Nerve 2012-dharmesh-shah

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EO Nerve 2012 Keynote

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Nerve 2012-dharmesh-shah

  1. 1. Ideas For Building A Business Dharmesh ShahFounder/CTO HubSpot
  2. 2. I’m Dharmesh.And I’m a total geek. Startup Junkie Caffeine to code converter Anti-social guy with 129,000 twitter @dharmesh followers CTO @hubspot
  3. 3. Who here is anentrepreneur?
  4. 4. Congratulations! You have a genetic flaw.
  5. 5. Entrepreneurs have amarketing problem
  6. 6. You’re anentrepreneur? That’s awesome!What’s that?
  7. 7. We’re magicians: We create something out of nothing
  8. 8. Startup #1: Ignorance is bliss
  9. 9. Startup #2:“Experienced Entrepreneur”
  10. 10. “The Georgia Tech of Massachusetts”
  11. 11. 10 Beta Customers 2 Leads Per Day 5 Employees $500kSmall seed investment by Founder
  12. 12. Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
  13. 13. I can triple my leads? That’s awesome!
  14. 14. But I can’t handle double the customers!
  15. 15. An abudance of leads letsyou cherry pick your customers.
  16. 16. Marketing was about pushingmessages out.
  17. 17. Angering people is bad marketing.
  18. 18. 25% of your list expires each 91% year 86% unsubscribe skip TV ads Email usage is declining by as much as44% 59%of direct mail is never opened 2/3 on FTC’s DO NOT CALL list 24
  19. 19. When I grow up,I hope junk mail andspam are gone.Thanks.@sohan
  20. 20. Today it’s aboutpulling people in.
  21. 21. Make marketing aboutOutbound Marketing creativity not cash. vs.
  22. 22. INBOUND MARKETING$ $
  23. 23. Where can you“get found”?
  24. 24. The Next 50 Years
  25. 25. As ye SEO,so shall ye reap. (SEO = Search Engine Optimization)
  26. 26. VS. 35
  27. 27. Building Assets Renting Attention
  28. 28. Inbound Gives You Leverage
  29. 29. Value disproportionalyaccrues to the winners.
  30. 30. Pick yourkeywords wisely.
  31. 31. Don’t picka fightwith aninja.(Unless you’re a ninja)
  32. 32. Lets talk aboutsocial media…
  33. 33. Even normal peopleuse twitter now.(via @dharmesh)
  34. 34. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  35. 35. It’s not just forcollege kids any more.
  36. 36. 1 out of every 8minutes online is spent on Facebook.
  37. 37. Outbound Marketing Write a blog: out-teach your competition.
  38. 38. How do I getmore traffic tomy blog?
  39. 39. Outbound Marketing Make it dead-simple to share your content.
  40. 40. Craft content for the up-vote
  41. 41. 52
  42. 42. Analyze your data. Figure outwhat works.
  43. 43. Not having fun?You’re doing it wrong!
  44. 44. Outbound Marketing The key to successful inbound marketing…
  45. 45. Inbound Marketing:Get Found using Google,Social Media and BlogsInboundBook.com
  46. 46. Randomthings I’ve learned along the way.
  47. 47. Prevail over theproblem, not the competition
  48. 48. Make the customer the star (not you)
  49. 49. We don’t just make marketing software. We make
  50. 50. Success ismaking thosethat believedin you lookbrilliant.
  51. 51. The danger isnot that ouraim is too highand we miss,but that it istoo low, and wereach it. ~Michelangelo
  52. 52. THANKS!dshah@hubspot.comtwitter: @dharmesh Use: #eonerve

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