Exposes You To:• Insignia and Quantum Leap• Discovering the X Factor. Barrett Ersek• Special Rockefeller Habits Content for your Forums
What This Is Not:• Experienced Professional Speaker• Expert on the X Factor
Entrepreneurial Dyslexic• Like many of you I Have the gift of Dyslexia• Saw this as my weakness• More visual, take in lots of information, and see patterns
My History• Investment Firm 20 years• Started a Mutual Fund in 1995• Started a Software Company• Went to India and set up office in 2004• Using Rockefeller Habits since 2004
X FactorWhat is the bottleneck in your industry?
X Factor• X Factor is NOT about You. Its about: • Discovering and solving a constraint or bottleneck in your industry • Gaining a 10X advantage over your competition
Do You Want to Move Past yourcompetitors by 10 to 30 times?
Happy Lawn – X FactorHappy LawnGreen Grass – No Weeds – No Hassles
Barrett’s Happy Lawn • Cost per customer was $275 ,10 yrs to 6000 • How to Reduce by factor of 10? • Leased material from Global Explorer
What Happened?• 2 Mill to 10 Mill in 4 yrs• Sold to TrueGreen• $1 returned in 6 quarters. Turned into $1 in 6 weeks
Title • Donec volutpat lorem • Praesent sodale nisl • Donec volutpat lorem • Praesent sodale nisl sit amet
Outback Steakhouse• One of the top 3 Restaurant chains in the industry. Won all kinds of Industry Awards.• Industry Issues – theft, inconsistency of food, service, other headaches.• Asked “Why” 5 times.• Realized it was the Managers
AutoNation• Industry Problem 4/5 Customers not returning.• Conference Break Outs all were on driving Traffic.• Wayne said how to get them back – Found customers wanted all Brands
Starbucks• What is their X Factor?
X Factor Tips• Ask… • What problems in your industry are so deep seated that everyone accepts and works around the problem? • What are some things that we do that an outsider would say “That’s crazy! Why do you have to do that?”• At Industry Conferences • What topics have the most presentations? • What problems seem to get solved again repeatedly and yet still begs another solution?
X Factor Opportunities• Biggest Cost• Delivery• People Reduction• Employee Retention• Process Flow• Innovation
Experience Sharing• Share and Discuss • Have you tried figuring out your X Factor? • How have you gone about thinking and solving this problem?
X Factor Exercise• Discover your industry bottlenecks• Brainstorm solutions: • It’s impossible, but what if we could …
X Factor Exercise 1• Breakout in Groups of 6 or less• Come up with 2 business bottlenecks• Come up with 2 Industry Bottlenecks• Have Forum mates generate feedback that the bottlenecks are Industry not business
About EO Insignia & EO Quantum Leap
What is it?Regional Quarterly Forum Experiences