Nerve 2012-dharmesh-shah
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  • 1. Ideas For Building A Business Dharmesh ShahFounder/CTO HubSpot
  • 2. I’m Dharmesh.And I’m a total geek. Startup Junkie Caffeine to code converter Anti-social guy with 129,000 twitter @dharmesh followers CTO @hubspot
  • 3. Who here is anentrepreneur?
  • 4. Congratulations! You have a genetic flaw.
  • 5. Entrepreneurs have amarketing problem
  • 6. You’re anentrepreneur? That’s awesome!What’s that?
  • 7. We’re magicians: We create something out of nothing
  • 8. Startup #1: Ignorance is bliss
  • 9. Startup #2:“Experienced Entrepreneur”
  • 10. “The Georgia Tech of Massachusetts”
  • 11. 10 Beta Customers 2 Leads Per Day 5 Employees $500kSmall seed investment by Founder
  • 12. Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
  • 13. I can triple my leads? That’s awesome!
  • 14. But I can’t handle double the customers!
  • 15. An abudance of leads letsyou cherry pick your customers.
  • 16. Marketing was about pushingmessages out.
  • 17. Angering people is bad marketing.
  • 18. 25% of your list expires each 91% year 86% unsubscribe skip TV ads Email usage is declining by as much as44% 59%of direct mail is never opened 2/3 on FTC’s DO NOT CALL list 24
  • 19. When I grow up,I hope junk mail andspam are gone.Thanks.@sohan
  • 20. Today it’s aboutpulling people in.
  • 21. Make marketing aboutOutbound Marketing creativity not cash. vs.
  • 22. INBOUND MARKETING$ $
  • 23. Where can you“get found”?
  • 24. The Next 50 Years
  • 25. As ye SEO,so shall ye reap. (SEO = Search Engine Optimization)
  • 26. VS. 35
  • 27. Building Assets Renting Attention
  • 28. Inbound Gives You Leverage
  • 29. Value disproportionalyaccrues to the winners.
  • 30. Pick yourkeywords wisely.
  • 31. Don’t picka fightwith aninja.(Unless you’re a ninja)
  • 32. Lets talk aboutsocial media…
  • 33. Even normal peopleuse twitter now.(via @dharmesh)
  • 34. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  • 35. It’s not just forcollege kids any more.
  • 36. 1 out of every 8minutes online is spent on Facebook.
  • 37. Outbound Marketing Write a blog: out-teach your competition.
  • 38. How do I getmore traffic tomy blog?
  • 39. Outbound Marketing Make it dead-simple to share your content.
  • 40. Craft content for the up-vote
  • 41. 52
  • 42. Analyze your data. Figure outwhat works.
  • 43. Not having fun?You’re doing it wrong!
  • 44. Outbound Marketing The key to successful inbound marketing…
  • 45. Inbound Marketing:Get Found using Google,Social Media and BlogsInboundBook.com
  • 46. Randomthings I’ve learned along the way.
  • 47. Prevail over theproblem, not the competition
  • 48. Make the customer the star (not you)
  • 49. We don’t just make marketing software. We make
  • 50. Success ismaking thosethat believedin you lookbrilliant.
  • 51. The danger isnot that ouraim is too highand we miss,but that it istoo low, and wereach it. ~Michelangelo
  • 52. THANKS!dshah@hubspot.comtwitter: @dharmesh Use: #eonerve