“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be ...
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?” -Alan Alda
Jan Goossenaerts, Founder at WikinetixLet me add sthg. Each lab should not only be tweeting, they should also tag their tweets in such a way that those people for whom their work is actionable are likely to see the tweets via suitable widgets; one set of such widgets - using isic and cofog tags are available in the Actor Atlas (global) and development dashboards of India, Nepal, Tanzania, the Philippines, the EU and the US... After all, the labs should rather know who can use their work, than that the laymen will know which lab is doing sthg that is actionable for them. Right?2 months ago
ah_liviaThank you for slide 76: it was a nice break before information overload.
Informative presentation.1 year ago
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jack99sonTried to download this presentation but it comes as 40mb .key file, which is apparently Apple's Powerpoint format. How to convert this to a PPT or PDF file for u=viewing on a PC?1 year ago
Science and the Public: Why Every Lab Should TweetPresentation Transcript
Science and the Public Why Every Lab Should Tweet
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range ofpeople understand them better? Would their work be better understood by the general public,policy-makers, funders, and, even in some cases, other scientists?” - Alan Alda
28%
28%... the percentage of Americans which pass a basic science literacy test.
It’s about trust.
"The scientific community needs to understand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency" - Rick E. Borchelt, Lynne T . Friedmann, & Earle HollandManaging the Trust Portfolio: Science Public Relations and Social Responsibility
The Paywall
The Jargon Wall
Can you name a living scientist?
Albert Marie Curie?Einstien?
StephenHawking!
57% of Americans say they talk to people online more than they do in real life.
Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
Where do you get information on specific scientific issues? Don’t know 2% Family/Friends/Colleagues 2% Radio 1% Internet 54% The Internet is the main Newspapers & Magazines 10%source of information for learning about specific Books 7%scientific issues such asglobal climate change or biotechnology TV 21% University of Chicago, National Opinion Research Center, General Social Survey (2008)
"Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web site and then maybeyour Facebook page, and, if interested, they will follow you on Twitter. If you’re not there, neither will they be—and you’ve lost them at a critical point of contact." - Kea Giles Managing Editor at the Geological Society of America
18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media 67.5 45 22.5 0 2005 2008 2009 2010
Dont think you needto be on Facebook?
Dont think you needto be on Facebook?72%of internetusers are.
Dont think you needto be on Facebook?72% 48%of internet use it as theirusers are. primary news source
Dont think you needto be on Facebook?72% 48% 3 million linksof internet use it as their shared everyusers are. primary news source hour
"The qualities that makeTwitter seem inane and half-baked are what makes it so powerful." Jonathan Zittrain Harvard University Law professor and Faculty Co-Director, Berkman Center for Internet and Society
Dont think you need 20 to be on Twitter? 0Tweets per day, in millions 0 15 0 50 10 0 2007 2008 2009 2010 2011
"The essentials of whattwitter does is an integralpart of the news system of the future." David WinerHarvard University Research Fellow and former Wired Magazine Editor
Dont think you need to be on Google+?
"Savvy scientists must increasingly engage withblogs and social media... Even if you choose not to blog, you can certainly expect your papers andideas will increasingly be blogged about. So there it is—blog or be blogged." - Paul Knoepfler, UC Davis, in a comment in NatureNews
>12,000 pageviews... in a week.
>12,000 pageviews... in a week....papers with media exposure receive 28% more citations
Graduate Students
Why am I talking to you?
Why am I talking to you? Youre the bestchoice for the job
"The in depth knowledge of their system and details of field observations, experiments, conversations with colleagues and an extraordinary breadth of literature gives thescientist a pool of knowledge to draw from that often is unmatched by most science communicators." - Kevin Zelnio, blogger for Scientific American
"Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message that science is uncool, the domain of geeks and nerds." - PZ Myers, Associate Professor at University of Minnesota, Morris
What the public thinks scientists look like...
... what scientistsactually look like!
You want broader impacts?
You want broader impacts? I got yer broaderimpacts right here.
>80,000pageviews.
Reach New Audiences Globally... ...and locally
(you should practice your mad skillz, too)
Two words:Personal Branding.
“One of the things I hear most frequently about a new hire is howdisturbing it is that he doesn’t have a web presence. Something must be wrong, right?” - Danah Boyd Assistant Professor, NYU; Visiting Researcher, Harvard Law
Dont take my word for it...In 2007...• 50% saw blogs, discussion groups, online communities, and social networking as beneficial to sharing ideas with colleagues• 85% thought social media affected their decision-makingWithin 5 Years...• > 50% “play a key role in shaping nearly all aspects of research workflow”• < 25% “have a major influence on grant application and funding”• > 25% “have a major influence on finding jobs”
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
"Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly, withstories, imagination, even with humor . But most of all, in your own voice." - Alan Alda
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Jan Goossenaerts
http://www.winakademy.com 1 year ago
Informative presentation. 1 year ago