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Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
Eo navigating the cloud v8
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Eo navigating the cloud v8

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EO Nerve 2012 Breakout

EO Nerve 2012 Breakout

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  • 1. Navigatingthe CloudBrooks Robinsonbrooks@rocvp.com
  • 2. 3 TAKEAWAYS FROMTODAY• A brief overview of the Cloud• 9 cloud trends that will help you grow and secure your business• A few tips to help you avoid a “lightning strike” in the cloud
  • 3. Today, the Cloudis everywhere. Consumer/ Large Prosumer Enterprise Small & Medium Businesses
  • 4. It’s not a fad. It’s real. 70% of small businesses are aware of cloud services 25% are currently using cloud services 45% plan to use cloud services within the next 12 monthsSources: Cisco and AMI
  • 5. The Cloud is experiencing huge growth. • Cloud is outpacing on-premise 5:1 • $60 billion in revenue • $2B in VC fundingSource: Tech Targets (2011)
  • 6. What is Cloud Computing?An analogy: electricity services… You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own.Power is a utility service - availableto you on-demand and you pay forwhat you use.
  • 7. What is Cloud Computing? Similarly, Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand. You simply access these services over the network, with minimal up-front costs and you pay only for the resources you use.
  • 8. Layers of the Cloud • Web Apps SaaS • Application Hosting Software as a Service • Content Delivery IaaS • Servers • Storage Infrastructure as a Service • Security • Internet Network Public, Private, • Intranets / Extranets Hybrid • Virtual Private Networks
  • 9. Benefits of the Cloud… • Predictable monthly bill • Anywhere access • Scalability and reliability • Increased peace of mind and security (if done correctly) …focusing on running your business
  • 10. Benefits of the Cloud… • Turn capital expense into variable expense • Eliminate on-going hardware replacement costs • Reduced maintenance $ • Lowers TCO by as much as 50%* …focusing on running your businessSource: Aberdeen Group
  • 11. #1. Elastic Cloud Computing • EC2 - Virtual servers • S3 – Cloud storage • “Unlimited” expansion • Pay per use pricing model • Cloud expertise required • Redundancy zones!!
  • 12. #2. Datacenter Marketplaces • 90 datacenters around the world • +4,000 ecosystem partners+90% of trading platforms • Where you connect to the Cloud is important+50% of Tier 1 cloud providers • Increased security and availability • Lower latency
  • 13. #3. Virtual Desktops3 Different Models • “Desktop” runs in the cloud; access via web1. + • $5 to 10 per user per month • Virtual Desktop initially2. driven by large-scale call center requirements3. • Now driven by growth in tablets, mobility and security
  • 14. #4. “Four Screen” Solutions • Storing files & media in the cloud • View & Edit via a TV, PC, tablet or phone • Backup & Recovery • Sharing & Collaboration • Syncing multiple computers
  • 15. #5. Cloud Security • Security breaches at Sony and GPI are driving action • Cloud still more secure than on-premise (but beware) • Where does your data reside? Who has access? • Identity, Access & Policies • Encryption & Privacy
  • 16. #6. “Cloud-Ready” Broadband • Cloud is driving demand for high quality, high bandwidth connectivity • Cloud connected networks • Prioritizing bandwidth usage • Web filtering & security • Threat prevention and detection
  • 17. #7. Sales 2.0 • Open source, sales force automation platform • Marketing automation • Campaign management • Drip marketing • Sales intelligence • Social media integration
  • 18. #8. Machine Learning • Real-time recommendations for customers • Clustering and segmentation analysis • Outlier detection • Predictive analytics Now possible due to advancements in • Similarity search cloud computing
  • 19. #9. Business App Stores • Over 100 open source apps • User experience designed for businesses • Broad range of horizontal & vertical business apps • Integration with cloud infrastructure and other apps
  • 20. ELASTIC DATACENTER VIRTUALCOMPUTING MARKETPLACES DESKTOPSFOUR SCREEN CLOUD CLOUD-READY SOLUTIONS SECURITY BROADBAND SALES MACHINE BUSINESS 2.0 LEARNING APP STORE
  • 21. Tips for avoiding a potential… • Avoid vendor lock-in and application rewrites • Use experts but understand their motivation • Implement security plan for managing employee and partner access …“Lightning Strike” in the Cloud.
  • 22. Tips for avoiding a potential… • Investigate vendor maturity and reputation • Be careful with consumption- based pricing and longer term contracts • Calculate comprehensive return-on-investment …“Lightning Strike” in the Cloud.
  • 23. Navigatingthe CloudBrooks Robinsonbrooks@rocvp.com

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