations – Secretariat (NY)UNAIDS (Geneva)Department of Peacekeeping (NY)UN High Commissioner for Refugees (Geneva)Intl. Federation Red Cross (Geneva) - - - - - - - - -Amadeus (Madrid) EDP (Portuguese Electricity Co.) Novartis (Basel)ArcelorMittal (Luxembourg) Ericsson (Stockholm) Océ (Holland)AGF (Paris) Essilor (Paris) OMV-Petrom (Vienna)Areva T&D (Paris) Gemalto (France) Pernod-Ricard (Paris)Arup (London) GDF Suez (Paris) PPR (Paris)Alcatel-Lucent (Paris) Georgia-Pacific Europe (UK, France) RATP (Paris)Alstom Group (Paris, Switzerland) GlaxoSmithKline (Belgium) SNCF (Paris)Bayer (France) IKEA (Sweden) Suez Environnement (Paris)Boehringer Ingelheim (Germany) Lagardère (Paris) Telenor (Oslo)E.D.F. (Paris, French Electricity Co.) Neopost Industries (Paris) Total (Paris) Nokia (Helsinki) UPM (Helsinki) digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  4. 4. Jane  McConnellIntranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance6  years  of  research "The  defini4ve  source  of  Annual  report  since  2006 data  on  how  Intranets   are  evolving  in   enterprises.” ns Tony  Byrne,  Analyst,   ni z atio orga wide The  Real  Story  Group 456 world“Unique  in  the  industry;  true  insight  and  perspec4ve.”                                                                        Paul  Miller,  CEO  of  the  global  Intranet  Benchmarking  Forum"Jane  McConnell  is  the  undisputed  thought-­‐leader  on  global  intranets  today.”                                                                  James  Robertson,  Designing  Intranets:  crea4ng  sites  that  work" digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  5. 5. An  eco-­‐system  of  digital  and  web-­‐based  tools  and  places  that  people  use  to  do  their  jobs Workforce Partners, clients Public Social collaboration (real-time, constant movement, unpredictable) DISCOVER, DISCUSS Managed (authoritative, stable, reference) REFER, DO Structured collaboration (creative, coordinated, goal-oriented) WORK, CREATE + the mobile dimension (anytime, anywhere, any device)
  6. 6. 3rd shift the mobile dimension (anytime, anywhere, any device) structured collaboration1st shift social collaborationProductivity & efficiency 2nd shiftProject collaboration TransparencyDefined organization Networked collaboration Self-organizationOctober 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  7. 7. 7The digital workplaceraises fundamentalquestions for digitalmanagers leaders digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  8. 8. 8How to embed the digital workplace in theorganization? Examples... •  Integrate  into  business  processes  and  ac/vi/es •  Serve  the  customer-­‐facing  workforce •  Make  it  part  of  job  objec/ves digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  9. 9. Social and mobile are changing the game, giving 9people more freedom. How do we get the rightbalance between the “framework” and“freedom”?Challenges:  •  How  to  get  “obligatory”  content  and  messages  to  everyone?•  How  to  prevent  fragmenta/on  and  the  crea/on  of  thousands  of  “mini  silos”? digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  10. 10. 10Who is the “legitimate” owner of the digitalworkplace? Responsible  for  defining  and  ensuring... •  The  mission:  what,  for  whom •  Decision-­‐making  roles:  clarity •  High-­‐level  strategy:  how  to  get  there digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  11. 11. 11Decision-­‐making  is  fragmented digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  12. 12. 121.  Build  a  holis/c  view•  Get  your  organiza/on  to  see  the  “big  picture”•  This  requires  a  degree  of  coherent  decision-­‐making  across  the  organiza/on. Informal   Formal   coordina/on  of   decision-­‐making  different  “owners” Digital  Board digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  13. 13. 13Stakeholders  are  losing  control   digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  14. 14. Losing control Communication IT HR • the message • the toolset • profiles • the target • the users • expertise • personal • the timing • the rollout brandingOctober 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  15. 15. 152.  Support  stakeholders•  Work  through  key,  poten/al  “obstacles”  that  risk  weakening  the  transforma/on Communication IT HR • interactive • portfolio of • rich profiles & communication tools & self & feedback purposes description digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  16. 16. 16The  digital  workplace  is  an  enabler  that  facilitates  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  17. 17. 173.  Lead  change1.  Establish  a  sense  of  urgency2.  Form  a  powerful  guiding  coali/on3.  Create  a  vision4.  Communicate  the  vision5.  Empower  others  to  act  on  the  vision6.  Plan  for  and  create  short  term  wins7.  Consolidate  improvements  and  produce  more  change8.  Ins/tu/onalize  new  approaches 8  steps  for  leading  change Jean  P.  KoTer,  Harvard  Business  School,   Author  of  best-­‐selling  “Leading  Change” digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  18. 18. 183.  Lead  change Frequently missing1.  Establish  a  sense  of  urgency2.  Form  a  powerful  guiding  coali/on steps3.  Create  a  vision4.  Communicate  the  vision5.  Empower  others  to  act  on  the  vision6.  Plan  for  and  create  short  term  wins7.  Consolidate  improvements  and  produce  more  change8.  Ins/tu/onalize  new  approaches digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  19. 19. 19•  What  is  the  Digital  Workplace?•  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership•  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  20. 20. Jane McConnellIntranets & Digital Workplaces - Strategy & Governance Get in touch! www.netjmc.com/blog www.digital-workplace-trends.com twitter @netjmc jane@netjmc.com cell +33 (0)6 12 03 66 34 (in France) LinkedIn group “NetJMC&Co” with 700 practitioners digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
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