The Math Behind the Message
Research Insights for Crafting Successful AdWords Ad Copies
2
About NetElixir
It takes a certain precision and expertise to thrive at digital marketing. NetElixir
is a worldwide sear...
Global
Retailers
Services Technology Consulting
Paid Search & PLA
Management
LXR:
Multi-Channel
Online Marketing
Technolog...
4
Why NetElixir?
• Apply Mathematical Models to drive RESULTS.
• Retail Intelligence & Online Consumer Insight Research.
•...
5
Client List
6
About NetElixir University
NetElixir University was launched in 2012 with a vision of “democratizing the
digital marketi...
7
About Scott Smith
• Over 8 years experience as a Marketing
Communications Expert.
• Graduated Suma Cum Laude from Rutger...
8
About Don Rodriguez
• Over 20 years experience as a Marketing
Executive with companies like Dell and Accenture.
• Don te...
Table of Contents
9
Crafting Ad Copies Based on Customer Journey
{Strategy
Applying the AIDA Model for Ad Copy Creation
+ ...
10
Customer Journey: New & Existing Customer Loops
Purchase
new customer loop
Awareness
Interest
Desire
Advocate
Enjoy
Bond
e...
12
Crafting Ad Copies for New Customer Acquisition
Learn More Now!
New Advanced Technology
Order a Free Sample Today!
Free...
13
Crafting Ad Copies for Strengthening Customer Loyalty
Enjoy
Advocate
Bond
Encourage Product Reviews
Encourage Social Sh...
14
15
Adding ! After Call to Action Boosts CTR by 7%
16
Enhanced Sitelinks Boost CTR by 23%
17
Seller Ratings Boost CTR by 19%
18
19
Weight
Free Shipping 19
  
Official Site 5   
Keyword in Display URL 3   
Brand Name in headline 11   
Offe...
20
Checklist: 10 Best Practices for Ad Copies
1. Geo-targeted ad copies always have higher CTRs than nationally based ads....
21
Email:
Interested in Getting Your Ad Copies Graded by Scott?
scott@netelixir.com{
22
Learn More About NetElixir’s Search Marketing Services & Technology
marinn@netelixir.com{
www.netelixir.com/ad-copy{
Do...
23
{
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Research Insights for Crafting Successful AdWords Ad Copies

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Research Insights for Crafting Successful AdWords Ad Copies

  1. 1. The Math Behind the Message Research Insights for Crafting Successful AdWords Ad Copies
  2. 2. 2 About NetElixir It takes a certain precision and expertise to thrive at digital marketing. NetElixir is a worldwide search marketing agency devoted to finding the formula that drives success and taps into opportunities for their multitude of proprietary services and technology. Our Global Headquarters are located in Princeton, NJ. We have global offices in London and Hyderabad (India). Visit our website www.NetElixir.com for more info. Follow us @NetElixir
  3. 3. Global Retailers Services Technology Consulting Paid Search & PLA Management LXR: Multi-Channel Online Marketing Technology SEO Comparison Shopping Engine LXR Marketplace: Free Search Marketing Tools for Small Businesses LXR SEO: SEO Tool Kit & Task Manager for Small Businesses Analytics Digital Marketing Strategy Executive Dashboard DesignSocial Media Optimization
  4. 4. 4 Why NetElixir? • Apply Mathematical Models to drive RESULTS. • Retail Intelligence & Online Consumer Insight Research. • Advanced Global Search Advertising Management Capabilities.
  5. 5. 5 Client List
  6. 6. 6 About NetElixir University NetElixir University was launched in 2012 with a vision of “democratizing the digital marketing industry through exceptional knowledge and expertise sharing.” Our goal is to share the best practices in retail + digital marketing with 10,000 businesses worldwide by 2015. NetElixir University
  7. 7. 7 About Scott Smith • Over 8 years experience as a Marketing Communications Expert. • Graduated Suma Cum Laude from Rutgers University with a Degree in Journalism and Communication. • Lived in Paris right next to the cafe Ernest Hemingway and F. Scott Fitzgerald would frequent!
  8. 8. 8 About Don Rodriguez • Over 20 years experience as a Marketing Executive with companies like Dell and Accenture. • Don teaches marketing classes in Rutgers University’s MBA program.. • His belief that marketing is all about the math stems from his first professional career as an electrical engineer.
  9. 9. Table of Contents 9 Crafting Ad Copies Based on Customer Journey {Strategy Applying the AIDA Model for Ad Copy Creation + Don 3 Simple Ad Copy Tips for Retail Search Marketers {Execution Ad Copy Impact Grader + Scott Checklist: 10 Must-Do Ad Copy Tips{Measurement + Scott
  10. 10. 10
  11. 11. Customer Journey: New & Existing Customer Loops Purchase new customer loop Awareness Interest Desire Advocate Enjoy Bond existing customer loop
  12. 12. 12 Crafting Ad Copies for New Customer Acquisition Learn More Now! New Advanced Technology Order a Free Sample Today! Free Shipping Ends 4/30. Buy Now!
  13. 13. 13 Crafting Ad Copies for Strengthening Customer Loyalty Enjoy Advocate Bond Encourage Product Reviews Encourage Social Shares
  14. 14. 14
  15. 15. 15 Adding ! After Call to Action Boosts CTR by 7%
  16. 16. 16 Enhanced Sitelinks Boost CTR by 23%
  17. 17. 17 Seller Ratings Boost CTR by 19%
  18. 18. 18
  19. 19. 19 Weight Free Shipping 19    Official Site 5    Keyword in Display URL 3    Brand Name in headline 11    Offers/Clearance Sale 11    ! After CTA 7    Price Points 7    Ad Extensions 12    Keyword/copy relevance 20    Promo End Date 5    46 50 23 Ad Copy Impact Scores Score Out of 100
  20. 20. 20 Checklist: 10 Best Practices for Ad Copies 1. Geo-targeted ad copies always have higher CTRs than nationally based ads. 2. Including Free Shipping always boosts CTR. 3. Mentioning Official Site in the display URL or ad copy increases CTR. 4. Mentioning the keyword in the display URL increases CTR. 5. The best ads include Free S/H, Official Site, and a call to action. 6. Having the Brand Name and retailer name is better than just the retailer name. 7. Mentioning the Brand Name in the ad copy increases both CTR and conversions. 8. Ads with Final Clearance or Clearance Sale have a higher CTR. 9. Ad copy with higher CTR may not always have high conversion rates. You need to focus on both. 10. Adding an exclamation point increases CTR.
  21. 21. 21 Email: Interested in Getting Your Ad Copies Graded by Scott? scott@netelixir.com{
  22. 22. 22 Learn More About NetElixir’s Search Marketing Services & Technology marinn@netelixir.com{ www.netelixir.com/ad-copy{ Download Our 10 SEM Ad Copy Tips Google Analytics Events: How One Company Cut CPL by 44%{ Register For Our May 15th Webinar: Follow Us @NetElixir
  23. 23. 23 {
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