1
Nestlé Investor Seminar 2014
Liberty Hotel, Boston
June 3rd & 4th 2014
Christophe Cornu
Chief Commercial Officer
Nestlé ...
Disclaimer
This presentation contains forward looking statements which
reflect Management’s current views and estimates. T...
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
3
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
4
The Nespresso story
Turning a simple idea into a winning formula
….create the perfect cup
of espresso with exquisite
crema...
Nespresso sales development
Pioneering the portioned coffee category for 28 years
6
*
~ CHF 500 m additional sales* year o...
The Nespresso concept
A virtuous trilogy
Perfectly portioned
highest quality
Grand Cru coffees
Smart and
easy-to-use
machi...
A fully integrated value chain
From the cherry to the cup
8
1-2%
of the world’s
green coffee crop
Nespresso AAA Sustainable Quality™ program
Everyone benefits from quality
9
The Nespresso sustainability journey started i...
A multi-channel route to market
Delivering a genuine omni-channel experience
Connecting offline with online 10
11
Continuous and holistic innovation
From coffee to service innovations
Coffee Machines Services
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
12
US coffee in-home market: USD 10.4 bn
Portioned coffee drives coffee category growth
Source: Nielsen excl. Nespresso - Dec...
Nespresso USA
High double-digit growth
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 200...
Nespresso USA
Internet as the primary channel
CRCInternet Boutique
24% 11%
60% 23% 17%
15
Sales
Source: Nespresso USA Caps...
Nespresso USA Boutique network
Multi-format retail set-up
7 Flagships
2x NYC, SF, LA, Miami, Boston, Dallas
23 Boutique-in...
San Francisco Flagship
Opened Q1, 2013
17
Beverly Hills Flagship
Opened Q4, 2013
18
Nespresso USA
How we will accelerate growth in the US
Accelerate Brand Awareness
Strengthen Availability
Leverage our Omni...
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
20
Nespresso introduces VertuoLine
A game changer ambition
21
2014
Nespresso VertuoLine and Nespresso OriginalLine
Two differentiated positionings
22
The system that reinvents freshly brewe...
Nespresso VertuoLine and Nespresso OriginalLine
Two distinct technologies
OriginalLine
First disruptive
innovation by
Nesp...
Nespresso VertuoLine key consumer benefits
1
Superior machine convenience
2 Unique system versatility
3
Unmatched in-cup q...
The VertuoLine circle
Igniting the coffee revolution
25
Differentiate by enhancing the
Specific system features:
Crema, Ce...
In summary…
26
• Highly Attractive Single Serve Segment
• Introduction of a Unique Innovation designed for
the American Ma...
Upcoming SlideShare
Loading in...5
×

A new coffee for the USA from Nestlé Nespresso

814

Published on

Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.

Published in: Investor Relations
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
814
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A new coffee for the USA from Nestlé Nespresso

  1. 1. 1 Nestlé Investor Seminar 2014 Liberty Hotel, Boston June 3rd & 4th 2014 Christophe Cornu Chief Commercial Officer Nestlé Nespresso S.A. Nespresso VertuoLine: A Game Changer ambition
  2. 2. Disclaimer This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. 2
  3. 3. Presentation roadmap 1 Introducing the Nespresso concept 2 Nespresso USA growth engine 3 VertuoLine as a game changer 3
  4. 4. Presentation roadmap 1 Introducing the Nespresso concept 2 Nespresso USA growth engine 3 VertuoLine as a game changer 4
  5. 5. The Nespresso story Turning a simple idea into a winning formula ….create the perfect cup of espresso with exquisite crema, tantalising aroma and full-bodied taste – just like skilled baristas …at home, in a convenient and consistent way 5
  6. 6. Nespresso sales development Pioneering the portioned coffee category for 28 years 6 * ~ CHF 500 m additional sales* year on year for the past 7 years * at constant exchange rates
  7. 7. The Nespresso concept A virtuous trilogy Perfectly portioned highest quality Grand Cru coffees Smart and easy-to-use machines Personalised & exclusive services 7
  8. 8. A fully integrated value chain From the cherry to the cup 8 1-2% of the world’s green coffee crop
  9. 9. Nespresso AAA Sustainable Quality™ program Everyone benefits from quality 9 The Nespresso sustainability journey started in 2003 with the launch of the Nespresso AAA Sustainable Quality™ Program in conjunction with the Rainforest Alliance to ensure the long-term supply of highest quality green coffee through: • Sustainable Practices • Economic Viability • Environmental Stewardship
  10. 10. A multi-channel route to market Delivering a genuine omni-channel experience Connecting offline with online 10
  11. 11. 11 Continuous and holistic innovation From coffee to service innovations Coffee Machines Services
  12. 12. Presentation roadmap 1 Introducing the Nespresso concept 2 Nespresso USA growth engine 3 VertuoLine as a game changer 12
  13. 13. US coffee in-home market: USD 10.4 bn Portioned coffee drives coffee category growth Source: Nielsen excl. Nespresso - Dec. 2013 $0.9 $1.7 $2.3 $6.1 $6.9 $7.2 $0.9 $0.9 $0.9 $- $2 $4 $6 $8 $10 $12 2011 2012 2013 Portioned Coffee R&G excl. Portioned Soluble Coffee Total coffee: +15.3% CAGR 2011-2013 +94% +38% +21% +10% $ 7.9 $ 9.5 $10.4 US$bn 13
  14. 14. Nespresso USA High double-digit growth 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 ~300MioUS$ 39% CAGR 2010-2013 14Source: Nespresso USA Sales
  15. 15. Nespresso USA Internet as the primary channel CRCInternet Boutique 24% 11% 60% 23% 17% 15 Sales Source: Nespresso USA Capsules/volume Sales
  16. 16. Nespresso USA Boutique network Multi-format retail set-up 7 Flagships 2x NYC, SF, LA, Miami, Boston, Dallas 23 Boutique-in-Shops Sur la Table, Bloomingdales, Macy’s 16
  17. 17. San Francisco Flagship Opened Q1, 2013 17
  18. 18. Beverly Hills Flagship Opened Q4, 2013 18
  19. 19. Nespresso USA How we will accelerate growth in the US Accelerate Brand Awareness Strengthen Availability Leverage our Omni Channel model to deliver superior Customer Experience Introduce Innovation designed for the US market 19
  20. 20. Presentation roadmap 1 Introducing the Nespresso concept 2 Nespresso USA growth engine 3 VertuoLine as a game changer 20
  21. 21. Nespresso introduces VertuoLine A game changer ambition 21 2014
  22. 22. Nespresso VertuoLine and Nespresso OriginalLine Two differentiated positionings 22 The system that reinvents freshly brewed coffee The state of the art ‘espresso based’ system Both designed for your home, delivering the undisputed Nespresso superior in-cup result in the most convenient way
  23. 23. Nespresso VertuoLine and Nespresso OriginalLine Two distinct technologies OriginalLine First disruptive innovation by Nespresso CentrifusionTM technology 7,000 rotations per minute (RPM) High pressure pump 19 bars No capsule recognitionCapsule recognition (bar code) 1 capsule size (up to 6g of coffee) 2 capsule sizes (up to 13g of coffee) VertuoLine Patented technological breakthrough Freshly brewed large cup coffee with crema & authentic espresso Authentic espresso 23
  24. 24. Nespresso VertuoLine key consumer benefits 1 Superior machine convenience 2 Unique system versatility 3 Unmatched in-cup quality with crema 4 Nespresso experience 24
  25. 25. The VertuoLine circle Igniting the coffee revolution 25 Differentiate by enhancing the Specific system features: Crema, Centrifusion, etc.
  26. 26. In summary… 26 • Highly Attractive Single Serve Segment • Introduction of a Unique Innovation designed for the American Market • Revolutionary Coffee Extraction Technology and Unrivalled Versatility • A Differentiated Brand Experience based on a Direct-to-Consumer Relationship • An Exclusive Route to Market delivering a genuine Omni Channel Experience • 28 years R&D and Innovation Capabilities in portioned coffee • A Passionate and Focused Team
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×