17 Reasons to Use Marketing Automation

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17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these …

17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these should do the job.

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  • 1. © Copyright 2013 Net-Results. Trademarks belong to their respective owners. All rights reserved. M A R K E T I N G A U T O M A T I O N 17 REASONS WHY COMPANIES SHOULD USE MARKETING AUTOMATION 221 Corporate Circle | Suite N Golden CO, 80401 303.771.2552 @NetResults
  • 2. -  AcquireB2B +58% MQL: Sales teams process over 58% of marketing- qualified leads with a close rate of more than 23%
  • 3. -  MarketingSherpa 138% ROI: Lead Scoring provides an ROI of 138% versus companies that don’t score leads (78%)
  • 4. -  Focus Research 75% of companies using Marketing Automation see ROI within 12 months, 44% within 6 months
  • 5. -  Nucleus Research +14.5%: Marketing Automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
  • 6. -  Chief Marketer 28% of marketers saw an increase in revenue per sale attributable to marketing automation
  • 7. -  Acteva 350% ROI and 100% annual revenue growth while saving $400K and generating $2M in incremental gross revenue
  • 8. -  Focus 70% companies declare that Marketing Automation met or exceeded ROI expectations
  • 9. -  Annuitas Group +451% MQL: Companies using Marketing Automation for nurturing experience a 451% increase in qualified leads
  • 10. -  ShipServ 225%: Marketing Automation provides 225% increase in prospect volume that convert to sales opportunities
  • 11. -  Bulldog Solutions 60% decrease: Marketing Automation reduces ignored leads from 80% to 25%
  • 12. -  Gartner Research +10% revenue: Companies that automate lead management see over 10% increase in revenue in 6-9 months
  • 13. -  Annuitas Group 47% of Marketing Automation nurtured leads make larger purchases than non-nurtured leads
  • 14. -  Gartner Research 15% savings: Companies achieve a 15% savings on creative productions with Marketing Automation
  • 15. -  Forrester Research +50% SQLs: Companies that deploy lead nurturing through Marketing Automation generate 50% more SQLs at 33% lower cost
  • 16. -  The Aberdeen Group +14% CTR: Marketing Automation-generated personalized emails improve click- through rates by 14% and conversion rates over 10%
  • 17. -  Gartner Research 80% savings: Event-triggered messaging saves approximately 80% of direct mail budget
  • 18. -  Jupiter Research 18x revenue: Marketing Automation-generated emails with high relevancy drive 18x more revenue than traditional email blasts
  • 19. -  Gartner Research -5% waste: Companies using Marketing Automation achieve 5% less marketing waste than non-MA companies