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Nerve 2012-dharmesh-shah
 

Nerve 2012-dharmesh-shah

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EO Nerve 2012 Keynote

EO Nerve 2012 Keynote

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    Nerve 2012-dharmesh-shah Nerve 2012-dharmesh-shah Presentation Transcript

    • Ideas For Building A Business Dharmesh ShahFounder/CTO HubSpot
    • I’m Dharmesh.And I’m a total geek. Startup Junkie Caffeine to code converter Anti-social guy with 129,000 twitter @dharmesh followers CTO @hubspot
    • Who here is anentrepreneur?
    • Congratulations! You have a genetic flaw.
    • Entrepreneurs have amarketing problem
    • You’re anentrepreneur? That’s awesome!What’s that?
    • We’re magicians: We create something out of nothing
    • Startup #1: Ignorance is bliss
    • Startup #2:“Experienced Entrepreneur”
    • “The Georgia Tech of Massachusetts”
    • 10 Beta Customers 2 Leads Per Day 5 Employees $500kSmall seed investment by Founder
    • Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
    • I can triple my leads? That’s awesome!
    • But I can’t handle double the customers!
    • An abudance of leads letsyou cherry pick your customers.
    • Marketing was about pushingmessages out.
    • Angering people is bad marketing.
    • 25% of your list expires each 91% year 86% unsubscribe skip TV ads Email usage is declining by as much as44% 59%of direct mail is never opened 2/3 on FTC’s DO NOT CALL list 24
    • When I grow up,I hope junk mail andspam are gone.Thanks.@sohan
    • Today it’s aboutpulling people in.
    • Make marketing aboutOutbound Marketing creativity not cash. vs.
    • INBOUND MARKETING$ $
    • Where can you“get found”?
    • The Next 50 Years
    • As ye SEO,so shall ye reap. (SEO = Search Engine Optimization)
    • VS. 35
    • Building Assets Renting Attention
    • Inbound Gives You Leverage
    • Value disproportionalyaccrues to the winners.
    • Pick yourkeywords wisely.
    • Don’t picka fightwith aninja.(Unless you’re a ninja)
    • Lets talk aboutsocial media…
    • Even normal peopleuse twitter now.(via @dharmesh)
    • Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
    • It’s not just forcollege kids any more.
    • 1 out of every 8minutes online is spent on Facebook.
    • Outbound Marketing Write a blog: out-teach your competition.
    • How do I getmore traffic tomy blog?
    • Outbound Marketing Make it dead-simple to share your content.
    • Craft content for the up-vote
    • 52
    • Analyze your data. Figure outwhat works.
    • Not having fun?You’re doing it wrong!
    • Outbound Marketing The key to successful inbound marketing…
    • Inbound Marketing:Get Found using Google,Social Media and BlogsInboundBook.com
    • Randomthings I’ve learned along the way.
    • Prevail over theproblem, not the competition
    • Make the customer the star (not you)
    • We don’t just make marketing software. We make
    • Success ismaking thosethat believedin you lookbrilliant.
    • The danger isnot that ouraim is too highand we miss,but that it istoo low, and wereach it. ~Michelangelo
    • THANKS!dshah@hubspot.comtwitter: @dharmesh Use: #eonerve