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Orange Business Services Blazes a New Path for Growth

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With the world’s largest data network, Orange Business Services quickly reinvented itself, blazing a path into cloud computing with its Flexible Computing cloud service. Orange Business Services chose …

With the world’s largest data network, Orange Business Services quickly reinvented itself, blazing a path into cloud computing with its Flexible Computing cloud service. Orange Business Services chose NetApp® storage and data management technologies to enhance the agility, security, scalability, efficiency, and nonstop operations of its offering and support its ambitious cloud revenue goal of €500 million by 2015. “The technology and partnership from NetApp have been key to our success in the cloud,” says Laplane.

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  • 1. Executive Summary Orange Business Services Blazes a New Path for Growth Innovation: The Heart of the Business In 2010, Orange Business Services, the business services arm of €43.5 billion global telecommunications leader Orange, was at a turning point. Despite the growing demand for telecommunications services, increased competition and the commoditization of bandwidth had brought revenue growth in the industry to a standstill. “How do you fight this paradox?” asks Vivek Badrinath, Orange deputy CEO of Innovation, Technology, and Customer Experience. “You increase the value of what you deliver to your customers.” With the world’s largest data network, Orange Business Services quickly reinvented itself, blazing a path into cloud computing with its Flexible Computing cloud service. Orange ­ usiness Services realized it had to move quickly to meet burgeoning B c ­ ustomer demands and reinforce its position in the industry. Explains Philippe Laplane, SVP Orange Cloud for Business, “Storage is a key part of our cloud c ­ omputing solutions, so the agility of our storage and data is critical to our success.” Orange Business Services chose NetApp® storage and data management technologies to enhance the agility, security, scalability, efficiency, and nonstop operations of its offering and support its ambitious cloud revenue goal of €500 million by 2015. “The technology and partnership from NetApp have been key to our success in the cloud,” says Laplane. Agility: The Competitive Edge for the Future When Orange Business Services set out to become a cloud service provider, it chose NetApp storage infrastructure for its Flexible Computing solutions for four reasons: • Nondisruptive operations. NetApp FAS6240 systems provide superior availability and enable customers to choose from a range of SLAs to meet any budget. • Seamless scalability. In contrast with Orange Business Services’ previous block-level storage protocol, NetApp FAS series storage systems with NFS make it easy to nondisruptively extend storage volumes. Continued Download the Orange Business Services technical case study to learn more With its Flexible Computing infrastructure-as-a-service solutions, Orange Business Services has redefined its business and its customer relationships. “Customers see us more and more as a single source for their IT and network needs,” explains Thierry Bonhomme, CEO of Orange Business Services. Orange Business Services can monitor the availability and performance of an IT system—from the end user’s workspace through the network and back to the data center—so its customers ­ don’t have to worry about a single link in the chain. Today, NetApp R&D teams work alongside Orange Business Services R&D teams and its vendors to design, develop, and take to market new solutions for Orange Business Services’ vast target market. This includes large enterprises in 220 countries and territories as well as small to medium businesses in its French domestic market. “Our Flexible Computing service is built on technology from today’s leading vendors, and NetApp solutions are the heart of our cloud offerings,” reveals Bonhomme. “They really embraced our ambitious business model and allowed us to scale quickly.” With 35PB of NetApp storage and counting, Orange Business Services will continue to leverage the power of NetApp storage and data management technologies when it rolls out a new line of big data solutions. “Storage is even more important in big data,” reveals Laplane. “Big data is all about storage, compute, and analytics, so we need a very strong storage partner. With NetApp we have found a solid partner that’s incredibly easy to work with.” “Our Flexible Computing service is built on technology from today’s leading vendors, and NetApp solutions are the heart of our cloud offerings.” Thierry Bonhomme CEO Orange Business Services
  • 2. “Agility: The Competitive Edge for the Future” (Continued) Orange Business Services at a glance • Proven efficiency. Using NetApp Flash Cache™ intelligent caching, Orange Business Services can save on power, cooling, and rack space by using low-cost, high-capacity SATA drives while cutting latency by a factor of 10. • World’s largest data network • Security. NetApp MultiStore® technology enables secure multi-tenancy and fileserver consolidation for data security and cost efficiency. • 220 countries and territories • €500 million cloud revenues by 2015 • 35PB of NetApp storage Growing Orange “In the current economic environment,” says Bonhomme, “the ability to launch an innovative business fast without sinking in tons of capital is one of the big benefits of cloud computing.” With services in 220 countries and territories, Orange Business Services has the largest geographic footprint of any IT service provider. Leading corporations worldwide are already turning to Orange Business Services’ Flexible Computing to achieve greater IT agility. • Multinational conglomerate Tiens Group has reduced total cost of ownership by 50% for its web infrastructure and can now anticipate changes in capacity with real-time and historical utilization data from the Orange Business Services web portal. • Exaegis, a French provider of software-as-a-service offerings to the financial industry, leverages Flexible Computing to guarantee the security and continuity of services to its customers. About Orange Business Services Orange Business Services, the Orange branch dedicated to B2B services, is a leading global integrator of communications solutions for multinational corporations. With the world’s largest, seamless network for voice and data, Orange Business ­ S ­ ervices reaches 220 countries and territories with local support in 166. About NetApp NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Discover our passion for helping companies around the world go further, faster at www.netapp.com. Go further, faster • GFI Software uses Flexible Computing to host its award-winning cloud security services for networks, e-mail, and websites. • A €20+ billion luxury goods company leverages Flexible Computing to service its global market and manage over 50 brands while reducing time to market. “We are really excited about the way that Flexible Computing is transforming business,” explains Bonhomme. “We are bringing together a wealth of technology to create new customer experiences, products, and services that will unleash innovation.” www.netapp.com © 2013 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Flash Cache, and MultiStore are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. DS-3485-1013 Follow us on: ®