Science and the Public: Why Every Lab Should Tweet

Science and the Public Why Every Lab Should Tweet

“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range ofpeople understand them better? Would their work be better understood by the general public,policy-makers, funders, and, even in some cases, other scientists?” - Alan Alda

28%... the percentage of Americans which pass a basic science literacy test.

It’s about trust.

"The scientific community needs to understand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency" - Rick E. Borchelt, Lynne T . Friedmann, & Earle HollandManaging the Trust Portfolio: Science Public Relations and Social Responsibility

The Paywall

The Jargon Wall

Can you name a living scientist?

Albert Marie Curie?Einstien?

StephenHawking!

57% of Americans say they talk to people online more than they do in real life.

Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010

Where do you get information on specific scientific issues? Don’t know 2% Family/Friends/Colleagues 2% Radio 1% Internet 54% The Internet is the main Newspapers & Magazines 10%source of information for learning about specific Books 7%scientific issues such asglobal climate change or biotechnology TV 21% University of Chicago, National Opinion Research Center, General Social Survey (2008)

"Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web site and then maybeyour Facebook page, and, if interested, they will follow you on Twitter. If you’re not there, neither will they be—and you’ve lost them at a critical point of contact." - Kea Giles Managing Editor at the Geological Society of America

18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media 67.5 45 22.5 0 2005 2008 2009 2010

Dont think you needto be on Facebook?

Dont think you needto be on Facebook?72%of internetusers are.

Dont think you needto be on Facebook?72% 48%of internet use it as theirusers are. primary news source

Dont think you needto be on Facebook?72% 48% 3 million linksof internet use it as their shared everyusers are. primary news source hour

"The qualities that makeTwitter seem inane and half-baked are what makes it so powerful." Jonathan Zittrain Harvard University Law professor and Faculty Co-Director, Berkman Center for Internet and Society

Dont think you need 20 to be on Twitter? 0Tweets per day, in millions 0 15 0 50 10 0 2007 2008 2009 2010 2011

"The essentials of whattwitter does is an integralpart of the news system of the future." David WinerHarvard University Research Fellow and former Wired Magazine Editor

Dont think you need to be on Google+?

"Savvy scientists must increasingly engage withblogs and social media... Even if you choose not to blog, you can certainly expect your papers andideas will increasingly be blogged about. So there it is—blog or be blogged." - Paul Knoepfler, UC Davis, in a comment in NatureNews

>12,000 pageviews... in a week.

>12,000 pageviews... in a week....papers with media exposure receive 28% more citations

Graduate Students

Why am I talking to you?

Why am I talking to you? Youre the bestchoice for the job

"The in depth knowledge of their system and details of field observations, experiments, conversations with colleagues and an extraordinary breadth of literature gives thescientist a pool of knowledge to draw from that often is unmatched by most science communicators." - Kevin Zelnio, blogger for Scientific American

"Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message that science is uncool, the domain of geeks and nerds." - PZ Myers, Associate Professor at University of Minnesota, Morris

What the public thinks scientists look like...

... what scientistsactually look like!

You want broader impacts?

You want broader impacts? I got yer broaderimpacts right here.

>80,000pageviews.

Reach New Audiences Globally... ...and locally

(you should practice your mad skillz, too)

Two words:Personal Branding.

“One of the things I hear most frequently about a new hire is howdisturbing it is that he doesn’t have a web presence. Something must be wrong, right?” - Danah Boyd Assistant Professor, NYU; Visiting Researcher, Harvard Law

Dont take my word for it...In 2007...• 50% saw blogs, discussion groups, online communities, and social networking as beneficial to sharing ideas with colleagues• 85% thought social media affected their decision-makingWithin 5 Years...• > 50% “play a key role in shaping nearly all aspects of research workflow”• < 25% “have a major influence on grant application and funding”• > 25% “have a major influence on finding jobs”

Dont take my word for it...

"Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly, withstories, imagination, even with humor . But most of all, in your own voice." - Alan Alda

http://blogs.scientificamerican.com	9716
http://www.ritholtz.com	3794
http://sabolscience.blogspot.com	3563
http://www.scoop.it	1546
http://www.medicalmilelive.com	945
http://blogs.nature.com	727
http://www.pacificviews.org	331
http://paper.li	226
http://prismsa.wordpress.com	223
http://medicalmilelive.com	180
http://numerosybosques.blogspot.com	176
http://judithjames.tumblr.com	94
http://pikirsa.wordpress.com	56
http://tlt.fandm.edu	50
http://a0.twimg.com	48
http://translate.googleusercontent.com	37
http://translate.googleusercontent.com	37
http://feeds.feedburner.com	28
http://numerosybosques.blogspot.com.es	22
http://us-w1.rockmelt.com	20
http://www.twylah.com	12
http://basketnote-dr-vm1.bagmane.corp.yahoo.com	12
http://www.komputerservice.com	8
http://blog.websourcing.fr	7
http://feeds2.feedburner.com	7
http://www.linkedin.com	6
http://komputerservice.com	6
http://education.weebly.com	5
http://crystal-class4.blogspot.com	5
http://127.0.0.1	4
http://dashboard.bloglines.com	3
http://www.hanrss.com	3
http://neuropsychoguy.blogspot.com	3
http://pacificviews.org	3
http://www.weebly.com	3
http://10.0.8.44	2
http://scienceedify.blogspot.com	2
http://anonymouse.org	2
http://ms03.consolidated.net	2
http://www.netvibes.com	2
http://daruma.uib.es	2
http://webcache.googleusercontent.com	1
http://www.schoox.com	1
https://si0.twimg.com	1
http://mrkenneysroom.weebly.com	1
http://sabolscience.blogspot.co.nz	1
http://blogs.nature.com.myaccess.library.utoronto.ca	1
http://blogs.nature.com.libproxy2.upstate.edu	1
http://cgi.webbox.com	1
http://www.parasaber.com.br	1
http://rdbcci	1
https://chicagofortiva	1
http://mail.a-dtechnologies.com	1
http://newmail.walla.co.il	1
http://mail101.paran.com	1
http://finance.yahoo.com	1
http://mail.frentzel.net	1
http://localhost	1
http://www.google.com	1
https://twitter.com	1

Science and the Public: Why Every Lab Should Tweet

by Christie Wilcox on Sep 28, 2011

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Science and the Public: Why Every Lab Should Tweet — Presentation Transcript