Be the first to like this
This presentation is a marketing strategy created to promote awareness for The Fistula Foundation and ultimately drive people to donate via the website.
This presentation includes a brief introduction to obstetric fistula, category analysis, consumer trends, value proposition, the creative brief, the campaign, and suggested media.
The campaign is designed to explain to people the facts about a woman’s life when she is suffering from obstetric fistula by mimicking what physically happens to her when she is deprived of treatment.
Clipping is a handy way to collect important slides you want to go back to later.